With young Latinxs reclaiming the bruja identity, the demand for access to novenas, herbs and other specially crafted ritual tools has grown tremendously. Luckily, these Latinx-owned online botanicas have made it easy for brujas, or anyone who wants to dive deeper into the practice, to get their hands on the goods. Whether you’re looking to conjure up more cash flow or secure some extra protection from those pesky mal de ojos, these shops have the magia you need.
1. The Flowerchild Bruja
Mugwort, White sage + Lavender! Oh my! You guys tore thru this batch so I think I’m gonna make em a regular + keep em in stock💜 I’m moving slowly y’all, but orders are going out again, today🦄 Thank you to everyone for your patience in this time✨ My skin feels like I’ve been getting tattooed in the same places over and over for days⚡️#theflowerchildbruja #smudgethatshitout #smudgestick
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You know you’ve received some real tesoro when you open your delivery and see the holographic cellophane. Unmistakable and unique products are what make The Flowerchild Bruja’s shop un cielo de flores. Garden Smudge Sticks adorned with colorful flowers and loose herbs packaged in clear hearts make this online botanica a must-visit if you’re looking to manifest more love and beauty into your life.
2. Brooklyn Brujeria
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No forlorn-looking saints and pale stricken Marys here! Brookyn Brujeria offers a fresh and modern take on the classic bruja necessity of novena candles. At $10 a candle, you can enhance the vibrations and style of your space without blowing all your chavo. With intentions like Boss Bitch and F*ck Outta Here, these ain’t your abuelitas’ novenas.
3. The Hoodwitch Store
Thank you for all of your love & support to those who have been readers and customers of @thehoodwitch over the years. ♥️You know truly how hard I work and that this is my livelihood and culture. Visual art and magic ARE my life and practice. Not a peach flavored “turquoise” glitter drink. My magic is in my blood, my magic is in my ability to bring life to my visions, it is creation & destruction. Over the last 6 years, I have been so honored and lucky to be featured in some of the largest media publications internationally not limited to Instagram. This is bigger than that and the creative team for Starbucks knew that. I have personally worked on consulting large companies in their design concepts this work comes naturally to me. “So what’s the big fuss?” My personal style has become synonymous with the visual aesthetic of my brand. No, I absolutely did not “invent” the crystal balls nor acrylic nails but What I created was a space for myself along with other POC to feel represented and have visual imagery that was representative of us. The colorful candles of my local botanicas, my gold jewelry, and my long nails clutching my crystals are certainly not “new” but to see them presented in a manner that I shared visually in this space was. Katherine de Vos Devine @devosdevine is a lawyer and art historian who wrote a powerful and insightful look as to what exactly is happening with this situation and we are sharing it in our story today because more than anything she truly gives the full tea of the situation. I can strip away the crystal balls, the nail art, and delete all of my beautifully curated photos but I will always be me, I will always be my grandmother’s voices and wisdom. I will create, and I will always know my value and my worth. I trust and believe that my ancestors and my guides are looking after me. These giants may have the money to bully artists, creatives, and small business but we know the truth and absolutely must not allow it. As a small business owner, I appreciate you standing with us in this uphill journey and even if it goes nowhere, at the end of the day I can laugh to myself knowing that Starbucks made a drink inspired by HW 🔮
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If you’re in the market for an obsidian scrying mirror, unique tarot decks or nail polish for your mystic manos, then The Hoodwitch Store is your one-stop bruja shop. Be sure to also check out the Bruja Bookshop tab, where you’ll find vintage, one-of-a-kind libros to up your witchy wisdom. The shop offers some rare finds en español as well. However, make sure you stay up to date on the latest inventory. These goods sell out fast!
4. House of Intuition
If you live in LA, you’ve most likely heard of House of Intuition. With four brick and mortar stores throughout the area, plus an online shop, it’s probably a wise investment to grab one of their “Success” intention candles. Their beautifully colored novenas aren’t the only reason to check out the shop, though. Seriously, this casa is staked with everything from crystals skulls, cauldrons and wands to a line called “Hair Mystics” featuring crystal-infused hair mists. You’ll be glad your intuition led you here.
