With young Latinxs reclaiming the bruja identity, the demand for access to novenas, herbs and other specially crafted ritual tools has grown tremendously. Luckily, these Latinx-owned online botanicas have made it easy for brujas, or anyone who wants to dive deeper into the practice, to get their hands on the goods. Whether you’re looking to conjure up more cash flow or secure some extra protection from those pesky mal de ojos, these shops have the magia you need.

1. The Flowerchild Bruja

View this post on Instagram

Mugwort, White sage + Lavender! Oh my! You guys tore thru this batch so I think I’m gonna make em a regular + keep em in stock💜 I’m moving slowly y’all, but orders are going out again, today🦄 Thank you to everyone for your patience in this time✨ My skin feels like I’ve been getting tattooed in the same places over and over for days⚡️#theflowerchildbruja #smudgethatshitout #smudgestick

A post shared by 🧿☥ayl☼r ☾órd❁vᴀ🧿 (@theflowerchildbruja) on Apr 19, 2018 at 11:47am PDT

You know you’ve received some real tesoro when you open your delivery and see the holographic cellophane. Unmistakable and unique products are what make The Flowerchild Bruja’s shop un cielo de flores. Garden Smudge Sticks adorned with colorful flowers and loose herbs packaged in clear hearts make this online botanica a must-visit if you’re looking to manifest more love and beauty into your life.

2. Brooklyn Brujeria

View this post on Instagram

🕯Meme Girls🕯 •• Prayer Candles for Today's Modern Bruja⚡️💅🏾🔮✨ Made with intention by #brooklynbrujeria founder, @chiquitabrujita

A post shared by Brooklyn Brujeria (@brooklynbrujeria) on Nov 16, 2017 at 7:28pm PST

No forlorn-looking saints and pale stricken Marys here! Brookyn Brujeria offers a fresh and modern take on the classic bruja necessity of novena candles. At $10 a candle, you can enhance the vibrations and style of your space without blowing all your chavo. With intentions like Boss Bitch and F*ck Outta Here, these ain’t your abuelitas’ novenas.

3. The Hoodwitch Store

View this post on Instagram

Thank you for all of your love & support to those who have been readers and customers of @thehoodwitch over the years. ♥️You know truly how hard I work and that this is my livelihood and culture. Visual art and magic ARE my life and practice. Not a peach flavored “turquoise” glitter drink. My magic is in my blood, my magic is in my ability to bring life to my visions, it is creation & destruction. Over the last 6 years, I have been so honored and lucky to be featured in some of the largest media publications internationally not limited to Instagram. This is bigger than that and the creative team for Starbucks knew that. I have personally worked on consulting large companies in their design concepts this work comes naturally to me. “So what’s the big fuss?” My personal style has become synonymous with the visual aesthetic of my brand. No, I absolutely did not “invent” the crystal balls nor acrylic nails but What I created was a space for myself along with other POC to feel represented and have visual imagery that was representative of us. The colorful candles of my local botanicas, my gold jewelry, and my long nails clutching my crystals are certainly not “new” but to see them presented in a manner that I shared visually in this space was. Katherine de Vos Devine @devosdevine is a lawyer and art historian who wrote a powerful and insightful look as to what exactly is happening with this situation and we are sharing it in our story today because more than anything she truly gives the full tea of the situation. I can strip away the crystal balls, the nail art, and delete all of my beautifully curated photos but I will always be me, I will always be my grandmother’s voices and wisdom. I will create, and I will always know my value and my worth. I trust and believe that my ancestors and my guides are looking after me. These giants may have the money to bully artists, creatives, and small business but we know the truth and absolutely must not allow it. As a small business owner, I appreciate you standing with us in this uphill journey and even if it goes nowhere, at the end of the day I can laugh to myself knowing that Starbucks made a drink inspired by HW 🔮

A post shared by The Hoodwitch® (@thehoodwitch) on Mar 23, 2018 at 7:57am PDT

If you’re in the market for an obsidian scrying mirror, unique tarot decks or nail polish for your mystic manos, then The Hoodwitch Store is your one-stop bruja shop. Be sure to also check out the Bruja Bookshop tab, where you’ll find vintage, one-of-a-kind libros to up your witchy wisdom. The shop offers some rare finds en español as well. However, make sure you stay up to date on the latest inventory. These goods sell out fast!

4. House of Intuition

View this post on Instagram

How can we work together to further raise the collective consciousness? 🧠🌏 We want to contribute to a more peaceful future 💚💛🧡 . . Photo by @krizelldreamsof #houseofintuition #yourintuitionledyouhere #collectiveconsciousness

A post shared by House of Intuition (@houseofintuition) on Apr 23, 2018 at 6:33pm PDT

If you live in LA, you’ve most likely heard of House of Intuition. With four brick and mortar stores throughout the area, plus an online shop, it’s probably a wise investment to grab one of their “Success” intention candles. Their beautifully colored novenas aren’t the only reason to check out the shop, though. Seriously, this casa is staked with everything from crystals skulls, cauldrons and wands to a line called “Hair Mystics” featuring crystal-infused hair mists. You’ll be glad your intuition led you here.  

