Running This

‘Despacito’ Was Written By A Latina Who Thinks Women Should Have Sex Anyway They Like It

Just months ago, “Despacito” climbed to the top of YouTube’s most-viewed songs with little signs of slowing down. Now, two months later the summer hit has shattered another YouTube record — it now holds the title of first YouTube video to hit 4 billion views. Ever. The Spanish-language pop hit has popular faces: Luis Fonsi, Daddy Yankee, even Justin Bieber. Still, there’s a hero behind the music’s beat putting proof to the saying “behind every successful man is a woman.”

In an interview with The Huffington Post, the behind the scenes star of “Despacito,” Panamanian-born Erika Ender, talked about creating music that respects women and being a record breaking Latina artist.

Erika Ender is the co-artist behind YouTube’s most watched video of all time.

Well before “Despacito” hit shelves and became a song loved by everyone and their mother, Erika Ender worked alongside Fonsi to flesh out the song’s beat and lyrics back in 2015. Ender had collaborated with Fonsi throughout the span of her 25 year career on popular songs like “Tentacion.” This time though, Ender and Fonsi’s latest hit has brought a different kind of success. One for all women to be proud of.

When “Despacito” hit the No.1 Billboard spot, Ender broke a record for women as well.

The song’s spot on Billboard 100 catapulted Ender to an entirely new success as a female artist. Overnight she became the first female Spanish-language songwriter to reach the No. 1 spot. In her interview with The HuffPost Ender said that as a woman, “I’m so happy because we are like 20 men to 1 woman in the entertainment industry… The fact that you can ― with hard work, with values, with talent ― get to that top 100 is amazing and it’s a responsibility.”

Ender put her all into ensuring the message of “Despacito” would remind men to respect women.

Misogyny and machismo are still very real problems in the music industry and there’s a long running history of them occurring in even the most popular of hits. Sexism and the objectification of women is alive and rampant in songs like “Cherry Pie,” “Hotline Bling” and “Blurred Lines.” For Ender, it was important to her from the get-go to create a song that would respect women. “I told him, ‘This has to be sensual but let’s do it in a classy way, “Ender said. “So that women have their spot as the human art that we are.’”

Yes, the lyrics are very sexual, but Ender was very intentional about making sure the messaging wasn’t one sided and only in favor of men.

Ender’s effort to create a song that wouldn’t demean women with its lyrics came through in the song’s message to pursue a woman with the respect of going at her pace — despacito — or in English, slowly. While the lyrics of  “Despacito” are about sex and sensuality, Ender ensures that they aren’t about making either of the two taboo. Rather, she says the song is meant to convey the pleasure of sex should be about both participants and ensuring both receive what they want form sex. “We live in this rush all the time with technology and everything, sex goes really fast too,” Ender says. “You have to treat women the way they want to be treated and I would like to be loved ‘despacito’ as a woman.”

For Ender, this song is “Not about the genre, it’s about the message.”

From her point of view, Ender and Fonso have created a song about seduction that encourages respecting women. “It’s not about the genre, it’s about the message,” she says in her interview. “We have a responsibility as artists and as composers because we are impacting the new generation. Whatever we write and whatever we sing is building up a new generation, it’s making the soundtrack of everyone else’s life.”

H/T: The Woman Behind “Despacito” Breaks Down The Message In Its Lyrics

Keep the Latina power motivation strong! Share the Ender’s success with your friends!

Notice any corrections needed? Please email us at

The Spanish ‘Star-Spangled Banner’ Is Being Shared To Honor Hispanic Workers Fighting COVID-19

No Pos Wow

The Spanish ‘Star-Spangled Banner’ Is Being Shared To Honor Hispanic Workers Fighting COVID-19

There’s no denying that the world looks a lot different now than it did in 1947. And while the list of all of the positive changes that the decades stretching between now and then have done for the world and minorities, a recent campaign is also highlighting the ways in which our current president could take some notes on certain values the United States held dear during this time. Particularly ones that had been pressed for by one of our former presidents.

As part of Franklin D. Roosevelt’s “Good Neighbor Policy” effort, he worked to promote positive and healthy relations between the United States in Latin American countries.

At the time Rooseveltaimed to ensure that the North, Central and South American countries avoided breaking under the influence of Axis countries during World War II. As part of this campaign, Roosevelt comissioned a Spanish and a Portuguese version of the U.S. national anthem. According to Time Magazine he also “recruited Hollywood to participate in this Good Neighbor Policy; Walt Disney went on goodwill tour of South America, hoping to find a new market for his films, and ended up producing two movies inspired by the trip: Saludos Amigos (1942) and The Three Caballeros (1944). The Brazilian star Carmen Miranda also got a boost, and her role in The Gang’s All Here made her even more famous in the U.S. And alongside these cross-cultural exchanges, the U.S. government decided it needed an anthem that could reach Spanish speakers.”

According to NPR, Clotilde Arias, wrote wrote the translation at the end of World War II, was born in the small Peruvian city, Iquitos in 1901 and moved to New York City to become a composer when she was 22-years-old. Her version of the anthem is now part of an exhibit at the Smithsonian Institution in Washington, D.C.

Now in an effort to support Latino communities affected by the coronavirus, the non-profit We Are All Human Foundation’s Hispanic Star campaign commissioned the a remake of the song.

