Fierce Boss Ladies

In The Male-Dominated Spirits Industry, This Latina Will Be A Master Blender At The Biggest Rum Distillery In The World

The liquor industry has long been considered an old boys club, with men, who overwhelmingly hold the highest distilling and blending positions, preserving secret formulas as well as a culture of machismo. But at Bacardí, the largest privately held, family-owned spirits company in the world, blender-in-training Noidys Herrera is one of a growing number of women breaking rum’s glass ceilings.

While Herrera, a chemical engineer who currently works as a chemical facilitator at Casa Bacardí in Cataño, Puerto Rico — the biggest rum distillery across the globe — will soon become the only female master blender on her team, she knows that women have long played significant roles in the spirits world. In fact, some of those players were women in her own family. Back in Cuba, where Herrera was born and raised, her mother and aunt were chemists who worked at a distillery in their small town in the center of the island. After graduating from college, Herrera found herself working in distillation and fermentation at the same liquor manufacturer that once employed her then-teenage mother.

“It’s a combination between tradition and also like a magical chemistry between rum production and the passion of my life,” Herrera, 38, tells FIERCE of her work.

Following that spirited dream, she immigrated to Miami, Florida in 2008, hoping to one day work for Bacardí, a brand that, like her, was born in “la perla de las Antillas.” Her entry into the company was a part-time job in events, but in 2010, when she saw human resources was seeking a processing engineer, she applied for the position, wooing interviewers with her proficiency and passion and landing the job. Working close to those in rum production for two years, she was selected as a possible candidate to train to become a blender in 2013 and was offered the opportunity in 2014, moving to Puerto Rico to train full time two years later.

Credit: Arrogant Watcher for BACARDÍ

“Starting in Cuba, with that passion, living in that little town surrounded by sugar canes, and then this magically happening when I came to the United States, I was really, really lucky. Of all the people who work at Bacardí, I was the one they selected to be in the training,” she said.

But the instruction, she acknowledges, is lengthy and plentiful.

“As a blender, you have to deeply understand the process of production and the process of aging. You have to spend a lot of time on the floor, learning from master blenders and senior operators,” she added.

For the past two years, Herrera has been absorbing a wealth of, often-top secret, information. From analyzing the base of aged rum and performing organoleptic analysis — tasting and smelling the bases and comparing them to the Bacardí profile — she is working to master the company’s rum-processing practice so that its consistency is maintained throughout generations. Beyond chemistry, she is also studying the history and culture of the brand, other aspects she is expected to hold dear and pass down to future blenders, as well as exploring technology that could increase the efficiency and competitiveness of the rum-making process while remaining sustainable and environmentally friendly.

Credit: Arrogant Watcher for BACARDÍ

“The most challenging, but exciting, part of being a future Bacardí master blender is trying to always ensure that I make my decisions based on Bacardí company pillars: founders, family and fearless,” Herrera, who sees her work as more of an art than a job, says. “… We are the custodians of the quality of the rum, and we protect the secret formula, preserve it and pass it to new generations.”

That power has long been held solely in the hands of men, but when Herrera graduates from her training and becomes a maestra de ron, she will be the third woman — though the only current one based in her distillery — to hold the position for Bacardí. The company, which advocates and encourages the success of women across all career levels, created a Women in Leadership initiative that Herrera partly credits for her, and other women’s, advancement.

“[Women] didn’t get here by accident. We worked hard and earned our positions. … But I want to see more of what we have here in Bacardí in the whole industry. Here, we feel empowered and supported, and I think that has helped us win the respect that we didn’t have in the past,” she said.

Credit: Arrogant Watcher for BACARDÍ

Training to become a master blender at Bacardí takes between five to seven years, a process that Herrera calls “very long but gratifying,” but when she graduates from her lessons, she’ll become the Cuban-born brand’s first Cuban maestra de ron, a feat that doesn’t go unrecognized by her.

“Bacardí and I have a similar history: leaving Cuba, coming to the United States and trying to succeed as an immigrant. I could apply to work at any other rum plant, but I decided that it must be Bacardí, because of that link that we have,” Herrera said.

Travel for the author was provided by Bacardí Rum for the purpose of writing this story.

Read: Meet The Afro-Cuban Sisters Making Cigars That Celebrate The Beautiful Shades Of Black Women

Recommend this story by clicking the share button below!

Notice any corrections needed? Please email us at

San Juan Mayor Carmen Yulín Cruz Running For Governor Of Puerto Rico In 2020


San Juan Mayor Carmen Yulín Cruz Running For Governor Of Puerto Rico In 2020

Last week, Mayor Carmen Yulín Cruz of San Juan, Puerto Rico’s capital city, announced that she is running for governor in the 2020 elections.

