The poster boy of Latin Trap Bad Bunny is also the biggest mainstream rebel against the genre’s hypermasculinity. With his flamboyant, floral button-downs, cat-eye glasses and vibrant nail art, he’s reshaping society’s, and the urbano music industry’s, outdated gender rules. With his self-love messages to women, encouraging them to cut off lovers who have problems with their body hair or pants size, he’s calling out machismo and helping to weaken its power. While steadily rising up the charts with hard-thumping Spanish-language bangers on sex, drugs and street toughness, El Conejo Malo, born Benito Antonio Martínez Ocasio, has also consistently used his platform and art to challenge misogyny and embrace femininity.