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This Former Corporate Employee Founded Her Own Company To Empower Latinas

Marines Duarte is no stranger to the corporate grind. When she was in her twenties, Duarte was the publisher for Harper’s Bazaar, Cosmopolitan, and Good Housekeeping for the U.S. Latino market. After 7 years in that gig (and 3 years as a sales director for Terra Network), Duarte decided to leave corporate America behind and make it out on her own with her social and digital media company En Tus Zapatos. Her company is all about helping women find that balance between work, social life, and family life.

Marines Duarte is the founder of En Tus Zapatos “a multi-media platform for today’s modern woman.”


“We give easy and practical advice to help us carry out the greatest challenge we have – to be women,” reads the En Tus Zapatos About Us page. “What does that mean in our society today? It means being a mom, wife, professional, friend, and feeling beautiful on the outside and inside.”

As a mother of four with an impressive résumé, Duarte knows the complexities of being a modern woman.


A lot of making it all work, as she told Forbes, is about time management.

“I wish I could give you a magic formula but to tell you the truth, 80 percent of it is instincts and, of course, experience,” Duarte told Forbes. “The key is having your priorities and goals well set, sometimes we can get excited and carried away in the moment but that’s when you need to take a step back and think: if it affects my top priorities I will automatically spend less time on it.”

Duarte admits that since she was a young girl she knew that she wanted to empower women for her career.


“Another one of my passions was to work, to have a dream job,” Duarte said in a podcast. “At that time it was to be a CEO, to work in the corporate world and then my priorities changed and I wanted to create my own business. So all of that combined made me really realize that the dream job and that was actually empowering women. Just by realizing that women can do so much, that we have so many qualities, that women are needed in the world, the workforce, at home, with families. I also realized that now, that women work more outside in the workforce and we are changing the world but society is not changing at the same speed. Women are entering the workforce but men are not entering the kitchen.”

Part of how Duarte is empowering women is by talking and educating society about domestic violence.


En Tus Zapatos has an entire section of the website dedicated to speaking for and with Princesas Guerreras “Warrior Princesses” who are overcoming and battling physical, mental, psychological, and workplace abuse. The movement is not just an empowerment movement to give women the tools to fight back. Duarte started Warrior Princesses to bring attention and raise awareness of the statistics of abuse women face on a daily basis.

Duarte stands firm by her decision to start Princesas Guerreras.


“I needed Princesas Guerreras to be a two-way communication channel,” Duarte told Forbes. “[I needed it] to build a community and to keep growing without limits and [ultimately] to be managed and owned by the people since social media is our own media.”

¡Bien dicho, Marines!

Golden Globes Awards 2017 / GIPHY

(H/T: Forbes)


READ: This Is How This Mexican Mom From Oaxaca Is Running Successful Mole And Michelada Businesses

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Meet Michelle Poler, The Venezolana Inspiring Women To Face Their Fears

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Meet Michelle Poler, The Venezolana Inspiring Women To Face Their Fears

According to Michelle Poler’s checklist, her life was close to perfect. After graduating high school in Caracas, Venezuela, she moved to Savannah, Georgia to study advertising. While there, she said “I do” to her then-boyfriend. Once she received her bachelor’s degree, she relocated with her husband to Miami, where she swiftly landed an ideal industry gig. But as she fulfilled each life goal, many of them feats for immigrant women of color in the US, she didn’t feel as gratified as she’d been told she would her whole life.

In fact, Poler, who had always lived life according to the safe and secure to-do list society created for her, didn’t start feeling happy until she ditched the rule book entirely and started uncomfortably facing her biggest trepidations through Hello Fears.

A social movement, Hello Fears empowers people to step outside of their comfort zone, engaging in activities that make them a little uneasy, so that they’re able to tap into their full potential. The project, started in 2015 when Poler was a graduate student at New York’s School of Visual Arts, uses storytelling and media content to help people embrace fear and realize the joyous life they fantasize about.

“The core of this project is to inspire people to tackle daily fears,” Poler, 30, told FIERCE. “We discovered that courage is contagious, so by me sharing my story and other people’s stories, others reading are more willing to face their own fears.”

But before the Brooklyn-based entrepreneur started encouraging her more than 30 thousand followers to be courageous, she had to confront her own terrors. While earning her master’s degree in branding, she had a class assignment that required her to do something, anything, for 100 days. The self-described scaredy cat used the opportunity to help her confront the anxieties that were limiting her from success and pleasure. From there, “100 Days Without Fear” was born.

