Calladitas No More

The Sexy Latinas Featured During The World Cup Crowd Shots Are Extremely Damaging

As Latinas, we’re all pretty much accustomed to the fetishized roles that our hermanas are subjected to on the mainstream screen. At some point or another, the most famous Latinas in Hollywood (yep, even JLO, Salma Hayek, Eva Longoria and Sofía Vergara) have played some overplayed version of the Spicy and Feisty Sexpot Latina. Still, just when you might think that Latinas could find relief from sexism on the sports fields, an arena where viewers passionate about skill and talent have their eyes glued to the screen to count points, the World Cup season is highlighting just how much progress there is to be made when it comes to our portrayals in the stadium.

Every four years, while millions of women worldwide tune into the World Cup, TV stations and ads highlight Latinas like sideshow attractions.

Four years ago, during the World Cup in Brazil, Kia Motors aired a series of commercials featuring Adriana Lima as a seductive model eager to lure men into watching the tournament. In the commercial, the Brazilian interrupts football practice by driving a Kia onto a field and stepping out of her car in a tiny black dress before a group of teenaged boys. “In my country, this is called futebol,” she says to them before kicking a ball with a stiletto. One boy happily catches it in his groin.

The Kia car commercial acts as a glitzy snapshot of the hideous ways in which advertisers and stations perpetuate stereotypes of Latinas and how they continue to hypersexualize them. This notion has become blatantly obvious when it comes down to the networks’ depiction of crowd shots. I’m talking about the pan shots. The ones that catch Latinas sporting straight mermaid (ahem, never Black) hair and sequined bikini jerseys from South and Central America. The ones that later turn up on listicles and articles with headlines like World Cup: Peru Set To Rock Russia With THESE Cheeky Footie Fans and Meet South America’s Hottest Fans, or Suffering From World Cup Withdrawal? Take A Look At The Most Beautiful Latinas Of The Tournament. Instead of just the true fans that they are, networks portray them as arousing and sexual.

They’re always young women, of course, never your abuela, or cute boyfriend.

These portrayals are an example of how sexism in sports media continues to thrive.

Latinas have made significant contributions to the World Cup not only as fierce fans but as broadcasters, journalists and star athletes as well. This is all despite the fact their presence on the World Cup stage is fairly new. In fact, in the years since, FIFA finally decided to cater to female athletes in 1991, Brazil’s national women’s team has become the most successful one in South America. In the past few years, Colombia’s women’s team has largely outperformed the men’s for wins and in the U.S. where the national men’s team has never won a single World Cup, the women’s division has won on three separate occasions,

Still, despite our contributions,  Latinas continue to be undervalued and oversexualized. As one professor at Deakin University recently pointed out, a Google search of “women fans” of the “World Cup” produces thousands of shots featuring kissy faces, tetas, and short shorts. Most of the women sport cropped jerseys representing South American countries like Mexican, Brazilian, and Venezuela. Do a similar search for men and you’ll find yourself on a results page showing fewer related images that aren’t nearly as sexualized. Instead, you’ll find grizzly-looking men, fully clothed and actually engaging with a game.

The stark contrast in how World Cup fans are portrayed and the ways in which Latinas are so blatantly targeted is massively insulting to Latina soccer fans.

At the last World Cup in 2014 43% of live viewers were women. At the time, a study that surveyed 8,000 Brazilian women found that during the big match 99% admitted to being harassed on the street. Yet, there’s no doubting the ways in which the hypersexualization of Brazil’s female soccer fans, a la the Kia ad, have caused this type of damage and put Latinas at risk. After all, by continuously feeding the loop of crowd shots with images of sexy Latinas, outlets condition spectators into believing that Latinas are less than well-informed and passionate soccer fans. Instead, we’re the half-time show or a sexual perk of the game. Here’s hoping in four years, advertisers and news broadcasters covering the next World Cup give a bit more appreciation and respect to the female fans that support their teams.

Read: 8 Things Every Peruana Knows To Be True When It Comes To The World Cup

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The Spanish ‘Star-Spangled Banner’ Is Being Shared To Honor Hispanic Workers Fighting COVID-19

No Pos Wow

The Spanish ‘Star-Spangled Banner’ Is Being Shared To Honor Hispanic Workers Fighting COVID-19

There’s no denying that the world looks a lot different now than it did in 1947. And while the list of all of the positive changes that the decades stretching between now and then have done for the world and minorities, a recent campaign is also highlighting the ways in which our current president could take some notes on certain values the United States held dear during this time. Particularly ones that had been pressed for by one of our former presidents.

As part of Franklin D. Roosevelt’s “Good Neighbor Policy” effort, he worked to promote positive and healthy relations between the United States in Latin American countries.

At the time Rooseveltaimed to ensure that the North, Central and South American countries avoided breaking under the influence of Axis countries during World War II. As part of this campaign, Roosevelt comissioned a Spanish and a Portuguese version of the U.S. national anthem. According to Time Magazine he also “recruited Hollywood to participate in this Good Neighbor Policy; Walt Disney went on goodwill tour of South America, hoping to find a new market for his films, and ended up producing two movies inspired by the trip: Saludos Amigos (1942) and The Three Caballeros (1944). The Brazilian star Carmen Miranda also got a boost, and her role in The Gang’s All Here made her even more famous in the U.S. And alongside these cross-cultural exchanges, the U.S. government decided it needed an anthem that could reach Spanish speakers.”

