With the help of a queer Latina poet, Twitter introduced #HereWeAre, a campaign showing how the platform will “stand with women around the world to make their voices heard and their presence known,” at Sunday night’s Academy Awards.
“I heard a woman becomes herself the first time she speaks without permission,” Denice Frohman, reciting the first line of her original poem, says in a commercial for the new campaign, which made its TV debut during ABC’s Oscars telecast.
— Twitter (@Twitter) March 4, 2018
The ad, the first one that Twitter has run during the Oscars and its biggest advertising spot buy, uses the hashtag that CMO Leslie Berland started in January to discuss the dearth of women speakers at the Consumer Electronics Show (CES) last year. Through the campaign, Twitter is expressing their dedication to bringing women “front and center, today and every day.”
The 60-second spot includes the Puerto Rican-Jewish poet reciting the piece as black-and-white images of women, including filmmakers Ava DuVernay and Julie Dash, actress-writer-director Issa Rae and documentary filmmaker and activist Jennifer Brea, flash by.
While people are praising Frohman’s poem, several are not as convinced by Twitter. Though many have thanked the social networking service for amplifying women’s voices, they would like for the platform to better protect its female users, who often face trolls, doxxing and threats for daring to share their opinions and experiences online.
This #HereWeAre Twitter commercial just gave me chills. That was stunning.
Now. Twitter, we shall await your continued work to make this platform safer for women who look like those in that commercial.
— Awesomely Luvvie (@Luvvie) March 5, 2018
— MJG ⛳️ (@MJGWrites) March 5, 2018
Others, particularly actress Amber Tamblyn, would have liked to have seen Frohman receive more credit for her poem in the commercial.
This was a great commercial but I cannot stress enough how important it is that you include the name of the poet who wrote the work in the actual commercial itself. Wish you had creatively chosen to do that. Here, I’ll do it for you: Go, @denicefrohman ! https://t.co/W4Hvth28Uo
— Amber Tamblyn (@ambertamblyn) March 5, 2018
Frohman attended the 90th Academy Awards in Los Angeles as Twitter’s guest. Read her poem below.