20 Animal-Friendly Beauty Brands That Are An Alternative To Kat Von D’s
If you love Kat Von D beauty, you’re not alone. Sure, her tattoos are super awesome but what’s even greater is her beauty company’s commitment to vegan and cruelty-free makeup (which means that none of her products use animal products or are tested on animals), making Kat Von D Beauty one of the most animal-friendly beauty friends out there.
But if you’re a beauty junkie like me, then you probably use more than one beauty brand to create your overall look, amirite? Well, you can now rest easy because Kat Von D Beauty is not the only animal-friendly beauty brand out there. In order to celebrate the cruelty-free lifestyle, we’ve done our research and collected 20 other animal-friendly beauty brands that are an alternative to Kan Von D’s. From Stila (which makes Alexandria Ocasio-Cortez’s favorite lipstick) to bareMinerals, here are your new fave cruelty-free beauty brands.
1. Cover FXcoverfx/Instagram
What can you expect from the former chief chemist at MAC? Why the amazing brand we now know and love as Cover FX. Their brilliant and innovative makeup is vegan and cruelty-free, which means that their products are not tested on animals. The best part is that they are also all about customizing so you can definitely find the share that’s right for you.
First started in a nut stall in a Sierra Leone village is now a body, skin and hair care line that is completely cruelty-free, all natural and organic. Yes, I am talking about Shea Moisture. They’ve been providing incredible moisturizing products for all of your needs since 1912 and, as a bonus, 10% of their Community Commerce sales go to support women-led businesses.
If you’re looking for a budget makeup line that’s cruelty-free, then look no further than e.l.f. cosmetics. Almost all of their makeup, body washes, and facial products are under $10 and still ethically made. As if you needed even more incentive, they also offer 15% off for all students (and other daily discounts).
This eco-friendly company specializes in beauty and health products and, according to them, they have been on a “green journey” for over 35 years, which means that their products have never been tested on animals. Arbonne works similarly to Mary Kay of the past where you’ve most likely met individuals who sell their products. However, you can also buy everything online.
5. Wet n Wildwetnwildbeauty/Instagram
Another great budget beauty brand that you can find basically everywhere, including your favorite drugstore, is wet n wild. They’ve been around ever since I can remember so I was thrilled to find out that they’re cruelty-free. This means that you can “stay wild” with their bright colors and fun makeup without feeling like you’re hurting any animals in the process.
Okay, if what you’re really looking for is 100% vegan and cruelty-free products in a wide range of products, then you might want to check out Pacifica. They offer everything from natural makeup to skincare to perfume to bath bombs to hair products and everything in between. They have a line of gem and crystal-infused items which might also make perfect gifts this time of year.
For an excellent brand that specializes in cruelty-free skin and hair care (including a phenomenal shampoo that smoothes frizz), then you’ll want to check out Alba Botanica. If you want to feel even better about supporting this brand, then you should know that they have joined forces with CARE for the “Empower Her Through Education Campaign”, which is “a 3-year partnership intended to help break down the barriers of education that too many girls in developing countries face.”
8. Milk Makeupmilkmakeup/Instagram
Possibly one of the newest brands on this list, but one that you should definitely be paying attention to. Milk Makeup launched in 2016 with the goal of providing “clean” and cool products that you can love. They are also now 100% vegan and cruelty-free, meaning that they use “alternatives to animal-derived ingredients including beeswax and collagen.”
Garnier Fructis is a drugstore brand that’s been a favorite for years and they are moving in a healthier direction lately by ensuring that all of their hair care products are vegan. They also believe in “beauty responsibility in that they are “committed to sustainable sourcing, reducing the environmental impact of our packaging, improving the biodegradability of our formulas and supporting vulnerable communities.”
If one of your favorite self-care routines is focusing on your beauty, then you should check out SpaRitual. That’s actually their whole motto: Slow beauty for a fast world! But beyond that, their whole philosophy is based on organic ingredients that are also vegan and cruelty-free. You’ll really feel like you’re living inside of a spa when you indulge in their body care or mani/pedi products.
It’s not easy to find vegan and cruelty-free products that are also friendly to color dyed hair (trust me, as someone who frequently colors her hair, I would know!). Thankfully, ColorProof is here to the rescue. Their full line of hair care products is good for you AND good for our animal friends. Their products are also ultra-concentrated, which means that an entire bottle of ColorProof lasts twice as long as their competitor brands.
EcoTools, which you can buy at places like Ulta and Target, is all about providing animal-free cosmetic brushes for all of your makeup needs. You’ve probably never considered whether your makeup brushes are vegan-friendly or not but now you can feel safe knowing that you’re using eco-friendly ones. Plus, you can shop for their fake eyelashes, hair brushes, bath and spa products too.
Aveda has long been known as one of the best brands out there, especially if you’re looking for expert hair care products and even haircuts at their locations, but I bet you didn’t know that they are cruelty-free too. The Aveda Way is all about how they don’t test on animals (only on people), use naturally derived ingredients and all of their products are manufactured with 100% wind power.
Smashbox Cosmetics is cruelty-free as of 2017, which is good news for those who are already fans of the popular beauty brand. Their products include everything from all that you need to make your eyes sparkle to lip and cheek products to all kinds of face care (contouring, primer, foundation and more). You can even sign up for a loyalty program and earn cash back when you purchase more Smashbox products.
Although their parent company Shiseido does test on animals, bareMinerals does not (thankfully!). The company that first brought us light coverage and encouraged us to try natural mineral makeup and skincare is dedicated to their cruelty-free products. If you buy their products in January 2019 and after, then 1% of those sales will also go to “charities that champion women’s education, entrepreneurialism, and mentorship.”
Bumble and bumble is a hair care brand that is beloved by many and with GOOD reason. Not only are they cruelty-free and don’t test on animals (or sell their products in countries where it is required by law) but they also have phenomenal products for anyone that has hair trouble. Or even if you don’t, you can still indulge in their varied collection of shampoos and conditioner, masks, sprays and so much more.
17. Le Labolelabofragrances/Instagram
One of my favorite parts of getting new beauty products is the smell. Is there anything better than a new something that smells absolutely wonderful? Well, you can now have that in the vegan and cruelty-free brand Le Labo Fragrances. The perfume company offers scents for the body and the hope, plus other body products such as oil, shower gel, and lotion.
Stila cosmetics (which has Alexandria Ocasio-Cortez and my personal favorite lipstick, EVER) gained cruelty-free status earlier this year when they pulled out of selling in China. Now you can buy that Stay All Day liquid lipstick in “Beso” and give kisses all year long without feeling guilty. At least, that’s my plan…
LUSH Cosmetics is all about the cruelty-free lifestyle. In fact, they have a guide to cruelty-free shopping on their website which just spells out their own commitment to helping YOU buy better this holiday season (and every holiday season, really). Not only can you buy their products and be rest assured that they’re cruelty-free, but they make it easy for you to do so with other brands as well. Now THAT is what I call a commitment to our animal friends!
20. IT Cosmeticsitcosmetics/Instagram
Some had concerns when IT Cosmetics sold to L’Oreal, which tests on animals, but they’re actually not the only beauty brand under L’Oreal’s umbrella to still retain its cruelty-free status even after being bought by the beauty giant. But have no fear, you can still get all of their makeup, skincare, and brushes (and even help them donate to Look Good Feel Better in order to “help women face the effects of cancer with confidence.”)
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