The New Face Of CoverGirl Is Dominicana And She’s Everything
Injecting diversity into the beauty scene seems to be the name of the game for the CoverGirl brand these days. And it’s something we’re totally here for. The makeup brand has been shaking up what the beauty industry has looked like for the past few years now. They’ve featured more women of color, women with disabilities, men, and women of different sizes.
CoverGirl’s newest face is proof that beauty is strength. Even cooler, it’s Afro-Latina.
Fitness guru, Massy Arias, joined CoverGirl and she’s proving athleticism can be the most ultimate form of beauty.
The Dominican beauty has been vocal with her fans about her decision to muscle up to fight a bout of mental illness. After moving to the U.S. at the age of 13, Arias slid into depression as she struggled to learn the English language and discovered her brother had cancer. At her lowest point, Arias told PopSugar, she weighed 114 lbs. “I used exercise as a drug — as a form of relieving or curing my depression,” Arias has said of her personal fitness journey.
Becoming a CoverGirl is a dream come true for Arias whose hopes of representing the brand started as a young girl watching America’s Next Top Model.
Arias wrote about never fathoming she could one day become a CoverGirl ambassador as a young girl. Let alone have the opportunity to inspire and motivate girls like herself across the globe.
These days, Arias is a personal fitness trainer with a dedicated Instagram following of 2.3 million strong.
She shares tips and tricks with her audience via her Instagram 4 week workout plan, MA30DAY. Oh yeah, and since she’s nailed down the whole English thing, she communicates with fans in both of her fluent languages. She’s also a huge advocate for smashing judgment over wearing makeup at the gym.
“It’s really a personal choice, and I wish there wan’t so much judgment around it.”
In an interview with Allure about her CoverGirl debut, Arias says when it comes to makeup at the gym it’s her prerogative. “It’s really a personal choice, and I wish there wan’t so much judgment around it. If the flick of a cat-eye or a brick red lip gives you some extra motivation and feeling of, ‘I got this,’ why not go for it? CoverGirl’s belief that you can wear makeup when, where, and however you want is really about personal transformation — just like fitness.”
Dang, girl. Put that on a camiseta.
hahas0309 / imgur.comRead: 6 Latina Fitness Gurus You Need To Follow On Instagram Right Now
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