No Pos Wow

12 Millennial Latina Entrepreneurs You’ll Want To Support

Latinos are 55 million strong in the U.S., and as we continue to grow, we are also making our mark in the business world. This is especially true for Latina women, who are among the fastest-growing demographic of entrepreneurs. With culturally relevant fashion and beauty lines, millennial women of color are following the trend.

Here, 12 young Latinas who have started their own brands, do it for the cultura and prove we have a lot of talent, creativity and smarts to offer.

1. Tanya Menendez, CMO and Co-Founder of Maker’s Row

(Courtesy of Tanya Menendez)

In 2012, Tanya Menendez, a 30-year-old Nicaraguan-Salvadoran badass, co-founded online marketplace Maker’s Row.

The company connects U.S. manufacturers with more than 11,000 product-based businesses.

makersrow / Instagram

“My [career] highlight was the first time I met a woman that started a multi-million dollar business employing other women in a factory in New Jersey because of my work at Maker’s Row,” she told Fierce. “It really hit home that we were creating jobs and helping democratize entrepreneurship.” That’s not all. The millennial has a new venture: Snowball, a guide for financial decisions that is currently in the beta stage and open for sign-ups.

2. Lora Arrellano, Co-Founder and CEO of Melt Cosmetics

(via Instagram)

Lora Arrellano’s rise is what Latinx dreams are made of. She’s a michelada-drinking, Frida Kahlo-loving Latina who is no stranger to using her social media following of more than 1 million to grow her business and gain the attention of superstars like Rihanna.

She went from working at Nordstrom, to becoming Riri’s makeup artist, to establishing one of the most popular makeup brands, Melt Cosmetics.

meltcosmetics / Instagram

The first line of her highly pigmented, ultra-matte shades of lipstick sold out immediately in 2012, and it has since expanded to include eyeshadow palettes and lipliners. This year, Arellano, 30, and her co-founder Dana Bomar also premiered their digital reality series, Lipstick Empire.

3. Emerald Pellot, Founder of GRL TRBL

(Photo Credit: Elizabeth Fisher)

Afro-Dominican-Puerto Rican Emerald Pellot is an illustrator, writer and intersectional feminist. The 28-year-old is also the woman behind GRL TRBL, a line of pins and prints she started in 2017 as a direct response to the Trump administration.

From an Afro-Latina Sleeping Beauty-inspired pin that reads “Stay Woke” to her “Latinx Pride and Power” print, Pellot offers so many goodies.

grl_trbl / Instagram

“When I started, I didn’t imagine a response as enthusiastic or that this project would endure for so long. Resilience will always be the highlight of my career,” she told us. “Whatever it is, clearly outline where you want to end up, then plan the steps to get there. Don’t be inflexible, and don’t be too hard on yourself.”

4. Rachel Gomez, Founder of Viva La Bonita

(Courtesy of Rachel Gomez)

Latinx ‘gramers have probably come across one of Rachel Gomez’s super-popular designs from her hit shop Viva la Bonita, including clothing with a signature red rose and “Bonita” emblazoned on it.

The 30-year-old Mexican-American founded the company about four years ago and regularly releases new items.

@vivalabonita / Instagram

“I want to continue building this platform that will represent all Latinas and continue to show the value of the Latina Market,” she told us. “Nothing worth having comes easy, and our Latina community is so worth it. When times get tough, remember that all of these successful women and/or Latinos in business were just like you. We all have a Chapter 1 in our book of life. Your story is your story and it will unfold at your timing.”

5. Kayla Robinson, Founder and CEO of Green Box Shop

(via Instagram)

Afro-dominicana Kayla Robinson became a familiar figure in social justice apparel after Frank Ocean wore her shirt that reads “Why be racist, sexist, homophobic or transphobic when you can just be quiet?” Her brand, Green Box Shop, is 100 percent trade-free and also sells “Bigot Tears” water bottles and “Deport Racists” tees. “To me, fashion is a valid way to express your opinions and desire for social change. I feel as though we can really make a difference with the things we put our money into,” she told Teen Vogue.

6. Kim Bjanes, Founder of Brown Badass Bonita

(via Instagram)

Kim Bjanes is a writer and artist, and you’ll find her words adorning tees that promote pride in la raza over at her shop, Brown Badass Bonita.

The 26-year-old Mexican-Salvadoran is an entrepreneur and graduate student who also advocates for immigrant rights and fights bigotry through her designs.

brownbadassbonita/ Instagram

“I aim to use my brand as a source of empowerment and a movement for the Latinx community, particularly for those who identify as mujeres. I want our Latinx community to each experience their own revolution. I will do everything in my power to make this happen,” she told us. Bjanes advises fellow Latinxs to “remind yourself you are a guerrera fighting for your dreams and the life you deserve.”

7. Patty Delgado, Founder and CEO of Hija De Tu Madre

(Courtesy of Patty Delgado)

Patty Delgado’s famous “Virgencita” sequin denim jacket is a big seller at her shop, Hija De Tu Madre, being both a bold fashion statement and a shout-out to her cultura. The 26-year-old graphic designer started the line in 2016 with inclusivity in mind, offering various sizes of the signature jackets and motherland necklaces. “Use what you already have to create something. You don’t need a ton of money to start a dream,” the mexicana tells us. “Use the tools and community around you to help you grow.”

