The Beatdown

20 Latina Beauty Brands Crushing The Makeup Game

It’s likely that behind every bold lip you’ve ever rocked, there’s a strong Latina beauty who taught you how to do it. Hence, whether it’s been how to pick the right shade or moisturize with Vicks, there’s no doubt by now you’ve got a handle on rocking a mean pout.

With so much advice passed on from the abuelas and tías in our lives, it’s no wonder more and more Latinas and Latinos are leading the charge in the beauty industry. Check out our fave Latina beauty brands below!

1. Bésame Cosmetics

This is totally your abuelita’s make up brand. (And why not? She taught you all you know about a good red lip anyways.) Bésame’s founder, Gabriela Hernandez, immigrated from Venezuela and became fascinated with the sophistication of beauty while playing with her abuela’s makeup brushes. Each of Hernandez’s long lasting beauty products act as shoutouts to the romance of 1930’s Hollywood. Her Black Cake Mascara will give you major romance vibes.

There have been studies done to determine whether Latinxs age slower than others. It’s scientifically proven that we’ve got some good genes, but it could also be that our abuelas taught us the importance of una buena crema.

Here, some Latinx-owned skincare lines to keep your skin looking and feeling blessed. Shine on, reinas!

2. Kat Von D Beauty

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Cool girl Kat Von D made a name for herself as a badass tattoo artist and creative genius. Now, Von D’s makeup line boasts hundreds of pigmented eye shadows, foundations, and the ever-popular Everlasting Liquid Lipstick. Seriously, go grab yourself some of her Lolita lipstick and thank us later.

3. BeautyBlender

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If Rea Ann Silva’s beauty must-have hasn’t already swept across the foundation on your face, stop what you’re doing and get on board. Seriously, we’ll wait because it’s awesome. Got it? Cool! Because the Mexican and Portuguese entrepreneur completely uprooted the makeup game back in 2007. The innovative makeup sponge doesn’t hold onto product and evenly distributes formulas into skin with zero lines. Yes and yes.

4. Nuance by Salma Hayek

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Don’t believe that just because she’s on the red carpet that your girl Salma hasn’t a clue about drugstore makeup. The Mexican-born actress strongly believes in bringing products with healthy ingredients to all women. Which means yes you can find the line in the isles of CVS. Her Flawless Finish Liquid Foundation is  also a complete steal at $14 a pop.

5. Reina Rebelde

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Regina Merson’s colorful range of lipsticks, shadows, and blush palettes act as an ode to the zesftful culture of her Mexican heritage. With shades like ROSA SALVAJE and MORETÓN, Merson’s line is equal parts queen and rebel.

6. Gaby Espino

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Venezuelan telenovela star Gaby Espino’s beauty line is proof that she has more talent to bring to the table. Her lipstick and nail polish line stem from her love of beauty products and fans are OBSESSED. The extreme-pigment and long-lasting cream-texture of her Buh Bye Baby lipstick is packed with antioxidants and also mint for calm, smooth lips.

7. Breakups to Makeup

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You know that saying “some things are better left unsaid”? Puerto Rican and Cuban makeup artist Angelique Velez’s makeup bag line is for anyone who still has some words to say. Velez’s line of makeup bags and clutches are tagged with quotes that evoke major “same” vibes.

Fun Fact: Velez founded Breakups to Makeups after makeup helped her through a bad break up. #makeupsaveslives

8. Melt Cosmetics

Gaby Espino / Instagram

This massive cosmetics brand racked up an equally massive fan base in just a matter of 3 years. Lora Arellano is the other founding half of the popping cosmetics line and has been on our radar as a girl boss for a while. Since the launch of her beauty brand, the first-generation Mexican-American has worked with Rihanna and Serena Williams as their go-to makeup artist.

9. Tata Harper

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Tata Harper’s 100% nontoxic skincare line has swept up a massive celebrity clientele that includes Gwenyth Paltrow and also Lake Bell. According to Forbes, Harper is Columbian-born with a background in industrial engineering. Gotta love a woman in STEM!