For the next 100 days, Poler tackled a new fear each day. Starting small, the New York transplant, who at the time was scared to ride the subway alone or be out late at night, found herself conquering those apprehensions. She also ate foods that freaked her out. She experienced the torture of a Brazilian wax. She faced rejection passing out flyers on city street corners. And she dined at a bar alone.

“I started getting confidence as I was facing my fears,” she said. “Achieving those small things and gaining that confidence helped me move to more complicated fears.”

Soon, Poler was tackling horrors that few brave individuals would even dare to think about, from holding a tarantula, to skydiving, to posing nude in front of an arts class. Once she completed the physical tasks she thought she was never capable of doing, she moved on to a bigger feat: facing the fears that were getting in the way of her leading her most fulfilled life. That meant quitting her secure but unsatisfying job in advertising and confronting problems in her familial relationships.

“One of my biggest fears was losing my parents, but I wasn’t going to kill them for this purpose,” Poler jokes. “So I decided to write a letter, a very honest letter as if they were dead, telling them all the things I love and appreciate about them and also things I would like to change in our relationship so we can enjoy life together on this planet.”

The experience was emotional, both for her and the now thousands of followers she had as her project went viral. But the tough and tearful conversation, which Poler shared in a video, were worth it. When it was time for her to face her 100th fear, speaking publicly about her experience at a TEDx Talk, her Panama-based parents were in the crowd, being more present and expressive, just as she had asked of them in her letter.

With her class assignment complete, and now jobless because of it, Poler was inspired to turn her personal journey into a business and movement, one that could inspire others to lead their best lives just as she was starting to. Through Hello Fears, the Latina now helps thousands of people take the first step of welcoming the things that make them uneasy and provides them with the tools to conquer those trepidations. She does this primarily through storytelling, from original, empowering Instagram content, a digital course, a blog where people share their own fear-defeating stories and through keynote speaking engagements. Poler averages about 70 conferences a year, bringing her powerful message of triumph to teenage girls as well as big corporations like Google, Facebook, Netflix and Microsoft.

“Fear is so universal. Everyone can relate. I speak to people of all ages, backgrounds and genders, and all relate to fear and courage,” she said, noting that most of her talks are for girls and women.

In speaking with tens of thousands of people around the country, she has found the thing most people are afraid of is failing the people they love. Unhappy wives don’t leave toxic marriages because they’re worried about how divorce might impact their children. Talented artists don’t pursue their passions because they’re scared of disappointing their parents. Partners with academic dreams don’t apply for graduate school because they fear losing income could put their relationship in turmoil.

“The fear of failing others, that’s the thing people take into account the most before taking a risk. But when we think like that and stop taking risks because of our fears of failing others, we start failing ourselves,” she said.

According to Poler, there are two types of fears that keep people from realizing their dreams: personal and culture. The former, which also includes not wanting to fail loved ones, is avoiding hurting your ego. Rejection is painful, and trying and failing is a bitter death to the soul, so we protect ourselves from that hurt by refusing to face the fear. Similarly, cultural fears, the worry of what society might think of you for behaving outside of the status quo, also keeps people in unhappy situations.

But Poler says when we remain in our comfort zone, we risk never evolving into the people we have the potential of being. For her, we grow when we challenge ourselves and we accomplish our goals the quickest when we look fear straight in the eye. She would know. Before embarking on her “100 Days Without Fear” class project, she was tasked to write a ten-year plan for her life. A year later, by braving her fears, she made all the ambitions she thought were slightly unfeasible to complete even in a decade happen in 365 days, from being paid to speak publicly, to starting her own company to building a brand with her husband. Now, just four years later, she started a relationships podcast with her husband, is writing her first book and had her story picked up for a series on Fox.

“If you have any goal in mind, if you face your fears, the probability is you will get to your goal faster and you actually get there at all,” she said.

For those hoping to conquer their fears but are unsure where to start, Poler suggests making a list of the rewards that facing their fear could bring them, from tiny outcomes to possibilities that might at first seem unrealistic. “Ask yourself, what’s the best that can happen? Fill your mind with rewards and positive thoughts that take you back to the reason you wanted to do this in the first place,” she said. She also proposes keeping an accountability partner, someone who will remind you of what you stand to gain by overcoming your terrors and will inspire you when you feel like giving up.

