Adriana Lima admitted to drinking only protein shakes in the nine days leading up to the Victoria Secret fashion show to get her body runway ready. The interview completely debunked the claims of runway models who have insisted for decades that they eater whatever they want, like “burgers”and “cupcakes,” and maintain their trim figures. It’s made us all question why the hell we can’t do the same and look like our daily routines consisted of workouts and salads.
While Lima’s honest interview helped us understand what really goes on behind the curtain, there’s no doubt her story of extreme dieting impacted women that saw her diet as an example of self-control rather than one of unhealthy habits.
Fortunately Lima recently came to a realization about her participation in the fashion industry.
Over the weekend, Lima explained to fans on Instagram that she had an epiphany about her work as a model in the fashion industry. She described how a friend’s negative image of her body got her to re-evaluate her role in creating those self-esteem issues.
She posted:
“I had received a call for the possibility of filming a sexy video of me to be posted and shared in social media. Even though I have done many of this type, something had changed in me, when a friend approached me to share that she was unhappy with her body, then it made me think…. that everyday in my life, I wake up thinking, how do I look?”
Lima went on to explain that the interaction illuminated how most women likely also measure themselves against the tight standards that society and the fashion industry impose on women.
Her moment of clarity made her realize her part in promoting standards on women that are “not physically and mentally healthy.”
A post shared by Adriana Lima (@adrianalima) on
“We ‘as woman’ can’t be continuing to live in a world with such superficial values,” she wrote. “I will make that change. I will start with me.”
Of course, Lima’s message hasn’t gone without some speculation about what she’ll be doing with her wings.
Is Adriana Lima Hanging Up Her Wings? https://t.co/PcgZiufoiR
— donaldo (@tamelatfd) December 11, 2017
“I thought, that’s not a way of living, and beyond that…. that’s not physically and mentally healthy, so I decided to make that change….. I will not take [off] my clothes anymore for [an] empty cause,” Lima wrote in her post.
This indicates that her first step in the resistance against promoting unhealthy body standards might start with leaving Victoria’s Secret.
There’s been some frustration from those wondering what took her so long to come around.
this took her 20 years to figure out, normal
— Rachel Jacoby Zoldan (@rjacoby13) December 11, 2017
Having started modeling at 15, Lima has had a 21-year career in the fashion industry.
As well as some back and forth on whether Lima will actually stay or go.
Adriana Lima Not Leaving Victoria’s Secret Despite Rumors
https://t.co/db7VvJHKN8— ShilpaNew (@ShilpaBnew) December 11, 2017
This^ vs this:
Adriana Lima leaving VS and she unfollowed all the angels except Lily, Lais, Behati and Ale. And she also unfollowed Ed Razek and Victoria’s Secret. ☕️? BTW thank you Adriana for your existence. pic.twitter.com/6c75XSkJxu
— Nobody Cares (@NobodyCaresBy) December 10, 2017
No one is really sure if Lima’s efforts will start with quitting one of the industry’s reigning promoters of the standard body type. #willshestayorwillshegonow
All around, fans are pretty excited to hear she’s come to a better understanding of the fashion industry.
Good for her. Sometimes it takes something tough to process to make a change in yourself
— angela (@angelaharper11) December 11, 2017
It’s hard to admit when you’re part of the problem.
Lima says she’ll only model sans clothes for good causes now, but whether she’s wearing a bra or not isn’t really our concern.

Women should wear what they want, and feel good about it, period. And really that is the point.
As women who live in a world that puts a heavy emphasis on our appearance, body scrutinization becomes a routine part of our day in so many ways. It’s in the way that we look at our bodies in the morning, determine what we do and don’t eat at lunch, and it affects what we decide to wear on the nights we go out. For many women, these mindsets are only perpetuated by women, who like Lima, have jobs where maintaining these standards becomes a key aspect of their careers. That Lima is able to acknowledge how her work can have adverse affects on the way women see themselves is a huge gain for us.
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