In the year of our lord 2018, finding a brand that shows love for our bodies as they are is still a struggle. The landscape of body image in the fashion industry continues to primarily be limited to straight-shaped bodies, ones where young models with zero blemishes, melanin, curves or body hair are celebrated as both the standard or the norm.
A recent collaboration with an online retailer and a body positive Latina model are bucking the practice while also teaching others in the fashion industry one hell of a lesson: back rolls are sexy AF.
ASOS is getting praise from fans for featuring a model showing off the full glory of her lovely back rolls.
Look at this gorgeous model and her cute back rolls just out here to show women that their bodies are normal and that real life isn’t photoshopped and filtered ???????? @ASOS pic.twitter.com/SHEwf8nfJJ
— Callie (@CallieThorpe) May 31, 2018
Over the weekend, fashion blogger Callie Thorpe shared a screenshot from the ASOS site, which featured Colombian model Natalia Lorenzo wearing a backless red dress that showed off the curves of her back. “Look at this gorgeous model and her cute back rolls just out here to show women that their bodies are normal and that real life isn’t photoshopped and filtered ???????? @ASOS,” Thorpe wrote on Twitter.
“I love seeing chubby models. I want to see more body types to show how the clothes look on nontraditional hourglass shapes. I wanna see back rolls and bat wings. I wanna see apple shapes. I love it,” one user wrote in response to Thorpe’s tweet.
Since the post, the image of Lorenzo has been liked more than 2,500 times.
It’s not the first time the Colombian model has brought it home for the body positive community.
At a young age I developed self imagery issues about my body. It later lead to depression and anxiety which I suffered from for years. Recently I finally broke out of my shell & my face and my body is on a canvas at Art Basel this year. I couldn’t be any more proud of myself???????? pic.twitter.com/UbBdsmUkHw
— Lordenzö (@oknatt_) December 11, 2017
Last December, Lorenzo gained attention for her involvement in a photo featured at an Art Basel exhibit. During the show, the colombiana’s image was displayed in a five-foot-tall black and white portrait where she wore only her underwear. In a tweet, Lorenzo wrote about her long journey to body love.
“At a young age, I developed self-imagery issues about my body. It later lead to depression and anxiety which I suffered from for years,” Lorenzo wrote. “Recently I finally broke out of my shell & my face and my body is on a canvas at Art Basel this year. I couldn’t be any more proud of myself.”
In an interview with Yahoo Lifestyle about the photograph, Lorenzo said, “I have cellulite, tummy rolls, and stretch marks, but that’s normal and I’ll keep putting it out there, no matter what people say.”
Recent ads and images from ASOS indicate that the brand has been on a body-positivity streak.
Last summer, fans of the branded applauded it for opting to leave stretch marks on some of its models sporting swimwear. In early April of this year, Twitter users praised the site for featuring a model with curves in a bright yellow bikini. More recently, the clothing brand has also received positive attention for announcing their effort to bring inclusivity to their sites by featuring models of different sizes photographed in the same clothing.