20 Latina Beauty Brands Crushing The Makeup Game
It’s likely that behind every bold lip you’ve ever rocked, there’s a strong Latina beauty who taught you how to do it. Hence, whether it’s been how to pick the right shade or moisturize with Vicks, there’s no doubt by now you’ve got a handle on rocking a mean pout.
With so much advice passed on from the abuelas and tías in our lives, it’s no wonder more and more Latinas and Latinos are leading the charge in the beauty industry. Check out our fave Latina beauty brands below!
1. Bésame Cosmetics
This is totally your abuelita’s make up brand. (And why not? She taught you all you know about a good red lip anyways.) Bésame’s founder, Gabriela Hernandez, immigrated from Venezuela and became fascinated with the sophistication of beauty while playing with her abuela’s makeup brushes. Each of Hernandez’s long lasting beauty products act as shoutouts to the romance of 1930’s Hollywood. Her Black Cake Mascara will give you major romance vibes.
There have been studies done to determine whether Latinxs age slower than others. It’s scientifically proven that we’ve got some good genes, but it could also be that our abuelas taught us the importance of una buena crema.
Here, some Latinx-owned skincare lines to keep your skin looking and feeling blessed. Shine on, reinas!
2. Kat Von D BeautyKat Von D Beauty / Instagram
Cool girl Kat Von D made a name for herself as a badass tattoo artist and creative genius. Now, Von D’s makeup line boasts hundreds of pigmented eye shadows, foundations, and the ever-popular Everlasting Liquid Lipstick. Seriously, go grab yourself some of her Lolita lipstick and thank us later.
3. BeautyBlenderBeautyBlender / Instagram
If Rea Ann Silva’s beauty must-have hasn’t already swept across the foundation on your face, stop what you’re doing and get on board. Seriously, we’ll wait because it’s awesome. Got it? Cool! Because the Mexican and Portuguese entrepreneur completely uprooted the makeup game back in 2007. The innovative makeup sponge doesn’t hold onto product and evenly distributes formulas into skin with zero lines. Yes and yes.
4. Nuance by Salma Hayektiffanyc317 / Instagram
Don’t believe that just because she’s on the red carpet that your girl Salma hasn’t a clue about drugstore makeup. The Mexican-born actress strongly believes in bringing products with healthy ingredients to all women. Which means yes you can find the line in the isles of CVS. Her Flawless Finish Liquid Foundation is also a complete steal at $14 a pop.
5. Reina RebeldeReina Rebelde / Instagram
Regina Merson’s colorful range of lipsticks, shadows, and blush palettes act as an ode to the zesftful culture of her Mexican heritage. With shades like ROSA SALVAJE and MORETÓN, Merson’s line is equal parts queen and rebel.
6. Gaby EspinoGaby Espino / Instagram
Venezuelan telenovela star Gaby Espino’s beauty line is proof that she has more talent to bring to the table. Her lipstick and nail polish line stem from her love of beauty products and fans are OBSESSED. The extreme-pigment and long-lasting cream-texture of her Buh Bye Baby lipstick is packed with antioxidants and also mint for calm, smooth lips.
7. Breakups to Makeuplizbeth4beauty / Instagram
You know that saying “some things are better left unsaid”? Puerto Rican and Cuban makeup artist Angelique Velez’s makeup bag line is for anyone who still has some words to say. Velez’s line of makeup bags and clutches are tagged with quotes that evoke major “same” vibes.
Fun Fact: Velez founded Breakups to Makeups after makeup helped her through a bad break up. #makeupsaveslives
8. Melt CosmeticsGaby Espino / Instagram
This massive cosmetics brand racked up an equally massive fan base in just a matter of 3 years. Lora Arellano is the other founding half of the popping cosmetics line and has been on our radar as a girl boss for a while. Since the launch of her beauty brand, the first-generation Mexican-American has worked with Rihanna and Serena Williams as their go-to makeup artist.
9. Tata Harpertataharperskincare / Instagram
Tata Harper’s 100% nontoxic skincare line has swept up a massive celebrity clientele that includes Gwenyth Paltrow and also Lake Bell. According to Forbes, Harper is Columbian-born with a background in industrial engineering. Gotta love a woman in STEM!
Pro Tip: Go for the super popular Honey Blossom Mask ($65) for girls night in.
10. Brujita Skincarebrujitaskincare / Instagram
Inspired by the vibrant mercados and healing minerals of Mexico, this brand brings magia straight to your face. Focusing on the power of what Mama Earth gifts us, the products are packed with natural clays and powders all sourced in Mexico. Featuring a vegan crema and face masks with ingredients like cinnamon, cacao and honey powder, Brujita Skincare is some serious face food.
