A Queer Latina Wrote Twitter’s #HereWeAre Campaign Poem That Everyone’s Talking About

credit: Twitter / @ava

With the help of a queer Latina poet, Twitter introduced #HereWeAre, a campaign showing how the platform will “stand with women around the world to make their voices heard and their presence known,” at Sunday night’s Academy Awards.

“I heard a woman becomes herself the first time she speaks without permission,” Denice Frohman, reciting the first line of her original poem, says in a commercial for the new campaign, which made its TV debut during ABC’s Oscars telecast.

The ad, the first one that Twitter has run during the Oscars and its biggest advertising spot buy, uses the hashtag that CMO Leslie Berland started in January to discuss the dearth of women speakers at the Consumer Electronics Show (CES) last year. Through the campaign, Twitter is expressing their dedication to bringing women “front and center, today and every day.”

The 60-second spot includes the Puerto Rican-Jewish poet reciting the piece as black-and-white images of women, including filmmakers Ava DuVernay and Julie Dash, actress-writer-director Issa Rae and documentary filmmaker and activist Jennifer Brea, flash by.

While people are praising Frohman’s poem, several are not as convinced by Twitter. Though many have thanked the social networking service for amplifying women’s voices, they would like for the platform to better protect its female users, who often face trolls, doxxing and threats for daring to share their opinions and experiences online.


Others, particularly actress Amber Tamblyn, would have liked to have seen Frohman receive more credit for her poem in the commercial.

Frohman attended the 90th Academy Awards in Los Angeles as Twitter’s guest. Read her poem below.

Read: Rita Moreno Rocks The Dress She Wore During Her Historic 1962 Academy Awards Win At Last Night’s Oscars

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