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Yesterday I had the honor to speak to a group of 500 certified Emergency Nurses. And I thought: fearless! The things they see everyday ???? I could not be able to handle it. They have to deal with loss, tragedy, blood and pain (emotional and physical) day after day ???? . What can I teach them? I thought ???? . For some people it takes courage and intention to be at least 10% “selfish” and take care of themselves, for once. These people spend their lives caring for others, so much, that they forget to find the time for themselves. So THAT was my mission yesterday: to challenge them to do something for themselves and not feel guilty about it. . Same goes for entrepreneurs and their work. So many hours working to make it, saving all of our money and investing it back into the business. But, what about us? . When was the last time you got yourself a massage at a spa? Or took a night off to do something by yourself that you LOVE to do? Or splurged at a restaurant that you’ve always wanted to go? Or bought tickets to see a show or a concert? . It is OK to do these things once in a while. Spoil yourself, you deserve it. You worked for it. #noguilt . When we take care of ourselves we feel happy, we bring our best selves to the world and then we will be able to help others, because happiness is contagious ♥️???????? #selfcarefirst #courageis #hellofears #mentalhealth #behappy

A post shared by Hello Fears (@hellofears) on

For Poler, facing her fears not only allowed her to live the joyous life that degrees, a career and marriage couldn’t do alone but it also showed her, for the first time, how mighty she is.

“One thing I learned is that I’m way stronger than I thought. I perceived myself as a fragile person who was going to break at any point and needed someone to rescue me. I’m way stronger than that. Maybe not physically — I should probably go to the gym for that — but mentally I’m way stronger than I thought. I can handle myself. I can survive on my own, if I wanted to,” she said.

Read: Venezolana Verónica Sanchis Bencomo Started Foto Féminas To Promote Women Photographers In Latin America And The Caribbean

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Here’s The Best Exercise For Your Body Type Based On Your Zodiac Sign

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Here’s The Best Exercise For Your Body Type Based On Your Zodiac Sign

Getting into shape is about as easy as resisting a free box of Krispy Kreme donuts. Yeah, it’s really, really, hard. And, it’s even harder when you feel like there’s no right sport out there for you.

Chances are, you just need to find the right kind of workout: one that’ll get your heart pumping, the sweat pouring, and leave you looking forward to next time! We’ve consulted your zodiac, and it turns out that there are still some unconventional exercises out there for you to try.

Read on to find out what you’ll be doing, next!

Aries (March 21 – April 19)

Instagram: @nicolas.torres.z

If you’re an Aries, you need to do something that will really set your inner flame alight. You thrive on competition and adventure. As far as you’re concerned, when it comes to exercise, if there’s no thrill in it, why bother with it in the first place?

Instagram: @geovannikihonbjj

Contact sports, like martial arts, are great for someone like you – from karate, to taekwondo, to boxing and mixed martial arts, you’ve got plenty of options to choose from. With your fire-y attitude, Aries, you’ll be fighting like Jackie Chan in no time.

Taurus (April 20 – May 20)

Instagram: @frazpoz

Taurus, you’re known for your stamina, and endurance. Some might call it bull-headedness, but once you’ve committed to something, you’ve got the dedication to see it through. Being an earth sign, you’re at your peak when you exercise outside.

Instagram: @kelshizel

Have you ever thought about playing Quidditch? Yes, it’s the same sport from Harry Potter. Quidditch for muggles is like a mix of football, dodgeball, and tag, all played on the one field, while the players keep a broom between their legs. It’s high time you gave it a try, Taurus, and embraced your inner witch.

Gemini (May 21 – June 20)

Instagram: @sunjournal

Your idea of exercise involves moving your mouth, Gemini. For you, exercise works best when you can socialise with everyone around you. Of course, it’s even more motivating when you can wrangle a buddy into coming with you, so you can work up a sweat together.

Instagram: @m.pritchard.mono

That is why wife-carrying is perfect exercise for you, Gemini. It’s not complicated; it’s a sport that is exactly what it says on the tin. And, let’s face it, half of the battle is mental, with this one. It’s about being able to support your other half when you compete together. Gemini, with your gift of the gab, you’ll be in the perfect position to give your partner in crime that bolster they need to cross the finish line.

Cancer (June 21 – July 22)

Instagram: @spiritualrenegade

Cancer, we know that you like to get in touch with your feelings, no matter what you do. And, your exercise routine is no exception. For you, exercise is really about experiencing the endorphin high that a good workout brings.

Instagram: @archbuzzer

Let’s face it, Cancer, the best way for you to burn those calories is to get hot and sweaty with another gorgeous soul in bed. A solid bonk ticks all the boxes for you. Exercise? Tick. Intimacy? Tick. Bragging rights over your newfound sex life? That’s a bonus.

