Up Next is a FIERCE series highlighting rising Latina and Latin American women artists you might not know about but definitely should.
If you’ve been waiting for the return of Latin pop bands, let me introduce you to Rombai.
Originally formed in 2013, the vivacious cumbia group, known for bringing Gen-Z fun and flair to the classic genre, went through a series of changes in members before breaking out again last year. After an international social media contest to find two new members, Uruguayan band leader Fer Vazquez is now accompanied by Bolivian Megumy “Megu” Bowles and Colombian Valeriana “Vale” Emiliani, and the three have been cooking up poppy bops that blend the ritmos and sabor of their homelands.
“We believe we are totally different from what is in the market,” Megu told FIERCE. “I think we are all very open-minded to new sounds and are not afraid to experiment,” Vale added.
The band’s first single “Me Voy,” a candied, mid-tempo song about leaving a toxic relationship, proves that Megu’s sensual vox and Vale’s honey-sweet hooks are the perfect mix for Fer’s own charming vocals. The hit already has more than 63 million views on YouTube, and international fans, many attending Rombai’s introductory Latin American tour last year, are hungry for more.