“What’s the world if you can’t make it up the way you want it?”
Taken from Toni Morrison’s historical novel, “Jazz,“ this is the opening quote that sets the tone for CoverGirl’s latest video: “Made in the Mirror.” CoverGirl released this video with the hashtag #IAmWhatIMakeUp, which “celebrates the power of every individual to create who they are and who they want to be,” as stated by CoverGirl.
The video features Dominican fitness trainer Massy Arias, Professional Motorcycle Racer Shelina Moreda, actress and producer Issa Rae, along with the industrious Ayesha Curry, Maye Musk and Katy Perry. As the video takes you through a beautiful array of snapshots, featuring each woman’s unique beauty, you also hear the song “And I Like It” by Jefferson Airplane. The opening lyrics to this song are, “This is my life. I’m satisfied. So watch it. Don’t try to keep me tied,” which is exactly what CoverGirl is illustrating with the rebranding of their company.
So you can say goodbye to “Easy, Breezy, Beautiful” and hello to “I am what I make up.”
Massy Arias took her role as a new CoverGirl very personal and shared her thoughts and feelings about it on social media.
As a young girl I grew up watching various iconic women join the #COVERGIRL family and set examples of what a true role model was. I often looked up to them and dreamed of what it would be like to one day be the face of Covergirl and to help inspire women across the world to be comfortable wearing as little or as much makeup of their choice. I never in a million years imagined that shortly after having my first baby at the age of 28, I would join the Covergirl family and continue to spread the word of self-confidence with Covergirl. I am so grateful to be a part of such an amazing movement of strong, independent women who continue to show others that #Iamwhatimakeup. @Covergirl #COVERGIRLMADE _____________________________________________________________ Desde niña crecí viendo tantas mujeres icónicas unirse a la familia # COVERGIRL y ser unas verdaderas modelos a seguir. A menudo me soñaba con cómo sería un día ser la cara de Covergirl. Nunca en un millón de años me imaginaría que poco después de tener mi primer bebé a la edad de 28, me uniría a la familia Covergirl y seguiría difundiendo mi mensaje empoderázando a ustedes mis reinas. Estoy muy agradecida de ser parte de un movimiento tan asombroso de mujeres fuertes e independientes que continúan mostrando a otros que #Iamwhatimakeup. @Covergirl #COVERGIRLMADE
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In response, people on the internet applauded Arias for her new role as a CoverGirl.
CREDIT: COVERGIRL / YOUTUBE
Congratulations Arias! ✨??
While there are many people on the internet who are showing their love and appreciation for the rebranding of CoverGirl…
CREDIT: COVERGIRL / YOUTUBE
…others are not very fond of the idea.
CREDIT: COVER GIRL / YOUTUBE / @MK_GUTHRIE / TWITTER
What do you think about it? Let us know in the poll below.