5. Lunar Magic Shop
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Lunar Magic Shop is the super affordable and super thoughtful shop with some of our favorite bruja apparel. You will for sure want to grab the “My Mom Will Hex You” tee for the little one in your life or the “I Am My Own Sacred Place” one for yourself. While you’re at it, you might as well secure the “Motherhood”and “Student” crystal kit bags. This small shop definitely has the whole family’s brujeria needs in mind.
6. Curandera Press
Right now I'm setting my hair in prep for tomorrow's @space_babes773 Night Market✨ It's gonna be a great time and I'm stepping up my game now that professional PJ season is OVER 🌷How long has it been since you felt like a Queen? Too long probs 🌷Velas available to help remedy that 💅🏼 #goodhairday #prayercandle #velas #7daycandles #veladora
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While this shop is currently taking a small hiatus, they will re-launch on August 1. This gives us time to save up for a big vela haul. We could all use some divine intervention with lazy lovers and bad hair days, right? With Curandera Press’ “No Mas Amante Perezoso” and “Good Hair Day” velas, your prayers are answered. We’re excited to see what intentions they roll out next.
7. Haus of Hoodoo
I was asked, “What would you say to people who are just starting out discovering their spiritual Self?” I said, “Don’t allow yourself to become distracted by what others are doing and how they’re doing it, where you’ll miss your own calling. No one succeeded in life by minding the business of others instead of their own.” You are the path. You’re already walking it. It is entirely up to you what you do with it. I was meant to do this work but I could have easily just chosen not to like many have. It was the choice to say “YES” to what was being presented to me, though foreign to me at the time, that put the Wheel of Fortune in motion in order for me to be where I am right now. I keep saying “YES”. I keep choosing myself and this life. Life is a series a choices and your path is built on those choices; so choose wisely. Run towards your life. Add to your life and the lives of others. Abundance begets more abundance and no one ever became nor did anything great in life with a mentality of lack. . . . #hausofhoodoo #fixedcandles #hoodoo #rootwork #magic #witch #witchcraft #sorcery #manifest #abundance #create #neworleans #girlboss #bossbabe
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In this Haus, it’s all about folk magic, which can be felt deeply just by looking at the gorgeous, conjure fixed candles that have made this shop a bruja favorite. However, take note that these candles sell out ridiculously fast. So set a reminder for Saturdays at 6 p.m., when the restock happens. We’re here by declaring that the new witching hour.
8. Moon Mother Apothecary
☀️🌹🌊 Tomorrow!! Get some of this very limited edition Summer Solstice Rosewater at our Sacred Vibes Apothecary workshop, “Harness the Energy of the Summer Solstice: Herbs and Flower Essences” from 4-7pm at The Youth Farm, 600 Kingston Ave in Brooklyn! FREE & open to the public. No registration required 🍃 • • #sacredvibesapprentices #rosewater #summersolstice
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If you’re una bruja verde, then Moon Mother Apothecary is the herbal oasis of your dreams. Stocked with herbs, tinctures and salves, this botanica puts the magic in Mama Earth’s medicine. Take the “La Luna” tincture, intended for use during ceremonies and rituals, or the “Goodnight Kiss’ tea blend, which is powered by a Sagittarius moon and is also described as being “wrapped in a grandmother’s hug.” We’ll take two of those, please.
9. Mujeres De La Luna
For all the brujas that like to use a more elevated type of herb for some mota magic, we have Mujeres De La Luna. This “botanica for the far-out babe” has you covered on everything, from crystals and rolling papers to smudge sticks and vintage books. The crystal pipes might be our favorite item, though, especially the corazon-shaped, rose quartz pipe. You will surely call in some serious self-love with this piece!