8. Adassa Ramirez, Founder of MicMas REMiX

(Courtesy of Adassa Ramirez)

Made with all natural ingredients, MicMas REMiX is a hair care line founded by 38-year-old Puerto Rican Adassa Ramirez that celebrates Afro-Latinidad. As written on her website, “Our goal is to inspire pride in all hair because there is no such thing as ‘pelo malo/bad hair.’

Your texture does not determine whether it is good or bad.”

boriquachicks / Instagram

Beyond her hair products, Ramirez also sells accessories promoting Black Latina pride, including an “Afro-Latina Magic” tee and an “All Hair Is Good Hair” tote. Her career goal is to expand to Puerto Rico and establish a natural hair salon where she could sell her products.

9. Julie Sariñana, Fashion Blogger and Creative Director of Sincerely Jules

(via Instagram)

Los Angeles-based mexicana Julie Sariñana started blogging in 2009 and with her popularity came an idea for an eponymous clothing line, Sincerely Jules. Through it, she mixes her high-fashion style with casual LA flair. “My blog’s motto is to Dream, Believe, Achieve. I firmly believe that we should always dream big, believe in each of our dreams and aim to achieve them!” she told Teen Vogue.

10. Joan de Jesus, Founder of Babe Comets

(Courtesy of Joan de Jesus)

Joan de Jesus, a 27-year-old Brooklyn, New York native, uses her artistic abilities to create fly earrings through her brand Babe Comets.

The Dominican-Salvadoran mujer is hoping to expand the business to other accessories, but for now you can purchase her lightweight, colorful pom pom earrings.

babecomets / Instagram

She considers her community the greatest part of the business. “The community of badass babes that support the brand, highlighted in a series I’m developing called ‘Babe Luv’. Community is everything. You don’t need medio millón. Start with a handful of people who support you and your brand and grow from there. Be nice! it goes a long way,” she told us.

11. Julissa Prado, Founder of Rizos Curls

(via Instagram)

Stemming from her own struggles with her curly hair, Julissa Prado developed Rizos Curls, one of the first Afro-Mexican hairlines. After two years of trial and error, she came up with a formula that’s completely natural. “I’m brown and I got a brown ass family, and we have very diverse hair, from wavy to kinky. I made this product for anyone with curly hair,” she told us.

12. Sofia Luz Eckrich, CEO and Co-Founder of Teysha

(Courtesy of Sofia Luz Eckrich)

Sofia Luz Eckrich, 28, combined her love for her Mexican roots with her international know-how to co-found Teysha, a shoe company that showcases styles made by Latin American artisans.

Her career highlight so far is “growing to a place where 70+ family members are positively impacted by Teysha’s production in Guatemala.”

shelbimakesart / Instagram

Her advice for women aspiring to follow her lead: Take it “paso a paso and never ever stop going.”

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The Spanish ‘Star-Spangled Banner’ Is Being Shared To Honor Hispanic Workers Fighting COVID-19

No Pos Wow

The Spanish ‘Star-Spangled Banner’ Is Being Shared To Honor Hispanic Workers Fighting COVID-19

There’s no denying that the world looks a lot different now than it did in 1947. And while the list of all of the positive changes that the decades stretching between now and then have done for the world and minorities, a recent campaign is also highlighting the ways in which our current president could take some notes on certain values the United States held dear during this time. Particularly ones that had been pressed for by one of our former presidents.

As part of Franklin D. Roosevelt’s “Good Neighbor Policy” effort, he worked to promote positive and healthy relations between the United States in Latin American countries.

At the time Rooseveltaimed to ensure that the North, Central and South American countries avoided breaking under the influence of Axis countries during World War II. As part of this campaign, Roosevelt comissioned a Spanish and a Portuguese version of the U.S. national anthem. According to Time Magazine he also “recruited Hollywood to participate in this Good Neighbor Policy; Walt Disney went on goodwill tour of South America, hoping to find a new market for his films, and ended up producing two movies inspired by the trip: Saludos Amigos (1942) and The Three Caballeros (1944). The Brazilian star Carmen Miranda also got a boost, and her role in The Gang’s All Here made her even more famous in the U.S. And alongside these cross-cultural exchanges, the U.S. government decided it needed an anthem that could reach Spanish speakers.”

According to NPR, Clotilde Arias, wrote wrote the translation at the end of World War II, was born in the small Peruvian city, Iquitos in 1901 and moved to New York City to become a composer when she was 22-years-old. Her version of the anthem is now part of an exhibit at the Smithsonian Institution in Washington, D.C.

Now in an effort to support Latino communities affected by the coronavirus, the non-profit We Are All Human Foundation’s Hispanic Star campaign commissioned the a remake of the song.

Hoping to raise awareness of its Hispanic Recovery Plan and efforts to help to connect Hispanic small businesses and workers with resources during the pandemic, the campaign brought the old recording from obscurity.