Leo (July 23 – August 22)

Instagram: @starlight_ballroomdance

Exercise for a Leo isn’t just about getting fit – it’s about the performance of it all. You’re confident, courageous, and you like showing that off. You’re all about being at the centre of attention, and that doesn’t change when you exercise. 

Instagram: @dance_kangoo_jumps

Dancing fits you and your style, Leo. The more energetic, the better. For you, this could be as simple as bounding around the house, shaking it all out. Or, getting some structure into your routine and taking classes. The point is, you’ve got the energy and vivaciousness needed for showing off some serious moves.

Virgo (August 23 – September 22)

Instagram: @gizlibahcelerimiz

Virgo, you’re one organised soul. Exercise, for you, is about making sure it fits into your routine. If you were really honest, you don’t mind doing the same thing, day in, day out – as long as it gives you the results you’re looking for. After all, you’re a perfectionist at heart.

Instagram: @blackmenwithgardens

As an earth sign, you’re pretty comfortable gardening. And, don’t get us wrong, we’re not just talking about just pulling out weeds. Hauling big plants, and shovelling mountains of dirt really gets you breaking a sweat! It also gets a routine going, since you’ll have to give your green babies attention every day. And, you’ll be seeing visible results in no time – both in your body, and in your rejuvenated garden.

Libra (September 23 – October 22)

Instagram: @zestylife.ca

As the sign of the scales, you excel at balancing activities, Libra. You’ve got a sense of poise that some people can only dream of. You’re not too fussed over the competitive aspect to some sports, so you’re usually happy just working up a sweat.

Instagram: @extreme__mtb

Libra, mountain biking is your style. More often than not, you’ll stay on the bike when other people would fall off. And, as an air sign, you’ll thrive on the fresh mountain air when you go biking.

Scorpio (October 23 – November 21)

Instagram: @moinyoungor.k

Scorpio, your ideal exercise routine incorporates some intensity. You like to get in touch with your competitive side when you’re getting sweaty. But, let’s face it, you’re really in your element when you embrace your more seductive side.

Instagram: @angelina.polerina

Pole dancing incorporates everything you’re looking for in a workout, Scorpio. While most pole dancers make the art look easy, it’s anything but. You’ll start doing pole dancing for sexiness of it all, but stay to prove yourself in the championships.

Sagittarius (November 23 – December 21)

Instagram: @wearevertigobelfast

Cheerful and optimistic are two words that best describe you, Sagittarius. And, part of maintaining that upbeat outlook is having a workout that makes you happy. Since you’re a free spirit with a lot of energy, you need an exercise routine that reflects that.

Instagram: @craigiehighpe

The perfect way to work up a sweat for a Sagittarius is to go trampolining. Let’s face it, it’s hard to not feel happy after bounding your way through an exercise session.

Capricorn (December 22 – January 20)

Instagram: @beingabiker

As an earth sign, Capricorn, you thrive on competitiveness in your exercise routine. You’ve got the ability to endure, so for your workouts, you need something to make you break a sweat, and then continue to break a sweat. Your determination to succeed means that you’ll never let a hard session get the best of you.

Instagram: @rollerballthailand

Have you ever tried zorbing, Capricorn? Some would describe it as an extreme sport – after all, it involves getting inside a gigantic plastic ball, and rolling your way to the finish line. It takes considerable strength to control where you want to go, and we know that you’ll be up for the challenge.

Aquarius (January 21 – February 18)

Instagram: @theminionfit

Aquarius, being the intellectual you are, you thrive most when your exercise routine engages both your body, and your brain. Your love of technology definitely influences your workouts. Variety is what keeps you engaged when you exercise – routines can kill your enthusiasm for getting fit. 

Instagram: @life_of_fee

The internet is your best friend when it comes to putting together an exercise program for you, Aquarius. We know that one day you’ll be scouring an app to get in touch with your inner yogi, and the next you’ll be firing up Youtube for a solid HIIT session.

Pisces (February 19 – March 20)

Instagram: @aquajogclub

For Pisces, you need a workout that meshes with your sensitive personality. Since you’re drawn to taking care of the people around you, it means that you need to let off some steam more regularly than most. You benefit from the stress-relief exercise can give you when you’ve had a good session. 

Instagram: @runnersar

Being the sign of the fish, anything involving water is good exercise for a Pisces. Have you ever tried aquajogging? It says it all in the title – and it’s even popular enough to have its own world championships every year. Maybe we’ll see you there, one day!

So have you discovered a new way to tackle your exercise routine? Or, had you already found your own unconventional exercise to incorporate into your routine? Let us know on Facebook by clicking the icon at the top of the page!

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