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This Boricua Is Bringing An Indie Bookstore To Her Neighborhood Of 1.4 Million

Nöelle Santos is a woman on a mission: giving her borough a bookstore. The Bronx, where Santos resides, has ten colleges, 1.4 million people and, currently, zero bookstores. Santos told mitú that this was just unacceptable so she is doing something about it.

Nöelle Santos, 30, wants to give her neighborhood a unique and accessible bookstore.


According to the website, The Lit. Bar will be more than just a bookstore. The dream project of Santos, who has a bachelor’s in business management and accounting and master’s in human resources management from Lehman College, will be a bookstore, wine bar and community center.

“I saw this petition going around online in October 2014 and it said that the Barnes & Noble in Co-Op City in Bay Plaza was in jeopardy of being closed; that the landlord didn’t want to extend the lease because they wanted a more affluent tenant, someone who could pay more rent,” Santos told mitú.

The looming, and eventual, threat of the Bronx losing their only bookstore launched Santos into action.

“I was inspired to do something about it. It was unacceptable to me that there are 1.4 million people in The Bronx and 10 colleges and we only had one bookstore. I decided right then and there that I was going to do something about it; that I was going to open my own bookstore and make it more accessible because I drive but that’s not the case for most people in my borough,” Santos told mitú. “It was really hard to get all the way to Co-Op City. There’s no train that goes over there; that goes all the way to the northeast. Also, it’s a corporate chain store so it never reflected our local people and the demographic that we have here, so I figured that I could do something really special for The Bronx by bringing a second bookstore and it just so happens that now I’m going to be the only one.”

Santos understands the importance of literacy in getting any education.

“First, I need to give people in The Bronx access to books. Just at its core, books and reading and literacy are the foundations for any type of learning so my people need access to books first and foremost. Secondly, specifically where I’m from in the south Bronx, we’ve seen a wave of gentrification and we’ve seen a more affluent demographic move into the borough and gentrification is a thing,” Santos mentioned to mitú about the need for a neighborhood bookstore where neighbors can meet and talk about tense issues.

But she also hopes that the bookstore becomes a place of community.

“I don’t want to see the borough become ‘The Tale Of Two Cities’ where you have the rich on one side and the poor on the other. I want to make a home for people to actually connect and communicate about these issues and become real neighbors and I can’t think of a better way to do that than through wine and books,” Santos expressed about her hopes of bringing community together through books.

The Boricua bookstore owner is also dedicated to making sure her store reflects her community.


“My inventory is going to be general interest but we’re going to specialize in women’s and local interest, whatever that may be at that time,” Santos said adding that, “about 60 percent of my population speaks Spanish. I don’t speak Spanish myself but I’m going to make sure that I have somebody on staff at all times that speaks Spanish and I’m also going to look into the statistics and I’m going to also address other languages other than Spanish.”

Santos also encourages others to start their own bookstores if they live in underserved neighborhoods because independent bookstores are doing just fine.


“We are thriving and don’t be afraid because you see Borders closing and Barnes & Noble closing down. Independent bookstore sales and statistics are nothing like Barnes & Noble,” Santos stated to mitú. “They abandoned local communities and became corporations and they are feeling the affects of that because the only way they can compete with Amazon is on price and you know who’s going to win there.”

If you’d like to donate to Santos’ crowdfunding efforts, you can click here.


READ: An Afro-Dominican Mom Made A Bilingual Book So Children And Parents Can Discuss Race And Color

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Netflix Is Turning Gabriel García Márquez’s Classic ‘One Hundred Years of Solitude’ Into A Series

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Netflix Is Turning Gabriel García Márquez’s Classic ‘One Hundred Years of Solitude’ Into A Series

Fans of magical realism rejoice. On Wednesday, Netflix announced it acquired the rights to Gabriel García Márquez’s “One Hundred Years of Solitude” and will be turning the literary masterpiece into a Spanish-language series.

