It’s likely that behind every bold lip you’ve ever rocked, there’s a strong Latina beauty who taught you how to do it. Hence, whether it’s been how to pick the right shade or moisturize with Vicks, there’s no doubt by now you’ve got a handle on rocking a mean pout.
With so much advice passed on from the abuelas and tías in our lives, it’s no wonder more and more Latinas and Latinos are leading the charge in the beauty industry. Check out our fave Latina beauty brands below!
1. Bésame Cosmetics
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This is totally your abuelita’s make up brand. (And why not? She taught you all you know about a good red lip anyways.) Bésame’s founder, Gabriela Hernandez, immigrated from Venezuela and became fascinated with the sophistication of beauty while playing with her abuela’s makeup brushes. Each of Hernandez’s long lasting beauty products act as shoutouts to the romance of 1930’s Hollywood. Her Black Cake Mascara will give you major romance vibes.
2. Kat Von D Beauty
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Cool girl Kat Von D made a name for herself as a badass tattoo artist and creative genius. Now, Von D’s makeup line boasts hundreds of pigmented eye shadows, foundations, and the ever-popular Everlasting Liquid Lipstick. Seriously, go grab yourself some of her Lolita lipstick and thank us later.
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If Rea Ann Silva’s beauty must-have hasn’t already swept across the foundation on your face, stop what you’re doing and get on board. Seriously, we’ll wait because it’s awesome.
CREDIT: kimagreggs / tumblr.com / Out Of Sight / Universal Pictures
Got it? Cool! Because the Mexican and Portuguese entrepreneur completely uprooted the makeup game back in 2007. The innovative makeup sponge doesn’t hold onto product and evenly distributes formulas into skin with zero lines. Yes and yes.
4. Nuance by Salma Hayek
Don’t believe that just because she’s on the red carpet that your girl Salma hasn’t a clue about drugstore makeup. The Mexican-born actress strongly believes in bringing products with healthy ingredients to all women. Which means yes you can find the line in the isles of CVS. Her Flawless Finish Liquid Foundation is also a complete steal at $14 a pop.
5. Reina Rebelde
We ❤️ nuestras nenas from ??La Isla del Encanto?? – you give us new life (and @JLo ??♀️) – ✨25% of all proceeds from purchases between today and Sunday will be donated to ConPRmetidos to help Puerto Ricans affected by the hurricanes✨?? – https://www.generosity.com/emergencies-fundraising/puerto-rico-real-time-recovery-fund
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Regina Merson’s colorful range of lipsticks, shadows, and blush palettes act as an ode to the zesftful culture of her Mexican heritage. With shades like ROSA SALVAJE and MORETÓN, Merson’s line is equal parts queen and rebel.
6. Gaby Espino
Venezuelan telenovela star Gaby Espino’s beauty line is proof that she has more talent to bring to the table. Her lipstick and nail polish line stem from her love of beauty products and fans are OBSESSED. The extreme-pigment and long-lasting cream-texture of her Buh Bye Baby lipstick is packed with antioxidants and also mint for calm, smooth lips.
7. Breakups to Makeup
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You know that saying “some things are better left unsaid”? Puerto Rican and Cuban makeup artist Angelique Velez’s makeup bag line is for anyone who still has some words to say. Velez’s line of makeup bags and clutches are tagged with quotes that evoke major “same” vibes.
Fun Fact: Velez founded Breakups to Makeups after makeup helped her through a bad break up. #makeupsaveslives
8. Melt Cosmetics
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This massive cosmetics brand racked up an equally massive fan base in just a matter of 3 years. Lora Arellano is the other founding half of the popping cosmetics line and has been on our radar as a girl boss for a while. Since the launch of her beauty brand, the first-generation Mexican-American has worked with Rihanna and Serena Williams as their go-to makeup artist.
9. Tata Harper
Check out our blog for one of fall's best beauty looks: glowing skin and a bold lip. For a chance to win our You Are Loved: Natural Lip Treatment Set, share a photo on Instagram wearing your favorite Volumizing Lip and Cheek Tint – don't forget to tag us!
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Tata Harper’s 100% nontoxic skincare line has swept up a massive celebrity clientele that includes Gwenyth Paltrow and also Lake Bell. According to Forbes, Harper is Columbian-born with a background in industrial engineering. Gotta love a woman in STEM!
Pro Tip: Go for the super popular Honey Blossom Mask ($65) for girls night in.
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