Follow on Instagram: @brujitaskincare
11. BreadxButta BotanicaBreadxButta / Instagram
BreadxButta is a lifestyle brand based in Brooklyn, New York, but we are focusing on their CBD wellness line called “Botanica.” Most of the recipes for these Puerto Rican-made products have Taino roots that have been passed down through generations. With healing products like CBD bath soaks, CBD Moon Oil and a CBD tattoo balm, this is where skincare and inner self-care meet.
Follow on Instagram: @breadxbutta
12. Sweet Face by RocioSweetFacebyRocio / Instagram
Sweet Face by Rocio offers an impressive line up of natural products. The shop includes face scrubs, milks and oils for all skin types. Sweet Face even has a little something called “Brow Reviver” for all those chicas that suffered through the skinny brow trend of the ‘90s. With these mujeres-made essentials, your skin is sure to feel sweet.
Follow on Instagram: @sweetfacebyrocio
Mud Shop Naturals are handmade to order in Providence, Rhode Island. To ensure high-caliber, they are produced in small batches. You will definitely feel that quality with products like Turmeric, Kelp and Coffee mudMasks. Finish with some Hemp Seed Facial Serum for the full mud experience.
Follow on Instagram: @mudshop_naturals
14. Sun Kiss Organicssunkissorganics / Instagram
With the tagline “Skincare for Sun-kissed Skin,” Sun Kiss Organics delivers the goods to help your skin feel its most radiant. Eco-friendly and Harlem, New York-made, this line carries stand-out products like Aloe Rose Toner and Lemon Body Balm. But what we love most about them is their charity. For every product sold, Sun Kiss donates $1 to EarthJustice, an organization working to “ensure widespread protections from pollution and exposure to toxic chemicals.”
Follow on Instagram: @sunkissorganics
15. Loquita Bath & BodyLoquitaBathandBody / Instagram
You may already be familiar with Loquita Bath & Body for their original Concha Bath Bomb. However, these Mexican-Guatemalan-owned products go far beyond their variety of delicious vegan bath bombs. You’ll definitely go loca over products like Bidi Bidi Body Butter, Chingona Sugar Scrub and Agua de Jamaica Face Mask.
Follow on Instagram: @loquitabathandbody
16. Bubbly Moon Naturalsbubblymoonnaturals / Instagram
For all the expecting and new mamis out there, Bubbly Moon Naturals has you covered. Literally. Their products are certified vegan and cruelty-free, so you can feel good about what is being absorbed by your skin. There is a natural nursing salve for the breastfeeding mamas and a body soufflé to keep your changing skin as soft as your baby’s.
Follow on Instagram: @bubblymoonnaturals
17. Tiny Shiny Naturalsatabeychoretomedicinals / Instagram
Tiny Shiny Naturals is the Indigenous-Latinx shop serving up organic, mano-made products bursting with Madre Tierra magic. Products like Concha Serum and Organic Pomada are crystal and moon charged. The thing we love most about this nature-based brand though is the fact that they offer their products at a sliding scale.
Follow on Instagram: @tinyshinynaturals
18. Eva’s Gardenevas.garden / Instagram
While we still don’t know the whereabouts of the Garden of Eden, we do know that Eva’s Garden is located in the Dominican Republic. With a $40 anti-acne facial kit and toners for every skin type, Eva’s Garden is a place you’ll want to get lost in.
Follow on Instagram: @evas.garden
19. Yaocihuatl Organic SkincareYaocihuatlorganic / Instagram
All we have to say is: Horchata, Dulce de Leche, and Guava lip balms. However, delectable lip balms are not all Yaocihuatl Organic has to offer. This Los Angeles-based brand has all the fixings to keep your Latinx-glow going. Peep their Etsy shop for goodies like Calendula Face Cream, Coffee Eye Serum and Cayenne Salve.
Follow on Instagram: @yaocihuatlorganic
20. Amomati Medicinalsamomatimedicinals / Instagram
Amomati Medicinals is where skincare gets sacred. Bridging ancient Mexican and Chinese medicine, these products are sure to elevate not only your skin, but also your spirit. Snag some Medicinal Copal Oil to remove energy blocks or to reduce inflammation in the skin. There’s even a Healing Warrior Face Cream infused with calendula and yarrow to help strengthen and tighten your warrior womxn skin.
Follow on Instagram: @amomatimedicinals
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