In light of Cardi B’s groundbreaking (and not to mention, lucrative) partnership with Reebok, we decided to do a little digging into other partnerships Latinas have made with powerhouse brands. Although the specifics of the deal haven’t been confirmed, early estimate suggests that the contract is worth millions. This just further proves that no one in the industry works harder than Cardi to make that shmoney. In fact, Reebok will be the third brand she’s collaborated with, after Fashion Nova and Steve Madden.
In order to celebrate Latinas making a name for themselves and making money, we’ve compiled a list of fabulous Latina stars cum entrepreneurs that have collaborated with big-name brands and put their own personal twist on name brand staples. Take a look below!
1. Selena Gomez + Coach
@coach/Instagram
Selena Gomez and Coach launched a much-anticipated collection of handbags in Fall 2018 and the collection had Selena stans (and the internet in general) going crazy with excitement. Like many of the collabs on this list, this partnership was a lucrative one, with Selena signing a contract worth a reported $10 million. Gomez, who also serves as Coach’s brand ambassador, says the partnership happened “organically” and came to be when the brand wanted a “different perspective on [her] generation”. Excuse us while we do some online shopping.
2. Demi Lovato + Fabletics
@ddlovato/Instagram
In Spring 2018, our flawed and fierce musical queen released her third collection with Fabletics appropriately titled “Demi Lovato for Fabletics”. The collaboration came to be when Demi and Fabletics co-founder Kate Hudson ran into each other by chance at the gym! According to Demi, the line is meant for all women, stating “we all have different body types, different shapes and sizes, and it’s important not to exclude anybody”. And although Demi is taking a break from work after relapsing in July, Fabletics still supports her completely, saying they “send her our love and support as she finds the strength to recover”. Now that’s a meaningful partnership!
3. Camila Cabello + L’Oreal Paris
@lorealmakeup/Instagram
On the heels of Camila’s hugely successful single “Havana”, she and L’Oreal Paris partnered to release a line of Cubana-inspired bronzer, lip gloss, and eyeliner. And because it’s a drugstore brand, buying it will be easy on your wallet. Needless to say, the venture was incredibly successful, and Youtube practically exploded with inspo looks and step-by-step tutorials on how to achieve the perfect Havana “look”. Just another example of how Camila is slaying the game and making her mark in the industry. We love you, girl!
4. Nicole Richie + Revolve
@houseofharlow1960/Instagram.
It’s no surprise that boho-chic Latina Nicole Richie took her spot-on fashion instincts and used them to partner with a renowned brand. What started off as a simple collaboration between her and the millenial-focused e-commerce site Revolve has morphed into a full-blown fashion line called “House of Harlow 1960”. Richie acts as the founder and head creative director for the line, which you can stalk over at their inspo-inducing Instagram. We always new that Richie was a fashion genius, but it’s still satisfying to see her being a boss babe in all the ways we knew she could be.
5. Bella Thorne + Buxom
@bellathorne/Instagram.
Good girl gone bad Bella Thorne partnered with Buxom Cosmetics to create social media content promoting the lip-plumping products as part of their new strategy to target the younger-skewing Instagram audience. According to the rebellious Cubana, what made her and Buxom a match made in heaven is that they both “love to do it big”. You can say that again! According to Buxom, Bella acts as “Queen Babe” to Buxom’s “Band of Babes” that are involved in promoting the brand. We love how comfortable Bella is in expressing her sexy side.
6. Eva Mendez + New York & Co.
@nyandcompany/Instagram
Eva Mendes is number one on this list because her collaboration with New York & Co on a clothing line was so successful, it is credited with “saving” the company. Mendes has had her very own line at the classy chic store since 2013 and now NY&C has extended her contract to 2019, further proving her worth to the company. As to what makes the line so popular? Mendes credits it to her strong connection to her fans. If spending all our money at New York & Co turns us into Eva Mendes, we’re committed to going bankrupt.