According to NPR, Clotilde Arias, wrote wrote the translation at the end of World War II, was born in the small Peruvian city, Iquitos in 1901 and moved to New York City to become a composer when she was 22-years-old. Her version of the anthem is now part of an exhibit at the Smithsonian Institution in Washington, D.C.

Now in an effort to support Latino communities affected by the coronavirus, the non-profit We Are All Human Foundation’s Hispanic Star campaign commissioned the a remake of the song.

Hoping to raise awareness of its Hispanic Recovery Plan and efforts to help to connect Hispanic small businesses and workers with resources during the pandemic, the campaign brought the old recording from obscurity.

For the song, the 2019 winner of the singing competition La Voz,  Jeidimar Rijos, performed “El Pendón Estrellado.” Or, “The Star-Spangled Banner.” 

The song has already received quite a bit of comments and support on Youtube.

Hang in there, fam. We can only get through this together.

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These Online Botanicas Will Satisfy The Bruja In You


These Online Botanicas Will Satisfy The Bruja In You

With young Latinxs reclaiming the bruja identity, the demand for access to novenas, herbs and other specially crafted ritual tools has grown tremendously. Luckily, these Latinx-owned online botanicas have made it easy for brujas, or anyone who wants to dive deeper into the practice, to get their hands on the goods. Whether you’re looking to conjure up more cash flow or secure some extra protection from those pesky mal de ojos, these shops have the magia you need.

1. The Flowerchild Bruja

You know you’ve received some real tesoro when you open your delivery and see the holographic cellophane. Unmistakable and unique products are what make The Flowerchild Bruja’s shop un cielo de flores. Garden Smudge Sticks adorned with colorful flowers and loose herbs packaged in clear hearts make this online botanica a must-visit if you’re looking to manifest more love and beauty into your life.

2. Brooklyn Brujeria

No forlorn-looking saints and pale stricken Marys here! Brookyn Brujeria offers a fresh and modern take on the classic bruja necessity of novena candles. At $10 a candle, you can enhance the vibrations and style of your space without blowing all your chavo. With intentions like Boss Bitch and F*ck Outta Here, these ain’t your abuelitas’ novenas.

3. The Hoodwitch Store

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Thank you for all of your love & support to those who have been readers and customers of @thehoodwitch over the years. ♥️You know truly how hard I work and that this is my livelihood and culture. Visual art and magic ARE my life and practice. Not a peach flavored “turquoise” glitter drink. My magic is in my blood, my magic is in my ability to bring life to my visions, it is creation & destruction. Over the last 6 years, I have been so honored and lucky to be featured in some of the largest media publications internationally not limited to Instagram. This is bigger than that and the creative team for Starbucks knew that. I have personally worked on consulting large companies in their design concepts this work comes naturally to me. “So what’s the big fuss?” My personal style has become synonymous with the visual aesthetic of my brand. No, I absolutely did not “invent” the crystal balls nor acrylic nails but What I created was a space for myself along with other POC to feel represented and have visual imagery that was representative of us. The colorful candles of my local botanicas, my gold jewelry, and my long nails clutching my crystals are certainly not “new” but to see them presented in a manner that I shared visually in this space was. Katherine de Vos Devine @devosdevine is a lawyer and art historian who wrote a powerful and insightful look as to what exactly is happening with this situation and we are sharing it in our story today because more than anything she truly gives the full tea of the situation. I can strip away the crystal balls, the nail art, and delete all of my beautifully curated photos but I will always be me, I will always be my grandmother’s voices and wisdom. I will create, and I will always know my value and my worth. I trust and believe that my ancestors and my guides are looking after me. These giants may have the money to bully artists, creatives, and small business but we know the truth and absolutely must not allow it. As a small business owner, I appreciate you standing with us in this uphill journey and even if it goes nowhere, at the end of the day I can laugh to myself knowing that Starbucks made a drink inspired by HW 🔮

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If you’re in the market for an obsidian scrying mirror, unique tarot decks or nail polish for your mystic manos, then The Hoodwitch Store is your one-stop bruja shop. Be sure to also check out the Bruja Bookshop tab, where you’ll find vintage, one-of-a-kind libros to up your witchy wisdom. The shop offers some rare finds en español as well. However, make sure you stay up to date on the latest inventory. These goods sell out fast!

4. House of Intuition

If you live in LA, you’ve most likely heard of House of Intuition. With four brick and mortar stores throughout the area, plus an online shop, it’s probably a wise investment to grab one of their “Success” intention candles. Their beautifully colored novenas aren’t the only reason to check out the shop, though. Seriously, this casa is staked with everything from crystals skulls, cauldrons and wands to a line called “Hair Mystics” featuring crystal-infused hair mists. You’ll be glad your intuition led you here.  

5. Lunar Magic Shop

Lunar Magic Shop is the super affordable and super thoughtful shop with some of our favorite bruja apparel. You will for sure want to grab the “My Mom Will Hex You” tee for the little one in your life or the “I Am My Own Sacred Place” one for yourself. While you’re at it, you might as well secure the “Motherhood”and “Student” crystal kit bags. This small shop definitely has the whole family’s brujeria needs in mind.

6. Curandera Press

While this shop is currently taking a small hiatus, they will re-launch on August 1. This gives us time to save up for a big vela haul. We could all use some divine intervention with lazy lovers and bad hair days, right? With Curandera Press’ “No Mas Amante Perezoso” and “Good Hair Day” velas, your prayers are answered. We’re excited to see what intentions they roll out next.

Read: In These Trying Times, Boricua Bruja Emilia Ortiz Provides A Digital Space For Healing

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