“Jane The Virgin” star Gina Rodriguez has never been soft-spoken about her opinions on Latinidad or the lack of representation in Hollywood.
Two years ago, in the wake of the “Oscars So White” backlash, she launched #MovementMondays, a campaign to support Latino actors. Since then, she has worked to bring more Latinos to the screen and been vocal about those efforts. Last September, she announced she’s hard at work developing two series. One is set to tell the story of the immigrant experience, while the other puts Latinas at the forefront of a medical drama.
On last night’s SAG Awards red carpet, Rodriguez pulled through for the Latino community once again, with a little speech on how we are represented in media.
Rodriguez brought it home with a breakdown of Latino buying power.
"I mean, [Latinos and Latinas] do make 55 million plus in the country. No big deal. You should throw us in a movie or two. It would make sense. We do buy one in every four tickets, every single weekend, and make sure that your movies do well." pic.twitter.com/9kKCOIcVUs
— E! News (@enews) January 22, 2018
While speaking to E! news about her upcoming projects, the Puerto Rican actress went in on Hollywood studios for the lack of representation in their films. This time, though, she didn’t even mention the importance of Latino representation for political or cultural reasons. Instead, she stuck to the practicalities and why putting Latinos onscreen is just smart for business.
“I mean, [Latinos and Latinas] do make 55 million plus in the country. No big deal,” Rodriguez prodded. “You should throw us in a movie or two. It would make sense. We do buy one in every four tickets, every single weekend, and make sure that your movies do well.”
According to a 2016 U.S. Census, Latinos make up 17.8 percent of the U.S. population. And yet, a 2016 report revealed that Latinos only made up 3.1 percent of speaking character roles in the top 100 films of that year.
That’s right, studios. You’re on notice.
And with Rodriguez now taking on the role of director and producer, they better watch out.