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Meet The Latina Beauty Blogger Being Recruited By Anastasia Beverly Hills For Using American Sign Language In Her Videos

Beauty is for everyone, and if there’s one industry coming to understand this well, it’s the internet’s saturated beauty blogging sphere. With popular beauty bloggers like Michelle Phan, Dulce Candy and Jackie Aina racking up millions of views per video blog and dominating the space, there’s no doubt the beauty arena of Youtube is becoming a space that represents all women and men. Still, amongst the sea of beauty bloggers publishing makeup and fashion tutorials, Catherine Martinez is one who stands outs. Through hundreds of tutorials that incorporate the use of American Sign Language (ASL), the New York City-based Latina blogger is catering to an audience frequently left behind by the media space.

Fall looks and smokey eyes are just a few of the beauty tips, Martinez tackles in her videos while incorporating the use of sign language.

Martinez’s interest in makeup originally stemmed from her passion for creating and pursuing art. “I always loved art as a child and it was the class where I was able to escape and I felt like I was not judged for expressing myself with colors shapes and thinking outside the box,” Martinez tells FIERCE.

The recent graduate is of hearing herself, but fell in love with sign language while taking part in New York University’s Communicative Sciences and Disorders program.

By the time Martinez graduated college her love for creating makeup tutorials and doing her own makeup was full force. In her first year, the blogger became entranced by the creativity of makeup application and the videos that showed her how to do her own makeup. It was a skill that many of the deaf and hard of hearing peers in her program of Communicative Sciences and Disorders at the college quickly complimented her on. Eventually she clued into a gap in the industry when her peers started coming up to her for translations on what bloggers were saying.

“There were at times media I watched that had no closed captioning and of course no interpretation,” Martinez says. “It’s like imagine just putting the television on mute and having to figure out what the person is saying. It is frustrating and nobody wants to go through that.”

Martinez’s motivation to use her talent and privilege to advocate for more representation in the beauty industry is already inspiring other brands.

Brand names like Anastasia Beverly Hills, e.l.f. Cosmetics, and Luxie Beauty have tuned into her videos and even recruited her for collaboration. From Snapchat profiles to Instagram pages, the brands have brought on Martinez to take over their social platforms and engage ASL audiences and teach them how to use their products.

There are gigs that Martinez particularly loves because of how they allow her to encourage the inclusion of people who are deaf, hearing impaired, or otherwise disabled. The first time she discovered her content had been reposted by Anastasia, Martinez felt relief. “I was very happy because I thought well finally a brand wants to show inclusiveness,” she says.

According to her, it’s just a first step on her agenda toward turning the beauty realm into a more encompassing space.

“My hope is that little by little brands take notice in including closed captioning as well as even interpretation in media they make,” she says. “It makes a huge difference and will really help those from the community stay in the loop. I also want to see that what I’m doing pushes those in the community to chase their dreams and if they want to become artists, freelancers, work in retail or with brands , they most definitely can do it. ”

For Martinez, her ASL beauty tutorial videos are an opportunity to spread the inclusion of deaf culture into the beauty world. Her efforts also work to elevate Spanish speaking followers as well.

American Sign Language @ofracosmetics Espresso Trio Set lipstick swatches Shades: Mocha Amsterdam Milan The formula is comfortable on the lips and doesn't crumble. The best part is that it's a long lasting formula and after eating and drinking it stayed put, with very little worn off. I believe these shades are perfect for the fall season. You have a mauve nude, a cool toned plum mauve and a deep cherry red that I absolutely love! What is your favorite shade? • • • • • • • • • • Do you guys see that highlight? That's the new @anastasiabeverlyhills sweets glow kit in gumdrop , starburst & butterscotch | necklace from @pinkheartattack #ofracosmetics #americansignlanguage #deafculture #fentybeauty #undiscovered_muas #hudabeauty #monakattan *I am hearing and still learning Sign* @j3nand3rson @say.wu #shimycatsmua @brian_champagne @danichain

A post shared by Catthe1st (@catthe1st) on

Martinez’s videos aren’t just limited to ASL translation and awareness, she’s also been known to explain and translate the benefits of certain products for Spanish-language speakers too. “My hope is that I can help those from all over the world and even in the US whom are native Spanish speakers to be able to understand the information I’m conveying to them about a review, product or tutorial because that is my next step,” Martinez explains. “I really want to focus on my platforms being multilingual. We live in a society where so many languages exist and I want to help contribute with the languages I know.”

Check out one of Catherine’s videos below:


Read: 9 Latina Beauty Brands Crushing The Makeup Game

Recommend and share Martinez’s story with your friends who love seeing diversity in all industries!

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People Are Accusing Kat Von D Beauty of Scamming Customers With Their Famous Tattoo Liners

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People Are Accusing Kat Von D Beauty of Scamming Customers With Their Famous Tattoo Liners

Yes, we know. Makeup maven Kat Von D has been long been on the outs with fans who once adored her. In addition to the slew of offenses stacked up against her, Von D’s recent declaration that she would not be vaccinating her son after his birth certainly has not done her any favors.