This is the first time the 1967 novel, considered “one of the most significant works of the 20th Century,” will be adapted for screen. For years, the author, who died in 2014, refused to sell the film rights, believing the story could not be done justice through a two-hour project, according to Deadline.

Rodrigo Garcia and Gonzalo García Barcha, García Márquez’s sons, who are serving as executive producers on the show, believe a series is an appropriate approach to the book.

“For decades, our father was reluctant to sell the film rights to Cien Años de Soledad. He believed that it could not be made under the time constraints of a feature film, or that producing it in a language other than Spanish would not do it justice,” Rodrigo Garcia told BuzzFeed News, adding that the “current golden age of series,” with “the level of talented writing and directing, the cinematic quality of content,” changed the family’s mind.

“The time could not be better to bring an adaptation to the extraordinary global viewership that Netflix provides,” he continued.

The series will be filmed in Colombia.

“One Hundred Years of Solitude” tells the story of the multi-generational Buendia family, whose patriarch Jose Arcadio Buendia founded Macondo, a fictional town in the South American country.

The book has sold more than 50 million copies and has been translated into 46 languages.

In a statement, Francisco Ramos, Netflix’s vice president of Spanish-language content, said, “We know our members around the world love watching Spanish-language films and series and we feel this will be a perfect match of project and our platform.”

He’s right. Since announcing the adaptation, fans of the magical realism novel have been celebrating the news.

There’s no word yet on when the series will debut and who will star in it.

Read: This Film About Alexandria Ocasio-Cortez Is At The Center Of The Most Expensive Sundance Documentary Deal Of All Time

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Latina Reads: Puerto Rican Author Lilliam Rivera Discusses Upcoming YA Latinx Feminist Novel

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Latina Reads: Puerto Rican Author Lilliam Rivera Discusses Upcoming YA Latinx Feminist Novel

Lilliam Rivera has written two novels featuring strong Latinx female characters including her latest Dealing in Dreams. The Puerto Rican YA author released The Education of Margot Sanchez in 2017, a romantic coming of age story set in South Bronx that explored family dysfunction and the importance of being true to yourself. Born in Manhattan and raised in the Bronx, Rivera penned the ode to her hometown after relocating to Los Angeles. The book was nominated for the 2017 Best Fiction for Young Adult Fiction by the Young Adult Library Services Association and Rivera has also been awarded fellowships from PEN Center USA, A Room Of Her Own Foundation, and received a grant from the Elizabeth George Foundation and the Speculative Literature Foundation.

In Dealing in Dreams, Rivera takes readers on the kind of fantasy adventure she imagines her teenage self would’ve wanted to read. The feminist dystopic novel is clearly influenced by Latinx culture following the adventures of sixteen-year-old Nalah and her all-girl crew Las Mal Criadas and her dreams of escaping Mega City to the exclusive Mega Towers. Read on to learn about the strong Latinx women in the book, why she chose to portray toxic femininity, and how immigration came into play. The book will be out March 5 and she’ll be talking at bookstores throughout the U.S.

The story focuses on an all-girl crew, can you tell me more about Las Mal Criadas and how you developed these characters?

Nalah is the sixteen-year-old leader of Las Mal Criadas, an all-girl crew who patrol the streets of Mega City. They are notoriously fierce but Nalah is wary of the violent life. She believes the way off the streets is securing a home in the exclusive Mega Towers where her leader Déesse lives. She’ll do anything to reach that goal. I wrote a draft of Dealing In Dreams six years ago and Nalah came to me first. I had just given birth to my second daughter and there were people, mostly women, who remarked how my dream of being a published author would have to be placed on hold. Rage can be a great incentive for generating art. I refuse to be pigeonholed. I wrote this draft while taking care of a newborn and I put it away for six years, workshopping a chapter here and there, until a year ago when I returned to the manuscript and still felt its relevance.

Can you describe Mega City and the Mega Towers and their significance in the story?

