Beauty blogger favorite, ColourPop Cosmetics is well known amongst its dedicated batch of followers for its vibrant colors and creative collaborations. The brand, which launched in 2014, also quickly amassed a loyal fanbase because of its wallet-friendly and nonanimal tested products. Today beauty brand boasts a 6.3 million following on Instagram and its products can be found on the shelves of major box stores like Sephora and Ulta. Blowing us away even further, when it comes to the success, is the makeup’s newest partnership with Make A Wish Foundation designed to grant Delilah Juarez, a childhood cancer patient’s wish.
Delilah Juarez is a 17-year-old cancer patient who inspired a partnership with ColourPop Cosmetics.
After being diagnosed with osteosarcoma— a form of malignant bone cancer— Juarez began to take comfort in applying her own makeup during her cancer treatments. It was a type of escape from her illness that inspired a vision to craft a makeup line that would benefit other cancer patients. Juarez’s hope was that other patients could find an outlet through makeup, a product which can be therapeutic, empowering, and effective in building a person’s self-esteem and morale.
In an effort to bring Juarez’s ambitions to life, the Nevada chapter of the Make A Wish Foundation contacted the California cosmetics company and inspired the experts at ColourPop to help guide Juarez in developing her own line.
On October 11th Colourpop launched Delilah X ColourPop Collection, a line that made sure to involve Juarez in every aspect of the collaboration.
Inspired by her journey with cancer, the line features names like ‘Cherish,’ ‘Warrior’ and ‘Strength.’ The collection also features some of Juarez’s favorite colors. Navy blue, gold, and versital neutrals make up the Delilah X ColourPop collection color scheme.
The moving collaboration hasn’t just affected Juarez, who finished her cancer treatments in July, though. With 20% of its sales going to the Make A Wish Foundation, the collaboration will raise money to fulfill even more cancer patients.
This collection has the potential to impact a lot of lives. Each year, over 27,000 children are diagnosed with a condition that qualifies them for wish fulfillment. While the Make A Wish Foundation tries to cover as many as possible, it can only grant about 15,000 wishes annually.
Clearly, with it benefiting a great cause, you can spoil yourself with beautiful makeup and feel good about your purchase. The Delilah X Colourpop Collection is available now through January 11, 2019.
Check out this video about Delilah’s collaboration below!
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