Fierce Boss Ladies

This Is The Event Giving Latinas A Chance To Override The White Male Networking Circle And Get A Job

As discussions surrounding the inclusion of women in the workforce has grown, advocates have promoted a pretty poignant stock visual to emphasize their point. It’s one most of us have seen in GIF form or even as memes and billboards: the image of a woman at the top reaching back to pull up other women to positions of power. Whatever form they come in, the message of the image is meant to convey the importance of advocating for other women and building toward a future where we are included at the top. Inadvertently, however, it also highlights the importance of building a strong social network and serves as a reminder of how big the struggle can be for the woman who reaches up and never finds a hand to clasp onto.

BeVisible, a career network for U.S. Latinxs, will be extending a hand to Latinas and connecting them with influencers already at the top of the workforce through their upcoming conference, #BeWokeSF.

In the Fortune 500 sphere, Latinas represent only 0.3 percent of corporate officers.

Of course, systematic oppressors like the wage gap and access to education play a huge part in this pitiful statistic, but there’s also no denying the ways in which a lack of networking resources contribute to it as well. Primarily, this is because it can be hard to pull yourself up from the bottom when there’s no one at the top to help you. For white men, networking and finding work can be pretty darn easy.

The white male job market has been built by men who started creating their networks early on in college with other white men. These men scale out their network through college relationships and utilize them to coast their way to the top throughout their careers. With so many well-made contacts, it doesn’t take much of a reach for them to find the “right connections,” because their web of allies can do it for them. It’s a truth that the founders behind BeVisible know well and why they’re hosting networking events to connect Latino professionals.

This Thursday, BeVisible is connecting the Bay Area’s top multicultural talent with thought leaders from multiple industries.

Beatriz Acevedo is a three-time Emmy Award winning producer and digital media pioneer with more than 20+ years experience creating content for major TV networks from the Food Network to Discovery to USA Network. She is an advocate of women rising up and using their voices to be agents of change. We can not wait to hear her speak and educate on how we all can be part of the movement. "Calladita No More: The Role of Latinx in the Times Up and MeToo World" presented by Beatriz Acevedo. Make sure to register for #bewokesf where forward-thinking leaders gather to engage and develop tools to cultivate the talent of under-represented groups.Get your tickets at nvite.com/bevisible/bewokesf today! . . . . #latinx #entrepreneurs #bevisible #bewokeSF #multicultural #networking #scholarship #jobsearch #leader #millenials #diversity

A post shared by #BeVisible Latinx (@bevisiblelatinx) on

BeVisble’s network joins Latinx influencers who who hope to shape the world with corporate think tanks. Their latest event, #BeWoke, will feature musical talent the likes of Afrolicious, Aima the Dreamerand DJ Icon and present an impressive lineup of speakers some of which include the founder of BeVisible, the CEO of #WEallGrowLatina, and mitú‘s very own, founder and president Beatriz Acevedo.

In an interview with FIERCE Acevedo shared why she believes BeVisible’s latest event is a crucial one for Latinas to attend. “Access is everything, it’s the difference between having opportunities or not and how fast your are able to be successful or not,” Acevedo explains. “People tend to give opportunities to their friends or people who they know or are like them. We are so behind in our community when it comes to having a loud voice in our Country that a network of support is an imperative to advance at a faster pace as a community. This is why I love BeVisible since the first time Andrea Guendelman told me about it, a platform that lets Latinas network and to be seen, hopefully by the people who always use the excuse that they don’t hire talented Latinas because they ‘can’t find them.'”

For Latinas, a professional network of likeminded people can be the wrecking ball that smashes a few of the various barriers in our way.

BeVisible’s BeWokeSF event will work to connect young talents of the Bay Area directly to the companies actively looking to hire them, while also celebrating Latino art and culture.

#BeWokeSF conference will take place on May 17th, 2018 at The Pearl in San Francisco. Be there at 2:30pm or be #stuckinyoursmallsquare! For more information about the event go here.


