Up Next is a FIERCE series highlighting rising Latina and Latin American women artists you might not know about but definitely should.
Paloma Mami’s face and name are currently on a digital billboard at the center of Times Square. For passersby, she’s a new PYT shining under New York City’s flashing lights. For Amazon, who’s behind the advertisement, she’s an Artist to Watch in 2019. For urbano fans, she’s the young chilena songstress we’ve excitedly observed thrive from independent hitmaker to anticipated Sony Music Latin signee in less than five months.