Now, the tattoo artists’ latest controversy means she’s enduring another fall from her fans’ graces.

Beauty enthusiasts are currently accusing Von D of scamming them out of their money with the Trooper Tattoo Liner

Cheyenne Vaughan / Facebook

At the end of last month, Facebook user Cheyenne Vaughan accused Von D’s makeup brand of “putting a sample-size eyeliner into a longer-shell tube,” and then selling it to customers for “triple the price.”

Vaughan shared a photo of the eyeliner in her post that showed the dismantled product in three pieces. One was a long tube, the other a cartridge that holds the actual product, and the last piece: a cap.

“Yall I’m about to lose my mind right now,” Vaughan wrote in the post. “Kat von D really been putting a sample size eyeliner into a longer shell tube and selling to my dumb ass for triple the price. I’M ABOUT TO LOSE MY MIND RIGHT NOW.”

Facebook users who saw the post were quick to respond to Vaughan.

“That’s what you get for supporting an anti-vaxer,” wrote on user.

Others came to Von D’s defense, asking Vaughan to support her claims with actual facts.

“Did you actually make sure this is factual, by weighing the amount of liquid in each one? I didn’t think so. Wtf is wrong with people??”

And of course, many didn’t waste time in bringing up the fact that Von D is anti-vaccinations.

“Y’all need to stop supporting the anti-Vaxer,” one wrote.

“That’s what you get for supporting an anti-vaxer,” replied another.

Six thousand shares of the post later, and Von D responded with her defense.

@thekatvond / Instagram

In a post to her Instagram account, Von D asserted that she wasn’t cheating customers. In fact, according to her, while the cartridge is the same size for every liner, the amount of ink inside of it differs depending on the liner size.

“The cartridges in both full size liners and mini liners are the same — it’s the amount of product inside each cartridge that is different. So, for example, the product fill on our full size Tattoo Liner is 0.55 ml, while the product fill for the mini is 0.2 ml – thats over DOUBLE the amount of product! Any brand who has an eyeliner with similar component on the market will tell you the same thing. You need that much cartridge space for the pigment to flow out,” she wrote.

See for yourself in the comments section of Von D’s post on whether or commenters are satisfied. Hint: people remain stanning their anti-Vanti-ant-vaxx position.


Read:This Mexican Scientist Is Making Eco-Friendly Shopping Bags Through Nopal Juice

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These Latina Inspired Manicures are Just the Style You Need to Rock For Your Next Mani

Everyday Runway

These Latina Inspired Manicures are Just the Style You Need to Rock For Your Next Mani

Nail care has come a long way since the first manicure salon opened in New York in 1878. First considered part of the medical and hygiene industry, manicures were only for the rich who favored short, round nails as a symbol of wealth. Despite it’s origin, manicures are now widely available, inexpensive and more creative than ever.

Innovation in the nail care field has seen manicurists push the limits of what can be realistically done to nails. Bubble, sculpted and embellished nail art are seen both on the runway and in your barrio. Themed nail art is an especially popular trend and is designed to express individual style.

What better way to express that style than with nail art specifically designed for Latina-themed manicures?

These creative Latina-inspired manicures  have your girls asking where you got your nails did.

1. The perfect match for your concha craving.

Credit: topknotnails / Instagram


Is there anything better than a fresh-baked concha? How about getting those pretty pastel pastries without worrying about your diet? This concha nailsart offers just the sweet manicure you need. These handpainted nails come courtesy of TopKnot Nails in Portland Oregon.

2. Nails fit for a queen—specifically the Queen of Tejano music.

Credit: naildbycassiechaos / Instagram


Selena has been an icon since she first stepped up to the microphone. Show your devotion and immortalize the superstar with your next manicure. These nails, designed by San Antonio’s Cassie Chaos, add even more glitz and glamour to iconic images of the Queen of Tejano music.

3. Nails for you Dominican dolls.

Credit: allthingsada / Instagram


Show your love for your Dominican roots with this manicure featuring the country’s muñecas sin rostro. These colorful dolls are created without facial features to showcase the diversity of the Dominican people. This lovely nail art comes from master nail technician Ami Vega.

4. Manicures like this will protect you from the Mal de Ojo.

Credit: amivnails / Instagram


Your mama, tías and abuela have been warning you about the dangers of the Evil Eye all your life. Now you can take the protection of the Mal de Ojo with you wherever you go. This killer mani is another masterpiece to come out of Ami Vega’s New York shop.

5. A mani that’s just plain ingenious.

Credit: amivnails / Instagram


These nails completely capture the vibe of Mexico and the Southwest. Based on the beautiful artwork of ingenous_, these nails feature colorful depictions of cacti, Day of the Dead-styled skulls, and a tiny Frida. Furthermore, this mani is another incredible handpainted work of art by Ami Vega.