7. Jennifer Lopez + Inglot
@inglot_usa/Instagram
If there’s one thing J.Lo knows, it’s how to leverage her many talents into a paycheck. She’s also smart enough to know that everyone and their mother would spare a pretty penny or two to look like her. That’s why we have to hand it to her for seizing the opportunity to release a 70-piece makeup collection with high-end makeup brand, Inglot. And before you ask–yes, there is a bronzer in this collection! In fact, there are a few of them. That means the J.Lo glow can now be all yours. We ain’t mad at it!
8. Isabela Moner + JC Penney
@ob.sess/Instagram.
The Peruvian-American Nickelodeon star took over the reigns from Laurie Hernandez to be the face of JC Penney’s Obsess line for girls aged 7-16. According to the mega-brand, the line is meant for social-media savvy girls “move rapidly from one fashion trend to another”. The capsule collection, which Moner had a hand in designing, is supposed to “represent [her] style” which is “comfortable but still super cute”. Can you blame us for wanting to be 16 again simply in order to rock these trendy outfits?
9. Nicole Guerriero + Anastasia Beverly Hills
@anastasiabeverlyhills/Instagram.
Nicole Guerrirero is the first Latina on this list who rose to fame through Youtube. That means she’s 100% self-made, which we love. In 2017, she released a beautiful highlighter palette called the “Anastasia Beverly Hills Nicole Glow Kit” which practically took over the Instagram beauty world. It was so successful, that the company completely ran out of stock and had to replenish their supply due to popular demand! We hope that Nicole and ABH release more collaborations in the future, because this one just served to whet our appetite!
10. La La Anthony + Lord and Taylor
@lala/Instagram
Not only is La La Anthony beautiful and big-hearted, she’s also a fashionista! The Puerto-Rican personality and actress partnered with Lord and Taylor to release her own line of clothing entitled “From Day To Play to Slay”. The line is a mix of LaLa’s signature Brooklyn street style and Lord and Taylor’s famous “professional woman” look. And leave it to LaLa to keep it real, the line is size-inclusive, which means it offers a range of sizes from 0-24! Count us in.
11. Joan Smalls + Smart and Sexy (Walmart)
@smartandsexysocial/Instagram
Puerto-Rican supermodel Joan Smalls no doubt has her pick of designers to choose from when it comes to collaborating on a collection. That’s why it surprised everyone–not to mention, warmed our hearts–when she went with Walmart-distributed line, Smart and Sexy. Smalls is in charge of designing both intimate apparel and swimwear for the line, and none of the pieces should cost you more than $25. Smalls gave an insight into her design process stating that she takes multiculturalism into mind because she “wants something that my mother can wear, that my sister can wear, that my friends can wear” and wants to be “thoughtful and mindful of everyone”. We agree 100%.
12. Sofia Vergara + K-Mart
@sofiavergara/Instagram.
Sofia Vergara may have more endorsements than she knows what to do with, but her partnership with K-Mart was one of the first time she had her name attached to something that she was involved with professionally and creatively. In 2011 K-Mart and Vergara partnered up to launch a line of women’s clothing named “Sofia”. It didn’t hurt that the contract was also reportedly worth millions. According to Vergara, she designed the line with the intent to make it “comfortable and chic, affordable, and versatile to wear from day to the night”. Is there nothing this woman can’t do?
13. Daisy Fuentes + HSN
@daisyfuentes/Twitter.
The prolific Cuban-American TV host, comedian, and model stretched her creative muscles by partnering up with the Home Shopping Network for her own clothing line. Daisy describes her customer as a woman who “mixes and matches and understands high and low end”. She also knows the value of affordability when it comes to clothes, stating that she doesn’t believe a woman “[should] have to choose between [her] mortgage and a new handbag”. We appreciate the rare celebrity who recognizes the day-to-day lifestyle of the average woman.