Pro Tip: Go for the super popular Honey Blossom Mask ($65) for girls night in.

10. Brujita Skincare

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Inspired by the vibrant mercados and healing minerals of Mexico, this brand brings magia straight to your face. Focusing on the power of what Mama Earth gifts us, the products are packed with natural clays and powders all sourced in Mexico. Featuring a vegan crema and face masks with ingredients like cinnamon, cacao and honey powder, Brujita Skincare is some serious face food.

Follow on Instagram: @brujitaskincare

11. BreadxButta Botanica

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BreadxButta is a lifestyle brand based in Brooklyn, New York, but we are focusing on their CBD wellness line called “Botanica.” Most of the recipes for these Puerto Rican-made products have Taino roots that have been passed down through generations. With healing products like CBD bath soaks, CBD Moon Oil and a CBD tattoo balm, this is where skincare and inner self-care meet.

Follow on Instagram: @breadxbutta

12. Sweet Face by Rocio

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Sweet Face by Rocio offers an impressive line up of natural products. The shop includes face scrubs, milks and oils for all skin types. Sweet Face even has a little something called “Brow Reviver” for all those chicas that suffered through the skinny brow trend of the ‘90s.  With these mujeres-made essentials, your skin is sure to feel sweet.

Follow on Instagram: @sweetfacebyrocio

13. mud

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Mud Shop Naturals are handmade to order in Providence, Rhode Island. To ensure high-caliber, they are produced in small batches. You will definitely feel that quality with products like Turmeric, Kelp and Coffee mudMasks. Finish with some Hemp Seed Facial Serum for the full mud experience.

Follow on Instagram: @mudshop_naturals

14. Sun Kiss Organics

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With the tagline “Skincare for Sun-kissed Skin,” Sun Kiss Organics delivers the goods to help your skin feel its most radiant. Eco-friendly and Harlem, New York-made, this line carries stand-out products like Aloe Rose Toner and Lemon Body Balm. But what we love most about them is their charity. For every product sold, Sun Kiss donates $1 to EarthJustice, an organization working to “ensure widespread protections from pollution and exposure to toxic chemicals.”

Follow on Instagram: @sunkissorganics

15. Loquita Bath & Body

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You may already be familiar with Loquita Bath & Body for their original Concha Bath Bomb. However, these Mexican-Guatemalan-owned products go far beyond their variety of delicious vegan bath bombs. You’ll definitely go loca over products like Bidi Bidi Body Butter, Chingona Sugar Scrub and Agua de Jamaica Face Mask.

Follow on Instagram: @loquitabathandbody

16. Bubbly Moon Naturals

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For all the expecting and new mamis out there, Bubbly Moon Naturals has you covered. Literally. Their products are certified vegan and cruelty-free, so you can feel good about what is being absorbed by your skin. There is a natural nursing salve for the breastfeeding mamas and a body soufflé to keep your changing skin as soft as your baby’s.

Follow on Instagram: @bubblymoonnaturals

17. Tiny Shiny Naturals

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Tiny Shiny Naturals is the Indigenous-Latinx shop serving up organic, mano-made products bursting with Madre Tierra magic. Products like Concha Serum and Organic Pomada are crystal and moon charged. The thing we love most about this nature-based brand though is the fact that they offer their products at a sliding scale.

Follow on Instagram: @tinyshinynaturals

18. Eva’s Garden

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While we still don’t know the whereabouts of the Garden of Eden, we do know that Eva’s Garden is located in the Dominican Republic. With a $40 anti-acne facial kit and toners for every skin type, Eva’s Garden is a place you’ll want to get lost in.

