Forever 21 launched a new empowering collection in celebration of International Women’s Day, and the fast fashion giant brought along rising Latina talent like Natti Natasha and Bia to model the new looks.
The series, which includes slogan tees, hoodies, biker shorts, accessories and more with girl power messages, is a collaboration with Girls Inc. to celebrate the March 8th civil awareness day in style. For each piece sold, Forever 21 will donate $1 to Girl Inc., with a minimum donation of $50k. The partner is a pro-girl nonprofit organization that equips femme youth between the ages of 6 and 18 in the United States and Canada to “lead fulfilling and productive lives” through advocacy and mentorships.
“Females all over the world have supported Forever 21’s growth to be one of the largest fashion destinations out there; we hope that with this collection, we can speak to empowering this generation of girls,” Linda Chang, VP of Merchandising for Forever 21, told Forbes.
To push the campaign, they brought along 10 female musicians. In addition to the Dominican-born Natti and Afro-Boricua rapper Bia, they tapped Gabby Barrett, Dounia Tazi, Ari Lennox, Kassi Ashton, Yumi, Madds, Chloe Kohanski and Margie Ashcroft.
“What Women’s International Day represents to me is a month that gives women their position, honor and respect, which represents empowerment to all of us. What the collection means is a symbol of admiration for women, where littles girls are fans of this brand will start learning about self-love and the importance women have in society,” Natti, who picked up four awards at the 31st Premios Lo Nuestro ceremony Thursday night, said in a statement.
The “Criminal” singer, who has long used her platform to inspire and uplift Latina women, spoke more about the collaboration on Instagram.
“I saw myself as a woman working harder but today I’m playing way harder. I’m always focused and enjoying the journey because this life is meant for savoring every goal reached and striving for more. Little by little I get to see my music reach people’s hearts,” she wrote.