14. Gina Rodriguez + Naja
@naja/Instagram
Never the girl to do something half way, Gina Rodriguez loved the Naja underwear brand and what it represented so much, that she partnered with the co-founder (fellow Latina Catalina Girald) to act as co-owner and investor. Funny enough Rodriguez and Girald met at an event entitled “Nine Up and Coming Nueva Latinas” and had so much in common that they decided to join forces. This partnership isn’t so much of a collaboration as a full-blown business venture, but are you surprised? Gina is know to be an over-achiever. The brand is also committed to empowering women, and their employees are overwhelmingly made up of underprivileged women, like single mothers struggling to pay the bills. Just another reason to stan for Gina.
15. Adriana Lima + Puma
@newsadrianalima/Instagram
If you follow Brazilian Supermodel Adriana Lima, then you know that she’s as committed to fitness as she is to walking the runway. In October, Puma announced that they will be partnering with Lima, making her the official brand ambassador pf the activewear line. The partnership will entail her promoting the sportswear on her various social media accounts under the hashtag #TeamLima and, of course, wearing the pieces every chance she gets. No word yet on whether she’ll have a hand in creating any new designs for the sportswear line, but if she does, you can count us as buyers!
17. Jessica Alba + DL1961
@jessalbanet/Instagram
Although she’s already a wildly successful entrepreneur in her own right, Jessica Alba dipped her toe in the designing pool with her collaboration with DL1961 that launched in the Fall of 2016. The clothing line is exclusively jeans, a textile that Alba is passionate about, because according to her, “feeling beautiful and confident in a pair of jeans is what every woman wants”. And every one to keep it eco-friendly, like her Honest brand, the line is made in an environmentally friendly manner as well.
18. Fergie + Wet N’ Wild
@fergie/Twitter.
Want to look like sultry Latina singer Fergie? Luckily, she’s released an affordable line of makeup with Wet N’ Wild to help you make your dreams into a reality. Fergie grabbed her Wet N Wild “Ambassador” role by the horns and first released a successful collection of nail polishes with the mega-brand. She then expanded the line to include color cosmetics. The fierce and affordable makeup line was called “Centerstage” and had fans everywhere flocking to their local drugstore.
19. Salma Hayek + Juice Generation
@juicegeneration/Twitter.
The uber-talented, uber-classy Salma Hayek was so impressed with Juice Generation as a company, that she contacted its founder directly in order to get her foot in the door. What resulted was a groundbreaking collaboration called “Blend it Yourself”, which is described as “a subscription service that brings smoothies and açaí bowls to freezers all over the country”. Hayek also disrupted the business model further when she promoted “Blend it Yourself” as a DIY skincare option, like her abuela did when she was little. She explained that her grandmother made her own face mask by taking “leftover papaya” added some orange juice and “smashed it and stuck it on her face”.
20. Alba Ramos (Sunkiss Alba) + EcoTools
@sunkissalba/Instagram
Our favorite Dominican-American natural beauty Youtube guru Alba Ramos (aka Sunkiss Alba) parlayed her cyber-fame into a partnership with Eco Tools. For those of you who don’t know, Eco Tools is ultra-affordable, environmentally friendly line of beauty tools that you can find at your local Target or Walgreens. With this partnership, Alba curates beauty boxes, films tutorials, and writes informative blog posts for their website. We consider this a match made in heaven, as Alba is super-passionate about sustainable and all-natural products.
21. Eva Longoria + JC Penney
@cm_world/Instagram.
The Latina superwoman herself seems to never get tired! Between being an actress, an activist, and a new mom, Eva Longoria has somehow found the time to curate and design a self-titled home collection for JC Penney. Longoria has been candid about how the collection has been inspired from her childhood where she and her family would get creative to make their home look as beautiful as possible on a budget. She’s stated that she “started sewing curtains and throw pillows because [her] aunt always [said] make your house pretty”. Well thanks to Eva, we now all have that opportunity.
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