Follow on Instagram: @evas.garden

19. Yaocihuatl Organic Skincare

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All we have to say is: Horchata, Dulce de Leche, and Guava lip balms. However, delectable lip balms are not all Yaocihuatl Organic has to offer. This Los Angeles-based brand has all the fixings to keep your Latinx-glow going. Peep their Etsy shop for goodies like Calendula Face Cream, Coffee Eye Serum and Cayenne Salve.

Follow on Instagram: @yaocihuatlorganic

20. Amomati Medicinals

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Amomati Medicinals is where skincare gets sacred. Bridging ancient Mexican and Chinese medicine, these products are sure to elevate not only your skin, but also your spirit. Snag some Medicinal Copal Oil to remove energy blocks or to reduce inflammation in the skin. There’s even a Healing Warrior Face Cream infused with calendula and yarrow to help strengthen and tighten your warrior womxn skin.

Follow on Instagram: @amomatimedicinals

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The Spanish ‘Star-Spangled Banner’ Is Being Shared To Honor Hispanic Workers Fighting COVID-19

No Pos Wow

The Spanish ‘Star-Spangled Banner’ Is Being Shared To Honor Hispanic Workers Fighting COVID-19

There’s no denying that the world looks a lot different now than it did in 1947. And while the list of all of the positive changes that the decades stretching between now and then have done for the world and minorities, a recent campaign is also highlighting the ways in which our current president could take some notes on certain values the United States held dear during this time. Particularly ones that had been pressed for by one of our former presidents.

As part of Franklin D. Roosevelt’s “Good Neighbor Policy” effort, he worked to promote positive and healthy relations between the United States in Latin American countries.

At the time Rooseveltaimed to ensure that the North, Central and South American countries avoided breaking under the influence of Axis countries during World War II. As part of this campaign, Roosevelt comissioned a Spanish and a Portuguese version of the U.S. national anthem. According to Time Magazine he also “recruited Hollywood to participate in this Good Neighbor Policy; Walt Disney went on goodwill tour of South America, hoping to find a new market for his films, and ended up producing two movies inspired by the trip: Saludos Amigos (1942) and The Three Caballeros (1944). The Brazilian star Carmen Miranda also got a boost, and her role in The Gang’s All Here made her even more famous in the U.S. And alongside these cross-cultural exchanges, the U.S. government decided it needed an anthem that could reach Spanish speakers.”

According to NPR, Clotilde Arias, wrote wrote the translation at the end of World War II, was born in the small Peruvian city, Iquitos in 1901 and moved to New York City to become a composer when she was 22-years-old. Her version of the anthem is now part of an exhibit at the Smithsonian Institution in Washington, D.C.

Now in an effort to support Latino communities affected by the coronavirus, the non-profit We Are All Human Foundation’s Hispanic Star campaign commissioned the a remake of the song.

Hoping to raise awareness of its Hispanic Recovery Plan and efforts to help to connect Hispanic small businesses and workers with resources during the pandemic, the campaign brought the old recording from obscurity.

For the song, the 2019 winner of the singing competition La Voz,  Jeidimar Rijos, performed “El Pendón Estrellado.” Or, “The Star-Spangled Banner.” 

The song has already received quite a bit of comments and support on Youtube.

Hang in there, fam. We can only get through this together.

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These Online Botanicas Will Satisfy The Bruja In You

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These Online Botanicas Will Satisfy The Bruja In You

With young Latinxs reclaiming the bruja identity, the demand for access to novenas, herbs and other specially crafted ritual tools has grown tremendously. Luckily, these Latinx-owned online botanicas have made it easy for brujas, or anyone who wants to dive deeper into the practice, to get their hands on the goods. Whether you’re looking to conjure up more cash flow or secure some extra protection from those pesky mal de ojos, these shops have the magia you need.

1. The Flowerchild Bruja

You know you’ve received some real tesoro when you open your delivery and see the holographic cellophane. Unmistakable and unique products are what make The Flowerchild Bruja’s shop un cielo de flores. Garden Smudge Sticks adorned with colorful flowers and loose herbs packaged in clear hearts make this online botanica a must-visit if you’re looking to manifest more love and beauty into your life.