Read: These 3 Fierce Latinas That We Met At The #WeAllGrow Summit Make Us Want To Scream “Si Se Puede”

Keep up in touch with FIERCE for more highlights of Latina networking events! Don’t forget to share you’re own networking tips in the comments below! 

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They’re Young, Women And Latina — And They’re Behind Some Of The Most Popular Online Shops

Fierce Boss Ladies

They’re Young, Women And Latina — And They’re Behind Some Of The Most Popular Online Shops

Latinos are 55 million strong in the U.S., and as we continue to grow, we are also making our mark in the business world. This is especially true for Latina women, who are among the fastest-growing demographic of entrepreneurs. With culturally relevant fashion and beauty lines, millennial women of color are following the trend.

Here, 12 young Latinas who have started their own brands, do it for the cultura and prove we have a lot of talent, creativity and smarts to offer.

1. Tanya Menendez, CMO and Co-Founder of Maker’s Row

(Courtesy of Tanya Menendez)

In 2012, Tanya Menendez, a 30-year-old Nicaraguan-Salvadoran badass, co-founded online marketplace Maker’s Row. The company connects U.S. manufacturers with more than 11,000 product-based businesses. “My [career] highlight was the first time I met a woman that started a multi-million dollar business employing other women in a factory in New Jersey because of my work at Maker’s Row,” she told Fierce. “It really hit home that we were creating jobs and helping democratize entrepreneurship.” That’s not all. The millennial has a new venture: Snowball, a guide for financial decisions that is currently in the beta stage and open for sign-ups.

2. Lora Arrellano, Co-Founder and CEO of Melt Cosmetics

(via Instagram)

Lora Arrellano’s rise is what Latinx dreams are made of. She’s a michelada-drinking, Frida Kahlo-loving Latina who is no stranger to using her social media following of more than 1 million to grow her business and gain the attention of superstars like Rihanna. She went from working at Nordstrom, to becoming Riri’s makeup artist, to establishing one of the most popular makeup brands, Melt Cosmetics. The first line of her highly pigmented, ultra-matte shades of lipstick sold out immediately in 2012, and it has since expanded to include eyeshadow palettes and lipliners. This year, Arellano, 30, and her co-founder Dana Bomar also premiered their digital reality series, Lipstick Empire.

3. Emerald Pellot, Founder of GRL TRBL

(Photo Credit: Elizabeth Fisher)

Afro-Dominican-Puerto Rican Emerald Pellot is an illustrator, writer and intersectional feminist. The 28-year-old is also the woman behind GRL TRBL, a line of pins and prints she started in 2017 as a direct response to the Trump administration. From an Afro-Latina Sleeping Beauty-inspired pin that reads “Stay Woke” to her “Latinx Pride and Power” print, Pellot offers so many goodies. “When I started, I didn’t imagine a response as enthusiastic or that this project would endure for so long. Resilience will always be the highlight of my career,” she told us. “Whatever it is, clearly outline where you want to end up, then plan the steps to get there. Don’t be inflexible, and don’t be too hard on yourself.”

4. Rachel Gomez, Founder of Viva La Bonita

(Courtesy of Rachel Gomez)

Latinx ‘gramers have probably come across one of Rachel Gomez’s super-popular designs from her hit shop Viva la Bonita, including clothing with a signature red rose and “Bonita” emblazoned on it. The 30-year-old Mexican-American founded the company about four years ago and regularly releases new items. “I want to continue building this platform that will represent all Latinas and continue to show the value of the Latina Market,” she told us. “Nothing worth having comes easy, and our Latina community is so worth it. When times get tough, remember that all of these successful women and/or Latinos in business were just like you. We all have a Chapter 1 in our book of life. Your story is your story and it will unfold at your timing.”

5. Kayla Robinson, Founder and CEO of Green Box Shop

(via Instagram)

Afro-dominicana Kayla Robinson became a familiar figure in social justice apparel after Frank Ocean wore her shirt that reads “Why be racist, sexist, homophobic or transphobic when you can just be quiet?” Her brand, Green Box Shop, is 100 percent trade-free and also sells “Bigot Tears” water bottles and “Deport Racists” tees. “To me, fashion is a valid way to express your opinions and desire for social change. I feel as though we can really make a difference with the things we put our money into,” she told Teen Vogue.

