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This Racist Ad By Dove Is The Most Uncomfortable Thing You’re Gonna See Today

Dove is issuing apologies to women everywhere after a distasteful ad didn’t bode so well with the internet.

The ad, which was quickly taken down from Dove’s Facebook page over the weekend, includes a three second GIF of a black woman stripping off her shirt to reveal a white woman underneath. It’s an ad packed with all sorts of outdated tropes of racism. Backlash over this video has driven Dove to send out a series of apologies. Still, online critics aren’t buying it.

Dove’s original ad features a black woman taking off her clothes to reveal a white woman.

The ad features a GIF that features three woman slipping out of their shirts to reveal another on loop. The sequences skips from a black woman to a white woman, to a brown one. But, by the time the last woman appears, viewers are already hit with an offensive first impression. Most people found that the ad reminded them of commercials that touted the notion that people of color had dirty skin that needed to be washed. What’s more, its first transition image seems to imply that women of color, particularly black women, are inferior to white women or should free themselves of their darker complexion.

Some on Twitter are pointing out how the commercial mirrors old school soap advertisements.

You know, the ones. We’re talking about ads issued by N. K. Fairbank Company that suggested black children were dirty. And we’re talking about even more recent ones. Like the one that came out of Nivea’s just this year for their “White Is Purity” campaign. No, seriously. Nivea did a white is purity campaign. This latest ad by Dove so unforgivable we have no idea if we should laugh or cry. Do we laugh because someone was idiotic enough to think of it? Or, do we cry because people can’t seem to learn from the past? Do they even have an emoji for this feeling??

Either way everyone seems to just want answers.

Twitter seems to be in a state of shock over it. The consensus is a desire for an answer on how this ad possibly made its way through the final stages of ad review. Some are even wondering if Dove even actually conducts a final ad review.

Dove’s response? Read below:

On Saturday, Dove issued apologies on Facebook and Twitter writing: “Dove is committed to representing the beauty of diversity. In an image we posted this week, we missed the mark in thoughtfully representing women of color and we deeply regret the offense that it has caused.”

Even celebs are putting in their two cents and wanting to know what the H happened.

As of this morning, Dove’s Twitter apology has amassed over 3,000 replies. In short, users still want to know how Dove could make such a mistake. Especially when considering the fact that Dove brags about its understanding that “Beauty is not defined by shape, size or color” as stated right on its homepage.

If there’s one thing we hope Dove takes away from this, it’s that they’re on notice for a diversity review.

Credit: Glee / Fox

Seriously, this is the type of mistake that occurs when a company falls short on both range and inclusivity. Whether Dove wants to make room for higher-ups of color or scratch and restart again is up to them. But one thing is for sure: whatever they choose they’ll have to hit the ground running because clearly the internet will not be standing for another similar awkward moment.


Read: 8 Racist Habits Latinx Seriously Need To Drop

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When This Man At Walmart Told A Latina To Leave The US, She Told Him “This Is My Country, Too”

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When This Man At Walmart Told A Latina To Leave The US, She Told Him “This Is My Country, Too”

Another day, another Latina’s shopping experience ending in Donald Trump-inspired xenophobia.

On Friday, while Dulce Nereyda, her daughter and mother were looking for baby shower gifts at an Arizona Walmart, they were interrupted by a bearded white man who didn’t like that she and her mom were speaking to each other in Spanish.

The Mexican-American woman, who didn’t get the entire encounter on camera, shared what she was able to record from the frightening verbal assault on Facebook.

“This ⬇️ man starts yelling, ‘I can’t wait until Trump does away with you all!’ I was like, ‘Excuse me.’ He yelled ‘Leave, just leave. YOU DON’T BELONG HERE!’ All because I was speaking Spanish to my mom,” she wrote of the unnamed man.

Dulce was stunned by the sudden display of racism and was unsure what to do. After seeing her daughter’s face, she felt like she couldn’t remain quiet, pulling out her phone to record the man harassing her and reminding him that she, too, belonged in the country.