5. Lunar Magic Shop

View this post on Instagram

My Mom Will Hex You children's Tshirts! ☠️☠️☠️ we al have to protect our babies some how!

A post shared by Lunar Magic 🌛 (@lunarmagicshop) on Aug 29, 2017 at 10:01am PDT

Lunar Magic Shop is the super affordable and super thoughtful shop with some of our favorite bruja apparel. You will for sure want to grab the “My Mom Will Hex You” tee for the little one in your life or the “I Am My Own Sacred Place” one for yourself. While you’re at it, you might as well secure the “Motherhood”and “Student” crystal kit bags. This small shop definitely has the whole family’s brujeria needs in mind.

6. Curandera Press

View this post on Instagram

Right now I'm setting my hair in prep for tomorrow's @space_babes773 Night Market✨ It's gonna be a great time and I'm stepping up my game now that professional PJ season is OVER 🌷How long has it been since you felt like a Queen? Too long probs 🌷Velas available to help remedy that 💅🏼 #goodhairday #prayercandle #velas #7daycandles #veladora

A post shared by Curandera Press (@curanderapress) on Apr 12, 2018 at 7:53am PDT

While this shop is currently taking a small hiatus, they will re-launch on August 1. This gives us time to save up for a big vela haul. We could all use some divine intervention with lazy lovers and bad hair days, right? With Curandera Press’ “No Mas Amante Perezoso” and “Good Hair Day” velas, your prayers are answered. We’re excited to see what intentions they roll out next.

Read: In These Trying Times, Boricua Bruja Emilia Ortiz Provides A Digital Space For Healing

Recommend this story by clicking the share button below!

Notice any corrections needed? Please email us at corrections@wearemitu.com

Hi, hello, thank you for taking a moment to take a seat at my Ted Talk!

I’d like to take the time we have together today to talk about the wonder that is Publix.

As many of you fortunate enough to live in the Southeast know, Publix is a Florida-based grocery store with all of the class.

They’re a place known for their remarkable customer service and clean aisles. At Publix, shopping is literally a pleasure.

That’s right folks, this is a place of impeccable cleanliness and organization.

At Publix, no corner is left unswept and no aisle left without the item you needed.

And their subs have been bringing people to tears circa 1930.

If you haven’t had an Italian sub from Publix what what WHAT are you doing?

Guys! This place is so good that schools literally send students there for field trips.

At Publix there’s so much to learn.

And their employees actually love working there!

First day working at publix! pic.twitter.com/U5Nu0G1R4Z

— ArienRainbow's_Fatality (@fatality_s) March 19, 2019

And it’s probably because of their amazing benefits and vacation set up.

Recently a wave of Publix enthusiasts went viral for their devotion to the store’s key lime pie.

An article by Buzzfeed boasted about the desserts greatness. And they were right.null

But KEY to the Publix experience has been the grocery chain’s dedication to Latino satisfaction.

They literally have a STORE that focuses on Latinos called Sabor.

View this post on Instagram

New vest #publixsabor#nowisgreen#ilikeit ????

A post shared by Jessy ???? (@jessica_sainz) on Sep 4, 2015 at 4:20am PDT

The Southeastern-based store has run a line of Publix Sabor stores for years geared toward Florida’s Cuban, Puerto Rican, and other Latino shoppers. Recently they started to expand its offerings in heavily populated Latino populations with a Publix store called Sabor.

This place is the diggs guys! And they have all kinds of amazing foods to offer.

Like their commitment to the Cubano.

View this post on Instagram

????????????#winning #publixcuban #yesss

A post shared by @mizz_r3dd (@___ismok3___) on Nov 16, 2013 at 6:53pm PST

Which for real will NEVER be good as your mother’s, but will always for real do everything to be top notch.

And their Tres Leches cake which is qualiT

And this is a fact that FOR REAL any Latino in the Southeast knows to be true.

Tres leche cake from Publix >>>>

— tingaling ✨ (@Pettywap__) January 3, 2019

No but for real.

RIP that tres leche cake from publix I just fuckeddddd up.

— ashley andujar (@andujara) August 8, 2014

It’s a taste like no other.

And beyond Tres Leche you can count on Publix to STAY stocked on your mama’s favorites.

View this post on Instagram

This is how you stock plantains. #PublixSabor #Miami

A post shared by Kate E. Britt (@queenharvest) on Apr 14, 2014 at 5:34pm PDT

Literally feels like home at the Publix in Little Havana guys.

U know ur in Little Havana when this is @Publix ☕️???? Pretty awesome!!! #publixsabor #croquetasconcafe pic.twitter.com/cyN0qF0Z9j

— Berger ???? (@TonyCBerger) September 4, 2016

And they for real have the hookup.

Yes they do.

Only in Miami where you get Publix that sells only Spanish food #Publix sabor latino pic.twitter.com/GhGX3S9C

— R.Valentin (@becaluv) February 2, 2012

Now go forth into the world my people and enjoy your limp meals at Whole Foods and Safeway!

Read: Alexandria Ocasio-Cortez Calls The Lack Of Black And Latinx Diversity At NYC’s Specialized Schools An “Injustice”

Notice any corrections needed? Please email us at corrections@wearemitu.com