At the tail end of New York Fashion Week, which should be engulfed in the ultimate fashion inspo and nonsense drama, a bit of chaos ensued in the fashion magazine world. In the span of days four top editors ended their reign at their respective magazines. Graydon Carter resigned as editor-in-chief of Vanity Fair, Nancy Gibbs of Time magazine, Cindi Leive of Glamour, and Roberta Myers of Elle. While these announcements came as a slight shock to those who still love print magazines, some were also excited because these changes mean the magazines are headed for a much needed makeover.
One of the announcements about this magazine shake-up came with much delight.
Nina García, Colombian fashion journalist and critic, is now the new editor in chief of Elle magazine!
“I understand firsthand what the DNA is,” García told The Cut about her new job. “I am looking to amplify the DNA of the brand. It’s bold, it’s provocative, it’s inclusive, democratic, its innovative. I just want to amplify all those things we know about Elle.”
García is not new to the fashion world or print magazines by any means, however, most people might know her from her work on television.
Most people first met García as a judge on “Project Runway” in 2004.
She’s been part of the show since the very beginning and they just celebrated their 16th season. But before her work on TV, García began her long career in fashion after graduating from the Fashion Institute of Technology in 1992.
But García began her fashion career working in the PR department for Perry Ellis in the late ’80s. Her boss was Marc Jacobs.
Her career shifted gears after her work in public relations and she started covering fashion in print magazines. Her first role as a fashion journalist was in Mirabella magazine where she worked as an assistant stylist and market editor.
She then moved on to Elle where she worked as their fashion director for eight years.
When the announcement first broke about García returning to Elle after nine years of being away, Hearst Magazines Chief Content Officer Joanna Coles said that García was made for her role of EIC.
“Nina is the ultimate Elle woman — her life is incredibly full, she’s curious about everything and she’s passionate about fashion, beauty, technology, art, travel, the environment, women’s issues and the ways that they all intersect,” Coles said in an official statement. “She understands the multi-platform world and embraced it early on, becoming one of fashion’s first social media influencers with the largest following of any editor-in-chief. Nina is a force of personality, and she’ll bring her energy, her unique sensibility and style to Elle, a brand she knows so well.”
In 2008 she was named fashion director at Marie Claire, and then creative director in 2012.
One noticeable aspect when García comes to the scene — whether in print and/or TV — is her inclusiveness of diversity. As a Latina she understands that representation matters, and she clearly brought that to Marie Claire.
After nine years, García returns to Elle and we can’t wait to see the magazine under her leadership.
Congrats on the new gig!