6. Kim Bjanes, Founder of Brown Badass Bonita

(via Instagram)

Kim Bjanes is a writer and artist, and you’ll find her words adorning tees that promote pride in la raza over at her shop, Brown Badass Bonita. The 26-year-old Mexican-Salvadoran is an entrepreneur and graduate student who also advocates for immigrant rights and fights bigotry through her designs. “I aim to use my brand as a source of empowerment and a movement for the Latinx community, particularly for those who identify as mujeres. I want our Latinx community to each experience their own revolution. I will do everything in my power to make this happen,” she told us. Bjanes advises fellow Latinxs to “remind yourself you are a guerrera fighting for your dreams and the life you deserve.”

7. Patty Delgado, Founder and CEO of Hija De Tu Madre

(Courtesy of Patty Delgado)

Patty Delgado’s famous “Virgencita” sequin denim jacket is a big seller at her shop, Hija De Tu Madre, being both a bold fashion statement and a shout-out to her cultura. The 26-year-old graphic designer started the line in 2016 with inclusivity in mind, offering various sizes of the signature jackets and motherland necklaces. “Use what you already have to create something. You don’t need a ton of money to start a dream,” the mexicana tells us. “Use the tools and community around you to help you grow.”

8. Adassa Ramirez, Founder of MicMas REMiX

(Courtesy of Adassa Ramirez)

Made with all natural ingredients, MicMas REMiX is a hair care line founded by 38-year-old Puerto Rican Adassa Ramirez that celebrates Afro-Latinidad. As written on her website, “Our goal is to inspire pride in all hair because there is no such thing as ‘pelo malo/bad hair.’ Your texture does not determine whether it is good or bad.” Beyond her hair products, Ramirez also sells accessories promoting Black Latina pride, including an “Afro-Latina Magic” tee and an “All Hair Is Good Hair” tote. Her career goal is to expand to Puerto Rico and establish a natural hair salon where she could sell her products.

9. Julie Sariñana, Fashion Blogger and Creative Director of Sincerely Jules

(via Instagram)

Los Angeles-based mexicana Julie Sariñana started blogging in 2009 and with her popularity came an idea for an eponymous clothing line, Sincerely Jules. Through it, she mixes her high-fashion style with casual LA flair. “My blog’s motto is to Dream, Believe, Achieve. I firmly believe that we should always dream big, believe in each of our dreams and aim to achieve them!” she told Teen Vogue.

10. Joan de Jesus, Founder of Babe Comets

(Courtesy of Joan de Jesus)

Joan de Jesus, a 27-year-old Brooklyn, New York native, uses her artistic abilities to create fly earrings through her brand Babe Comets. The Dominican-Salvadoran mujer is hoping to expand the business to other accessories, but for now you can purchase her lightweight, colorful pom pom earrings. She considers her community the greatest part of the business. “The community of badass babes that support the brand, highlighted in a series I’m developing called ‘Babe Luv’. Community is everything. You don’t need medio millón. Start with a handful of people who support you and your brand and grow from there. Be nice! it goes a long way,” she told us.

11. Julissa Prado, Founder of Rizos Curls

(via Instagram)

Stemming from her own struggles with her curly hair, Julissa Prado developed Rizos Curls, one of the first Afro-Mexican hairlines. After two years of trial and error, she came up with a formula that’s completely natural. “I’m brown and I got a brown ass family, and we have very diverse hair, from wavy to kinky. I made this product for anyone with curly hair,” she told us.

12. Sofia Luz Eckrich, CEO and Co-Founder of Teysha

(Courtesy of Sofia Luz Eckrich)

Sofia Luz Eckrich, 28, combined her love for her Mexican roots with her international know-how to co-found Teysha, a shoe company that showcases styles made by Latin American artisans. Her career highlight so far is “growing to a place where 70+ family members are positively impacted by Teysha’s production in Guatemala.” Her advice for women aspiring to follow her lead: Take it “paso a paso and never ever stop going.”