2. Brooklyn Brujeria

No forlorn-looking saints and pale stricken Marys here! Brookyn Brujeria offers a fresh and modern take on the classic bruja necessity of novena candles. At $10 a candle, you can enhance the vibrations and style of your space without blowing all your chavo. With intentions like Boss Bitch and F*ck Outta Here, these ain’t your abuelitas’ novenas.

3. The Hoodwitch Store

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Thank you for all of your love & support to those who have been readers and customers of @thehoodwitch over the years. ♥️You know truly how hard I work and that this is my livelihood and culture. Visual art and magic ARE my life and practice. Not a peach flavored “turquoise” glitter drink. My magic is in my blood, my magic is in my ability to bring life to my visions, it is creation & destruction. Over the last 6 years, I have been so honored and lucky to be featured in some of the largest media publications internationally not limited to Instagram. This is bigger than that and the creative team for Starbucks knew that. I have personally worked on consulting large companies in their design concepts this work comes naturally to me. “So what’s the big fuss?” My personal style has become synonymous with the visual aesthetic of my brand. No, I absolutely did not “invent” the crystal balls nor acrylic nails but What I created was a space for myself along with other POC to feel represented and have visual imagery that was representative of us. The colorful candles of my local botanicas, my gold jewelry, and my long nails clutching my crystals are certainly not “new” but to see them presented in a manner that I shared visually in this space was. Katherine de Vos Devine @devosdevine is a lawyer and art historian who wrote a powerful and insightful look as to what exactly is happening with this situation and we are sharing it in our story today because more than anything she truly gives the full tea of the situation. I can strip away the crystal balls, the nail art, and delete all of my beautifully curated photos but I will always be me, I will always be my grandmother’s voices and wisdom. I will create, and I will always know my value and my worth. I trust and believe that my ancestors and my guides are looking after me. These giants may have the money to bully artists, creatives, and small business but we know the truth and absolutely must not allow it. As a small business owner, I appreciate you standing with us in this uphill journey and even if it goes nowhere, at the end of the day I can laugh to myself knowing that Starbucks made a drink inspired by HW 🔮

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If you’re in the market for an obsidian scrying mirror, unique tarot decks or nail polish for your mystic manos, then The Hoodwitch Store is your one-stop bruja shop. Be sure to also check out the Bruja Bookshop tab, where you’ll find vintage, one-of-a-kind libros to up your witchy wisdom. The shop offers some rare finds en español as well. However, make sure you stay up to date on the latest inventory. These goods sell out fast!

4. House of Intuition

If you live in LA, you’ve most likely heard of House of Intuition. With four brick and mortar stores throughout the area, plus an online shop, it’s probably a wise investment to grab one of their “Success” intention candles. Their beautifully colored novenas aren’t the only reason to check out the shop, though. Seriously, this casa is staked with everything from crystals skulls, cauldrons and wands to a line called “Hair Mystics” featuring crystal-infused hair mists. You’ll be glad your intuition led you here.  

5. Lunar Magic Shop

Lunar Magic Shop is the super affordable and super thoughtful shop with some of our favorite bruja apparel. You will for sure want to grab the “My Mom Will Hex You” tee for the little one in your life or the “I Am My Own Sacred Place” one for yourself. While you’re at it, you might as well secure the “Motherhood”and “Student” crystal kit bags. This small shop definitely has the whole family’s brujeria needs in mind.

6. Curandera Press

While this shop is currently taking a small hiatus, they will re-launch on August 1. This gives us time to save up for a big vela haul. We could all use some divine intervention with lazy lovers and bad hair days, right? With Curandera Press’ “No Mas Amante Perezoso” and “Good Hair Day” velas, your prayers are answered. We’re excited to see what intentions they roll out next.

Read: In These Trying Times, Boricua Bruja Emilia Ortiz Provides A Digital Space For Healing

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