For the song, the 2019 winner of the singing competition La Voz,  Jeidimar Rijos, performed “El Pendón Estrellado.” Or, “The Star-Spangled Banner.” 

The song has already received quite a bit of comments and support on Youtube.

Hang in there, fam. We can only get through this together.

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These Online Botanicas Will Satisfy The Bruja In You

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These Online Botanicas Will Satisfy The Bruja In You

With young Latinxs reclaiming the bruja identity, the demand for access to novenas, herbs and other specially crafted ritual tools has grown tremendously. Luckily, these Latinx-owned online botanicas have made it easy for brujas, or anyone who wants to dive deeper into the practice, to get their hands on the goods. Whether you’re looking to conjure up more cash flow or secure some extra protection from those pesky mal de ojos, these shops have the magia you need.

1. The Flowerchild Bruja

You know you’ve received some real tesoro when you open your delivery and see the holographic cellophane. Unmistakable and unique products are what make The Flowerchild Bruja’s shop un cielo de flores. Garden Smudge Sticks adorned with colorful flowers and loose herbs packaged in clear hearts make this online botanica a must-visit if you’re looking to manifest more love and beauty into your life.

2. Brooklyn Brujeria

No forlorn-looking saints and pale stricken Marys here! Brookyn Brujeria offers a fresh and modern take on the classic bruja necessity of novena candles. At $10 a candle, you can enhance the vibrations and style of your space without blowing all your chavo. With intentions like Boss Bitch and F*ck Outta Here, these ain’t your abuelitas’ novenas.

3. The Hoodwitch Store

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Thank you for all of your love & support to those who have been readers and customers of @thehoodwitch over the years. ♥️You know truly how hard I work and that this is my livelihood and culture. Visual art and magic ARE my life and practice. Not a peach flavored “turquoise” glitter drink. My magic is in my blood, my magic is in my ability to bring life to my visions, it is creation & destruction. Over the last 6 years, I have been so honored and lucky to be featured in some of the largest media publications internationally not limited to Instagram. This is bigger than that and the creative team for Starbucks knew that. I have personally worked on consulting large companies in their design concepts this work comes naturally to me. “So what’s the big fuss?” My personal style has become synonymous with the visual aesthetic of my brand. No, I absolutely did not “invent” the crystal balls nor acrylic nails but What I created was a space for myself along with other POC to feel represented and have visual imagery that was representative of us. The colorful candles of my local botanicas, my gold jewelry, and my long nails clutching my crystals are certainly not “new” but to see them presented in a manner that I shared visually in this space was. Katherine de Vos Devine @devosdevine is a lawyer and art historian who wrote a powerful and insightful look as to what exactly is happening with this situation and we are sharing it in our story today because more than anything she truly gives the full tea of the situation. I can strip away the crystal balls, the nail art, and delete all of my beautifully curated photos but I will always be me, I will always be my grandmother’s voices and wisdom. I will create, and I will always know my value and my worth. I trust and believe that my ancestors and my guides are looking after me. These giants may have the money to bully artists, creatives, and small business but we know the truth and absolutely must not allow it. As a small business owner, I appreciate you standing with us in this uphill journey and even if it goes nowhere, at the end of the day I can laugh to myself knowing that Starbucks made a drink inspired by HW 🔮

A post shared by The Hoodwitch® (@thehoodwitch) on

If you’re in the market for an obsidian scrying mirror, unique tarot decks or nail polish for your mystic manos, then The Hoodwitch Store is your one-stop bruja shop. Be sure to also check out the Bruja Bookshop tab, where you’ll find vintage, one-of-a-kind libros to up your witchy wisdom. The shop offers some rare finds en español as well. However, make sure you stay up to date on the latest inventory. These goods sell out fast!

4. House of Intuition

If you live in LA, you’ve most likely heard of House of Intuition. With four brick and mortar stores throughout the area, plus an online shop, it’s probably a wise investment to grab one of their “Success” intention candles. Their beautifully colored novenas aren’t the only reason to check out the shop, though. Seriously, this casa is staked with everything from crystals skulls, cauldrons and wands to a line called “Hair Mystics” featuring crystal-infused hair mists. You’ll be glad your intuition led you here.  

5. Lunar Magic Shop

Lunar Magic Shop is the super affordable and super thoughtful shop with some of our favorite bruja apparel. You will for sure want to grab the “My Mom Will Hex You” tee for the little one in your life or the “I Am My Own Sacred Place” one for yourself. While you’re at it, you might as well secure the “Motherhood”and “Student” crystal kit bags. This small shop definitely has the whole family’s brujeria needs in mind.

6. Curandera Press

While this shop is currently taking a small hiatus, they will re-launch on August 1. This gives us time to save up for a big vela haul. We could all use some divine intervention with lazy lovers and bad hair days, right? With Curandera Press’ “No Mas Amante Perezoso” and “Good Hair Day” velas, your prayers are answered. We’re excited to see what intentions they roll out next.

Read: In These Trying Times, Boricua Bruja Emilia Ortiz Provides A Digital Space For Healing

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