@lilliamr / Instagram

I based the concept of the Mega Towers on the housing projects I grew up in the South Bronx. The Twin Park West Housing Projects is a U-shaped structure connected by three buildings. With the Bronx slowly being gentrified I could just imagine how these buildings will soon be so desirable for those in power. In Dealing In Dreams, the towers are the only structure that survived the Big Shake, a man-made disaster caused by drilling. The Mega Towers is where the elite live and it’s where Nalah believes she can secure a home for her crew if she plays by this society’s rules. There are a couple of hints that Mega City is the Bronx but only a person from there would discover those Easter eggs.

The book is being described as a feminist Latinx dystopia and The Outsiders meets Mad Max so suffice it to say it’s a fierce book, how would you describe it to someone who is unfamiliar with the genre? 

I would describe Dealing In Dreams as a young adult book about a girl who grew up in a violent world and must decide if that path is truly her only salvation to a better life.

There is a very clear Latinx influence in the city and characters, why was that important to you?

@lilliamr / Instagram

I grew up reading so many science fiction and fantasy novels (Ray Bradbury, George Orwell…) and didn’t see any of my people in them. Where were the Puerto Rican girls from the Bronx crushing monsters? The same holds true of current films. I love Star Wars and have watched it hundreds of times but how amazing is it that my kids get to see Oscar Isaac being a part of the Star Wars canon? The future I envision in my novels is very brown and very black, just like my upbringing. I want to write Latinx characters that are flawed and heroic, who fall in love and discover their voice.

This is your second time writing a teenage Latinx protagonist, why is it important to you to tell these stories through the lens of a Latina?

These are the type of stories I craved for when I was young, desperately trying to connect with protagonists in novels. I think there’s more than enough room in bookstores and libraries for different Latina stories.

You take toxic masculinity and flip it to women instead, what was your intent in doing this?

There’s this great image of activist Angela Peoples taken during the Women’s March. Angela holds up a sign that reads “Don’t Forget: White Women Voted for Trump.” I thought of that image when I was rewriting the novel. I also kept thinking of how our own people will gladly throw us under the bus in order to secure a place beside someone in power. Sometimes our own family are quick to lead us to destruction. I wanted to explore those two realities in Dealing In Dreams.

What are some of the main concepts you wanted to tackle when you wrote this book and why?

I was thinking of books I’ve read that inspired me as a young person such as Anthony Burgess A Clockwork Orange and S.E. Hinton’s The Outsiders. I was drawn to their violence and also to the idea of formed families. I wanted to explore this idea of blood family versus the family you create but I wanted to come from the point of view of a Latina.

The idea of finding a better home is a concept that’s all too real for many Latinx in the US, was it a conscious decision to have Nalah’s journey mirror the immigrant experience in a sense?

@lilliamr / Instagram

The quest for home is so rooted in my family’s history. My parents left Puerto Rico to find a better home in New York. Each decision they made, however hard, was made with the intention of providing us with the tools to succeed. Almost everyone who wants to enter the United States come with that hope. There’s an amazing painting by the artist Judithe Hernández titled “La Muerte De Los Inocentes” and it is of a child who clutches a ribbon that states: “We come but to dream.” I feel that painting really captures Nalah’s journey and the journey of so many who come to the U.S. searching for a better life.

There’s a lot of action in this book, what was it like writing those scenes featuring all women?

I had the best time writing those scenes! I think it’s so rare to see young women owning their strength on the page and not being afraid to use it. I love that my characters are unapologetic about it. I also didn’t want to give the reader a chance to rest, to think of putting the book down, so I tried to inject as much action as I could.

What do you want readers to take away from Dealing in Dreams?

I want readers to be transported to a place that looks at times familiar and completely new. I want Nalah, Truck, Nena and the rest of Las Mal Criadas to leave an imprint on the readers long after they read the last page.

Read: YA Writer Tehlor Kay Mejia’s Debut Fantasy Book is a Feminist Story of Forbidden Love and Oppression

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