6. Let’s Taco-bout these nails.

Credit: nails_by_kait_ / Instagram


Do you wish that everyday were Taco Tuesday? With this manicure, it can be! First of all, we’ve gotta taco-bout this mani’s punny message. The colorful palette and handpainted artwork is courtesy of the creative Nails by Kait.

7. Rep these raspas next time you hit the salon.

(Insert insta)

This mani will take you back to those summer days outside the refresqueria. You can practically taste the sweetness when you look at these gorgeously embellished raspas. Nail artist Ka Yee is responsible for this refreshingly unique manicure.

8. A perfect offering for Día de los Muertos.

With these nails, you can celebrate Día de los Muertos every day of the year. This manicure features traditional imagery, like sugar skulls and flowers, to observe the festival of the dead. These hauntingly beautiful nails are the creation of irienailsllc.

9. This manicure is meant for Mass.

Credit: ddawn122 / Instagram

No doubt, your overly devout grandmother will gush over these works of art. Catholic iconography and bling collide to create the baddest mani this side of Sunday Mass. With this mani, making the sign of the cross never looked so good.

10. These nails will match your cutest Pueblo dress.

Credit: mc_dingbat / Instagram

Delicate florals, lace, and embroidery are mainstays in Mexican fashion and art. So, we’re not surprised to see these images make their way onto our manis. This Pueblo-inspired design comes to us from the artists at Florida’s s Nail Art Lounge.

11. Where this sweet mani when you get all dolled up.

Credit: nails.15_beautyinyourhands / Instagram

These sweet Mexican rag-dolls will take you back to your days as a little girl. You’ll never be alone when you display these darling dolls on your nails. These cute memories of our childhood were created by Nails 15 in Baja California.

12. Inspired by the beauty of Mexican ceramics.

Credit: missbettyrose / Instagram

Your friends will think they wandered into a Mexican market when they see you sporting these clean and colorful nails. Looking like the ceramic tiles you’ll find adorning our cities, this manicure uses delicate handpainted brushwork to replicate the look. This nail art was created all the way in Sydney, Australia by Miss Betty Rose.

13. When you want to wear your heart on your sleeve (or at least your nails).

Credit: rosebnails / Instagram

In Mexican Folk Art, there are a few images that are essential to depicting the genre. The Sacred Heart, crosses, skulls, and cacti are all essential to an authentic piece. With those guidelines checked, this mani is a true work of Mexican Folk Art. Miami’s Rose B Nails is the artist behind this handpainted masterpiece.

14. Show you’re crazy about cacti with these nails.

Credit: lluvia_stampingnail / Instagram

Cacti can be found across the Southwest United States, down through Mexico and across Latin America. Whether we’re growing succulents in our gardens or grilling up napoles, cacti have become a symbol of our cultures. This stamped manicure is a true Mexicana original designed by lluvia_stampingnail.

15. Rock these if Guadalupe is your homegirl.

Credit: alicemcnails / Instagram


Ever since La Virgen appeared to Juan Diego, she became the OG homegirl. Hand-painted to perfection and decked put in dazzling embellishments, these nails are the perfect tribute to the Queen of Queens. The nail tech behind this heavenly design is London’s Alice McColm.

16. You need these for your next night of Loteria.

Credit: chachacovers / Instagram


Are you feeling lucky? Well, maybe you’ll feel a little more fortunate with nails like these. Everyone’s favorite game is now an awesome manicure. Featuring Loteria images like La Sirena and El Corazon, the decals for this mani were created by Cha Cha Covers.

17. Because Avocados are life.

Credit: melvglam / Instagram


Daily reminder that avocados are the good kind of fat so eat up, gente. We’ve had the delectable Latin American native as guacamole and sliced inside a torta but we’ve never had it on our manicures. These cutie ‘cados were hand painted by Colorado nail technician Melinda X Vang.

18. This mani will make you feel like you’re on a Mexican vacay.

Credit: amivnails / Instagram


During these cold winter months, we could use a vacation to somewhere warmer. However, if you can’t sneak away down south, your nails can at least say “I’m ready for Spring Break.” Yet again, Ami Vega brings a Latinx-vibe to nail art with her hand-drawn chilis, maracas, and tacos.

19. A manicure to that will have you singing “Recuérdame.”

Credit: chachacovers / Instagram


We still haven’t gotten over the feels from Disney’s Coco. It’s cool, though, because we can turn our manis into makeshift ofrendas to honor Mama Coco and the familia. These decals from Cha Cha Covers make us go “Un Poco Loco” over this look.

20. Man-Go get this mani, ASAP.

Credit: nail_paintings_by_rupa / Instagram


Vibrant and irresistible. Do you think we’re talking about the fruit or describing this cool mani? The build-up of greens, red and yellows create nail art almost good enough to eat. This delicious artwork comes all the way from Bangladesh where Nail Paintings by Rupa creates next level manicures.

Read: The Very First Latina Disney Princess Might Be Coming To The Big Screen — And This Megastar Could Have A Role In Its Creation

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