Read: You Have To Give These Latinx-Owned Skincare Lines A Try

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This Latina Entrepreneur Wants To Create The Birchbox For Cannabis

Fierce Boss Ladies

This Latina Entrepreneur Wants To Create The Birchbox For Cannabis

Rachel hasn’t always been a cannabis enthusiast.

“When I was younger, I was very anti-cannabis,” she tells Fierce. “I had an ex-boyfriend who would spend all of his money on it, and we slowly drifted apart due to his lack of maturity.”

She didn’t know much about marijuana at the time. The little she did know was from anti-drug speeches that she’d heard from teachers and family throughout her upbringing. But that all changed when the 22-year-old entrepreneur discovered the potential medical benefits of CBD and THC, like helping with relaxation and pain relief.

With so many women increasingly turning to weed for medical reasons, Rachel couldn’t ignore the major shift taking place.

“That’s when I was finally hooked,” she says.

But as she learned more about the cannabis industry, she recognized a glaring hole in the marketplace. An entire demographic had long been overlooked, and she wanted to change that.

“What’s really shocking to me as an entrepreneur is that there are already subscription boxes built for women that are cannabis friendly, but they’re very much geared toward that ‘stoner girl’ vibe,” Rachel said. “There wasn’t anything for a consumer like myself or my friends. There isn’t an extensive brand that offers discreet packaging and simple, feminine and curated monthly essentials with products that we can leave on the coffee table next to Harper’s BAZAAR when mom comes to visit.”

Enter Vabe, a brand for the empowered, modern woman. Rachel launched Vabe to provide products and services that allow women to engage with, learn about and enjoy cannabis consumption in a way that’s comfortable and familiar to them. What’s more, it’s reflective of their lifestyle.

“As a woman who personally dreads the monthly 7-Eleven runs or sticky encounters at the smoke shop, I needed something elevated,” the Mexican-Irish-Scottish Latina explains. “Many women dislike the term ‘stoner girl.’ Even though cannabis is a part of my own life and the lives of many women I know, we aren’t potheads.”

Vabe challenges those stereotypical labels that mischaracterize weed smokers as lazy and unmotivated.

“I wanted to build a brand that was exciting for the women dominating in grad school, the lawyers who come home and kick off their heels, the mothers who need some me time,” she said. “Vabe wants to provide not only the essentials for consuming cannabis, but the products, information and space where she can feel safe to do so. Our goal is to cut out all the stress and hoops she’s jumping through to find the product and services she needs and wants.”

What, exactly, do those products and services look like? At the moment, Vabe is taking pre-orders for its inaugural set, an “Her(b) Essentials” monthly subscription box. At $10 a month, each box includes “classy and feminine” rolling papers, matches that “she’ll love getting lit with,” fresh mints for that post-hit breath, a sticker of the month and one recipe for all the kitchen savvy folks out there.

As a Latina, Rachel said that she’s uniquely positioned to advance the conversation surrounding marijuana and people — specifically women — of color. She mentions President Donald Trump’s now-infamous speech in which he announced his presidential candidacy and simultaneously proclaimed that Mexico was bringing drugs, crime, and rapists to the U.S.

“High-functioning, successful women and Latinas do not want to continue to potentially perpetuate a narrative that our current administration stands behind,” she explains. “In fact, they will do everything in their power to separate themselves from that identity. That’s why it’s so important to re-educate ourselves and come to terms with our own identities and how they interact with cannabis.”

Rachel aims to roll out the first batch of pre-orders by June, with Vabe’s second product launch — Rx jars that include 4 oz glass “prescription” jars that are tailor-made for the vanity or bedside table — following.

“For Vabe, the end goal is truly rewriting our own understanding of our relationships with cannabis so that it can help influence policy and community.”

Read: Women In Mexico Are Marrying Trees — And It’s Actually Brilliant

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