The New Face Of CoverGirl Is Dominicana And She’s Everything

credit: @massy.arias / Instagram

Injecting diversity into the beauty scene seems to be the name of the game for the CoverGirl brand these days. And it’s something we’re totally here for. The makeup brand has been shaking up what the beauty industry has looked like for the past few years now. They’ve featured more women of color, women with disabilities, men, and women of different sizes.

CoverGirl’s newest face is proof that beauty is strength. Even cooler, it’s Afro-Latina.

Fitness guru, Massy Arias, joined CoverGirl and she’s proving athleticism can be the most ultimate form of beauty.

The Dominican beauty has been vocal with her fans about her decision to muscle up to fight a bout of mental illness. After moving to the U.S. at the age of 13, Arias slid into depression as she struggled to learn the English language and discovered her brother had cancer. At her lowest point, Arias told PopSugar, she weighed 114 lbs. “I used exercise as a drug — as a form of relieving or curing my depression,” Arias has said of her personal fitness journey.

Becoming a CoverGirl is a dream come true for Arias whose hopes of representing the brand started as a young girl watching America’s Next Top Model.

I remember watching America's next top model growing up as a young girl. Dreaming of a chance to experience for just one minute what it'd be like to take pictures with pretty makeup and pretend I was a model… A Covergirl. Oh, but did I ever believe I would one day become one. It's extremely humbling now to be in a position where I can possibly inspire young girls and women around the world. Follow @covergirl to join me on this exciting new journey!#COVERGIRLMADE This one is for you my tribe! I am a @Covergirl ???? _____________________________________________________________ Recuerdo cuando adolescente ver el show de America’s Next Top Model. Soñando con una oportunidad de por un minuto saber lo que sería tomar fotos con maquillaje bonito y fingir que era un modelo … ganarme el premio de ser una Covergirl. Oh, pero alguna vez me había creído que algún día me convertiría en una. Con muchísimo honor me siento de estar en una posición donde posiblemente pueda inspirar a jóvenes y mujeres de todo el mundo. Sigan @covergirl para unirse a mí en este emocionante nuevo viaje! # COVERGIRLMADE

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Arias wrote about never fathoming she could one day become a CoverGirl ambassador as a young girl. Let alone have the opportunity to inspire and motivate girls like herself across the globe.

These days, Arias is a personal fitness trainer with a dedicated Instagram following of 2.3 million strong.

If you have a dream you must chase it, you must protect it, and believe that you are capable and worthy enough to achieve it. In fact, giving up isn't an option. Some might have to work harder than others, but this journey is your journey and you can't lose focus on how you get there or how long it'll take you, doing so will only regress the progress you have made already. There will be obstacles, you will make mistakes, but along that journey you will also learn how to be better, how to work more efficiently, and how to get back up even stronger. "YOU NEVER LOSE, EITHER YOU WIN OR YOU LEARN". How bad do you want it? How much are you willing to sacrifice in order to get where you want to be? Some dream, but you….you will make it HAPPEN! SO GET UP AND GO CHASE LIFE… For my fitness programs visit ?? WWW.MASSYARIAS.COM #childofgod #ma30day #beastmode _____________________________________________________________ Si tienes un sueño tienes que perseguirlo, tienes que protegerlo, y creer que eres capaz y lo suficientemente digno para lograrlo. De hecho, renunciar no es una opción . Alguno tienen que trabajar más que otros, pero esta jornada es tuya y puedes perder el enfoque en cómo vas llegar a tu meta o el tiempo que te llevará, hacerlo sería sólo una regresión del progreso que ya has logrado. Habrá obstáculos, se cometen errores , pero a lo largo de ese viaje también aprendenras a ser mejor, a trabajar más eficiente , y cómo levantarte de una caída aún más fuerte que nunca. "NUNCA PIERDES, O GANAS, O APRENDES DE LAS LECCIONES QUE NOS DA LA VIDA" ¿Qué tanto quieres lograr esa meta? ¿Cuánto estás dispuesto a sacrificar para llegar a donde quieres estar ? Algunos sueñan , pero tú …. Tú vas a lograrlo! Así que levántate y ve a perseguir tu meta! #hijadecristo

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She shares tips and tricks with her audience via her Instagram 4 week workout plan, MA30DAY. Oh yeah, and since she’s nailed down the whole English thing, she communicates with fans in both of her fluent languages. She’s also a huge advocate for smashing judgment over wearing makeup at the gym.

 “It’s really a personal choice, and I wish there wan’t so much judgment around it.”

#Ad When you think you have one outfit then realize your #C9 leggings from @target are reversible ? okay dolls told you I was going to show you these sassy leggings. These are high waisted and also come in this fuchsia color I'm also obsessed with. They fit true to size and the fit is incredible. What do you guys think? If you own these snap a picture and tag me in it. Show me how you wear these…do I smell a giveaway? Get ready dolls because I'm going to be doing some awesome giveaways soon! #anewkindofstrong #c9attarget #childofgod #ootd ______________________________________________________________ Cuando crees que solo tienes un vesturario y te das cuenta que tus leggings de #c9 De @target son reversibles ? okay mis reinas les dije que les iba a mostrar estás leggings reversibles y aquí están. Yo digo que todas las leggings deberían ser así para yo no gastarme un dineral. Pero estás leggings son de cintura alta y vienen en un fuchsia súper bonito Que creen, les gusta? Algunas de ustedes tienen estás mismas leggings? Les digo que por ahí vienen muchos retos con giveaways de mis vestuarios completos. Así que prepárense ? #hijadecristo

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In an interview with Allure about her CoverGirl debut, Arias says when it comes to makeup at the gym it’s her prerogative. “It’s really a personal choice, and I wish there wan’t so much judgment around it. If the flick of a cat-eye or a brick red lip gives you some extra motivation and feeling of, ‘I got this,’ why not go for it? CoverGirl’s belief that you can wear makeup when, where, and however you want is really about personal transformation — just like fitness.”

Dang, girl. Put that on a camiseta.

CREDIT: hahas0309 /


Read: 6 Latina Fitness Gurus You Need To Follow On Instagram Right Now

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