Cruz, who gained national attention after criticizing President Donald Trump’s slow and shoddy response to Hurricane Maria, announced her run at the Caguas Botanical Garden on Friday.

“I’ve been thinking for a long time, what’s the best way I can serve Puerto Rico … I’m going to do so by becoming the next governor,” she said.

Cruz, who was sporting a t-shirt that read “¡Sin Miedo!” — which is Spanish for “without fear” — began her address by discussing her great-grandfather, who worked as an agricultural laborer, and how the legacy of slavery still impacts Puerto Rico today.

“We have to break away from the chains that tie us down in order to have a promising future and break our cycle of poverty,” Cruz, speaking on Emancipation Day, a Puerto Rican holiday commemorating the abolition of slavery on the island on March 22, 1873, said.

In Puerto Rico, the political party system is linked to the island’s political status. Those who support statehood, like sitting Gov. Ricardo Rosselló, are part of the New Progressive Party, more commonly known by the Spanish acronym PNP. People who want Puerto Rico to remain a US territory side with the Popular Democratic Party, or PPD, the party that Cruz is running in. Finally, those who want the island’s independence from the US often support the Puerto Rican Independence Party, or PIP.

After the Category 4 hurricane ravaged the island on September 20, 2017, Cruz, not Gov. Rosselló, became the face of the island, wading through flood water to help those devastated by the storm and publicly feuding with the president. When announcing her candidacy, she reminded the crowd that Gov. Rosselló’s administration “was unable to count deaths after Hurricane Maria” and “stood by Trump when he threw paper towels at people [in Puerto Rico].”

Cruz also took the opportunity to voice her position on other pressing matters on the island, like repealing the Jones Act, which prevents foreign ships from embarking on the island and thus raises the cost of imported goods, eliminating the federal Financial Oversight and Management Board and calling for an audit of Puerto Rico’s $72 billion public debt.

“The reality is that we still live in an island that fights for food, liberty and land,” she said, referring to the PPD’s Spanish slogan “Pan, libertad y tierra.” “We’re building a new movement within the Popular Democratic Party.”

Last month, Cruz also announced that she would co-chair Sen. Bernie Sanders’ campaign for the 2020 presidential race, saying the candidate could create “a new path toward the resolution of many of the issues facing Puerto Rico,” including establishing a “new relationship” with the United States.

Read: San Juan Mayor Carmen Yulín Cruz Believes Bernie Sanders Could Create A “New Relationship” Between Puerto Rico And The US

Notice any corrections needed? Please email us at

San Juan Mayor Carmen Yulín Cruz Believes Bernie Sanders Could Create A “New Relationship” Between Puerto Rico And The US


San Juan Mayor Carmen Yulín Cruz Believes Bernie Sanders Could Create A “New Relationship” Between Puerto Rico And The US

Bernie Sanders is running for president in 2020, and he just tapped San Juan Mayor Carmen Yulín Cruz to co-chair his campaign.

The Puerto Rican leader, a vocal opponent of President Trump, told NBC News that she’s supporting the Vermont senator, who announced his second bid for head of state on Tuesday, because of their history of working together “for a path for Puerto Rico.”

“A lot of the things he’s been fighting for all his life I’ve been fighting for all my life, things like let’s not put wealth before health,” she said, noting additional shared efforts like education, the rights of people in the LGBTQ community, collective bargaining and more.

In 2018, Sanders co-sponsored, alongside fellow presidential candidate Sen. Elizabeth Warren (D-Mass.), a bill to slash Puerto Rico’s $73 billion debt. He also introduced a $146 billion recovery plan for the island, though the bill never made it out of committee.

Still, Cruz believes he is the candidate that would create “a new path toward the resolution of many of the issues facing Puerto Rico,” including establishing a “new relationship” with the United States.

“In our darkest hour, he was there for us, not because it was politically convenient but because it was the right thing to do,” she said.

The mayor, who reached national fame for criticizing Trump’s slow, shoddy and insulting response to Puerto Rico’s recovery, said this election is “personal.”

“The president came and threw paper towels at us,” Cruz said. “He continues to disregard the pain of people from Puerto Rico.”

She continued: “Right now the United States has a president in the White House who is not up to the job. He does not represent values of integrity and unity, values of inclusion.”

While US citizens, Puerto Ricans living on the island are unable to vote in the general election, though they can vote in primaries.

Cruz is one of four co-chairs to Sanders’ campaign. The others include Sen. Nina Turner (D-Ohio), US Rep. Ro Khanna (D-Calif.) and Ben & Jerry’s co-founder Ben Cohen.

Read: Puerto Rico’s Real-Life Wonder Woman Just Announced She’s Interested In Running For Governor And We Can’t Wait To See What’s Next

Recommend this story by clicking the share button below!

Notice any corrections needed? Please email us at

Leave a Reply

Your email address will not be published. Required fields are marked *