So it really F*** happened ????????!!! As my Beautiful mommi, JORDAN, and I are shopping for Beto Ramos baby shower tomorrow at Walmart on Huntington. This ⬇️ man starts yelling " I can't wait until Trump does away with you all!" I was like excuse me. He yelled "Leave just leave YOU DON'T BELONG HERE!" All because I was speaking Spanish to my mom. I was so caught off guard that I didn't even know what to do. I always thought what would I ever do if that happened to me or my mom and it did. I felt scared at first and then I saw the look on my baby girls face ????????????. So if you know me I couldn't just leave it like that. I WANT TO EXPOSE THIS MAN FOR THE RACIST HE IS! And I assured my little Queen that this is her home and WE DO BELONG HERE????????????????!!!

Posted by Dulce Nereyda on Friday, March 15, 2019

“So do you want to tell me to get out again? Because this is my country, too,” she said as the camera faced the man.

While the man initially ignored her, it didn’t take long for him to continue with his bigoted, pro-Trump rant, saying, “I wish you guys would leave, and I can’t wait till we build the wall.”  

Making no indication that she had any intentions on leaving her country, Dulce once more asserted that she is American and that English is not the official language of the United States.

She says she posted the encounter on Facebook to both expose the man for the “racist he is” and also send an important message to her daughter.

“I assured my little queen that this is her home and we do belong,” she said.

Read: Study: While Whites Are Responsible For Most Air Pollution, Latinxs And Blacks Are The Most Negatively Impacted

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Six Students Killed In São Paulo School Shooting Soon After President’s New Decree Loosens Gun Restrictions

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Six Students Killed In São Paulo School Shooting Soon After President’s New Decree Loosens Gun Restrictions

At least six students and two employees were killed after two gunmen entered a school in São Paulo, Brazil on Wednesday. The gunmen– who are said to be former students at the school– killed themselves after the attack, according to police.

Police say that the shooters arrived at the school during a lunch break.

While the motives behind the shooting remain unclear, police say that the alleged gunmen were between the age of 20 to 25 and had opened fire on their former school during a lunch break. The two men are said to have shot an education coordinator and a supervisor before raging their attack on students who were out in the schoolyard. Soon after, the shooters went on to the school’s linguistic center.

According to reports, at least 17 other people were injured, including the gunmen’s first victim, a man who was working at a car wash in front of the school.

Brazil contains some of the highest murder rates in the world, but school shootings in the country have always been rare.

Unlike the United States, where school shootings have become commonplace in the news cycle (4 have already been reported in 2019 so far) the last major shooting in Brazil was in 2011. At the time, 12 children were at a Rio de Janeiro school.

Brazil’s newly-elected president, Jair Bolsonaro, recently signed a decree that makes buying guns easier in the country.

Sao Paulo Gov. Joao Doria has issued three days of mourning for the city.

In an itnerview with reporters, Doria said “I went to the place and was shocked by what I saw, our solidarity to all.”

Doria also told authorities that families will be offered financial assistance for medical and psychological help as well as funerals.

Brazilians and Latinos on Twitter have been quick to send their support and condolences to the country.

And many have been quick to express fears in a potential rise of gun shootings across the globe.

The shooting occurred almost a year since the shootings terrorized Parkland, Florida last year.

Last year, on February 14, a shooter at Parkland, Florida school Stoneman Douglas High School, killed seventeen students and staff members and injured seventeen others.

The victims of the attack soon arrested the attention of the country with a large campaign that advocated for tighter gun control legislation.

They made appearances on Ellen Degeneres and major news outlets, held a debate with the NRA and led a march on Washington.

Even J.K. Rowling was moved by Fuentes and the conviction that helped her to finish her speech.

@jk_rowling is this real? Oh my god I love you, thank you for believing me.3,5804:55 AM – Mar 25, 2018Twitter Ads info and privacy346 people are talking about this

Rowling’s tweet was, for many, validation of a spreading comparison on social platforms of the Parkland survivors to Dumbledore’s Army from the Harry Potter books. Think about it, these kids are bright, proving themselves to be fearless while under threat and also ready to fight for and save an entire country.


Read: Emma González Opened Up To Ellen DeGeneres About Why She Chose To Call Out B.S. To ‘Get The Job Done Properly’

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