Hoping to raise awareness of its Hispanic Recovery Plan and efforts to help to connect Hispanic small businesses and workers with resources during the pandemic, the campaign brought the old recording from obscurity.

For the song, the 2019 winner of the singing competition La Voz,  Jeidimar Rijos, performed “El Pendón Estrellado.” Or, “The Star-Spangled Banner.” 

The song has already received quite a bit of comments and support on Youtube.

Hang in there, fam. We can only get through this together.

Notice any corrections needed? Please email us at

These Online Botanicas Will Satisfy The Bruja In You


These Online Botanicas Will Satisfy The Bruja In You

With young Latinxs reclaiming the bruja identity, the demand for access to novenas, herbs and other specially crafted ritual tools has grown tremendously. Luckily, these Latinx-owned online botanicas have made it easy for brujas, or anyone who wants to dive deeper into the practice, to get their hands on the goods. Whether you’re looking to conjure up more cash flow or secure some extra protection from those pesky mal de ojos, these shops have the magia you need.

1. The Flowerchild Bruja

You know you’ve received some real tesoro when you open your delivery and see the holographic cellophane. Unmistakable and unique products are what make The Flowerchild Bruja’s shop un cielo de flores. Garden Smudge Sticks adorned with colorful flowers and loose herbs packaged in clear hearts make this online botanica a must-visit if you’re looking to manifest more love and beauty into your life.

2. Brooklyn Brujeria

No forlorn-looking saints and pale stricken Marys here! Brookyn Brujeria offers a fresh and modern take on the classic bruja necessity of novena candles. At $10 a candle, you can enhance the vibrations and style of your space without blowing all your chavo. With intentions like Boss Bitch and F*ck Outta Here, these ain’t your abuelitas’ novenas.

3. The Hoodwitch Store

View this post on Instagram

Thank you for all of your love & support to those who have been readers and customers of @thehoodwitch over the years. ♥️You know truly how hard I work and that this is my livelihood and culture. Visual art and magic ARE my life and practice. Not a peach flavored “turquoise” glitter drink. My magic is in my blood, my magic is in my ability to bring life to my visions, it is creation & destruction. Over the last 6 years, I have been so honored and lucky to be featured in some of the largest media publications internationally not limited to Instagram. This is bigger than that and the creative team for Starbucks knew that. I have personally worked on consulting large companies in their design concepts this work comes naturally to me. “So what’s the big fuss?” My personal style has become synonymous with the visual aesthetic of my brand. No, I absolutely did not “invent” the crystal balls nor acrylic nails but What I created was a space for myself along with other POC to feel represented and have visual imagery that was representative of us. The colorful candles of my local botanicas, my gold jewelry, and my long nails clutching my crystals are certainly not “new” but to see them presented in a manner that I shared visually in this space was. Katherine de Vos Devine @devosdevine is a lawyer and art historian who wrote a powerful and insightful look as to what exactly is happening with this situation and we are sharing it in our story today because more than anything she truly gives the full tea of the situation. I can strip away the crystal balls, the nail art, and delete all of my beautifully curated photos but I will always be me, I will always be my grandmother’s voices and wisdom. I will create, and I will always know my value and my worth. I trust and believe that my ancestors and my guides are looking after me. These giants may have the money to bully artists, creatives, and small business but we know the truth and absolutely must not allow it. As a small business owner, I appreciate you standing with us in this uphill journey and even if it goes nowhere, at the end of the day I can laugh to myself knowing that Starbucks made a drink inspired by HW 🔮

A post shared by The Hoodwitch® (@thehoodwitch) on

If you’re in the market for an obsidian scrying mirror, unique tarot decks or nail polish for your mystic manos, then The Hoodwitch Store is your one-stop bruja shop. Be sure to also check out the Bruja Bookshop tab, where you’ll find vintage, one-of-a-kind libros to up your witchy wisdom. The shop offers some rare finds en español as well. However, make sure you stay up to date on the latest inventory. These goods sell out fast!

4. House of Intuition

If you live in LA, you’ve most likely heard of House of Intuition. With four brick and mortar stores throughout the area, plus an online shop, it’s probably a wise investment to grab one of their “Success” intention candles. Their beautifully colored novenas aren’t the only reason to check out the shop, though. Seriously, this casa is staked with everything from crystals skulls, cauldrons and wands to a line called “Hair Mystics” featuring crystal-infused hair mists. You’ll be glad your intuition led you here.  

5. Lunar Magic Shop

Lunar Magic Shop is the super affordable and super thoughtful shop with some of our favorite bruja apparel. You will for sure want to grab the “My Mom Will Hex You” tee for the little one in your life or the “I Am My Own Sacred Place” one for yourself. While you’re at it, you might as well secure the “Motherhood”and “Student” crystal kit bags. This small shop definitely has the whole family’s brujeria needs in mind.

6. Curandera Press

While this shop is currently taking a small hiatus, they will re-launch on August 1. This gives us time to save up for a big vela haul. We could all use some divine intervention with lazy lovers and bad hair days, right? With Curandera Press’ “No Mas Amante Perezoso” and “Good Hair Day” velas, your prayers are answered. We’re excited to see what intentions they roll out next.

Read: In These Trying Times, Boricua Bruja Emilia Ortiz Provides A Digital Space For Healing

Recommend this story by clicking the share button below!

Notice any corrections needed? Please email us at