The Beatdown

These 20 Latinas Went From Beauty Fans To Makeup Moguls

There’s no denying that we love beauty. Some of us learned early on to take good care of our skin, and to have fun with our makeup. So it’s not surprising that so many beauty brands are Latinx-owned.

From natural skincare brands to bold and edgy makeup lines, there’s a variety of Latinx-owned beauty brands to support. There’s a mix between indie, under-the-radar brands to celeb-approved ones. So whether you love wearing a bold red lip, or would rather focus on skincare, then there’s a little something for everyone.

1. Reina Rebelde

Credit: Instagram / @reinarebelde

Created by Texas native, Regina Merson, Reina Rebelde was made for unapologetic babes. With playful shade names like La Doña and Coqueta, this bold brand speaks to Latinx’s who are not only fearless but fierce AF.

2. Sigma Beauty

Credit: Instagram / @sigmabeauty

Aside from its dazzling makeup products, Sigma Beauty creates the best beauty tools on the market. All of their tools are genius, too. For example, its Dry’n Shape brush cleaner deep cleans, dries, and reshapes your brushes, while the Titanium brush set is literally indestructible; its made so your brushes will NEVER fall apart. But when you learn about Sigma’s founders, Simone Xavier and Rene Xavier Filho, it’s easy to see why their products are made with a purpose. Brazil natives, Rene has a background in civil engineering and business administration, while Simone has a Ph.D. in Molecular Biology and a Masters in veterinary science. Talk about a power couple.

3. Lunar Beauty

Credit: Instagram / @lunarbeauty

Founded by one of the biggest YouTube and Instagram beauty influencers, Manny Gutierrez (aka Manny MUA), this brand is all about celebrating your most authentic self. The San Diego native made sure to create a line that’s not only fun but one that’s inclusive.

4. Gaby Espino

Credit: Instagram / @gabyespinostore

Venezuelan telenovela star, Gaby Espino, launched a line of super pigmented lipsticks. From bright pinks to sultry purples to deep reds, there’s a little something for everyone. The best part? There’s not one type of lipsticks. There’s a range of mattes, extreme mattes, glosses, creams, velvets, and more.

5. Tata Harper Skincare

Credit: Instagram / @tataharperskincare

Founded by Colombiana, Tata Harper, this 100% natural skincare line has become a cult-fave among celebs and beauty lovers alike. The brand was created after Tata couldn’t find high-quality, natural products in the beauty market. Thanks to her, that void has now been filled. People don’t have to risk their health in order to get great skincare results.

6. Besame Cosmetics

Credit: Instagram / @besamecosmetics

Cosmetics historian, artist, and designer, Gabriela Hernandez, created Besame Cosmetics after a life-long love for vintage makeup. Aside from its retro packaging and products (the lipsticks are replicas of shades from the past and the cake mascara is a product stars from the Golden Age of cinema used), Besame will make you feel special and glamorous.

7. Melt Cosmetics

Credit: Instagram / @meltcosmetics

Latina makeup artist Lora Arellano co-founded Melt Cosmetics with her bestie Dana Bomer. Together, they’ve built a beauty empire with their vibrant eyeshadows, bold lipstick shades, pigmented blushes, and dazzling highlighters. Lora’s background in beauty is just as amazing as the products she helps create. She started working the makeup counter at Nordstrom to doing Rihanna’s makeup on tour to creating a successful makeup empire.

8. Joanna Vargas Skincare

Credit: Instagram / @jvskincare

Similar to Tata Harper, Joanna Vargas’ eponymous skincare brand is dedicated to plant-based ingredients that work. Not only is Joanna one of the most sought-after facialists in Hollywood—celebs flock to her before major events—but her luxury products are worth every penny. The New York-based Latina has been in the skincare business for over a decade, so she knows a thing or two about beauty.

9. KL Polish

Credit: Instagram / @klpolish

KL Polish was created by one of YouTube’s most popular beauty gurus, Kathleen Fuentes (aka Kathleen Lights). After having successful beauty collaborations with ColourPop and Morphe, the Cubana branched out to launch her own nail polishes. The shades in each collection are bright, bold, and vibrant just like Kathleen herself.

10. Dominique Cosmetics

Credit: Instagram / @dominiquecosmetics

Another successful beauty YouTuber, Christen Dominique, launched an eponymous makeup brand called Dominique Cosmetics. From her first coffee-themed palette to her latest lemonade-inspired one, all of her products will make you want to have fun with your looks.

11. Chaos Makeup

Credit: Instagram / @chaosmakeup

The brand’s founder, Megan Martinez, has created one of the most exciting makeup brands on the market. Their color-changing shadows are truly one-of-a-kind. And once beauty lovers discovered the mesmerizing rainbow highlighter, they pretty much broke the internet. While Martinez’s unique brand is quickly becoming a cult-fave among pros, her story is what really makes us admire her. She went from being homeless at the age of 14 to building a beauty empire.

12. Orlando Pita Play

Credit: Instagram / @orlandopita

Cuban hairstylist Orlando Pita has worked with the biggest stars, including Beyoncé, Anne Hathway, Kate Moss, and Bella and Gigi Hadid. So it’s not surprising that after years of working as a celeb hairstylist that he wouldn’t create his own eponymous hair care line. And luckily for us, we can achieve that same celebrity-approved hair with his line of amazing products.

13. Vive Cosmetics

Credit: Instagram / @vivecosmetics

Vive is a makeup brand created by Latinxs for Latinxs — and its two founders, Joanna Rosario and Leslie Valdivia, stand by that. With vibrant lipstick shades to choose from, like hot pinks, oranges, and reds, these are the colors you’ll want to wear all summer long. Each lipstick has a cheeky name, too, like Pan Dulce, Luchadora, and Cumbia. There’s even a sultry purple liquid lip inspired by Selena Quintanilla.

14. Loquita Bath and Body

Credit: Instagram / @loquitabathandbody

Known for making novelty products like the always sold out mangoneada, elote, and bidi bidi bath bombs, Mira Perez’s beauty brand is unlike any other. Aside from its playful bath bombs, the brand makes the most heavenly face masks, scrubs, and lip balms.

15. Rizos Curls

Credit: Instagram / @rizoscurls

Julissa Prado created Rizos Curls after struggling to find products that worked for her curly hair. She not only perfected her products to work for all curl types, but she set out to make formulas that were made with high-quality ingredients. Now, curly-haired babes can enjoy and celebrate their hair in all its glory.

16. Brujita Skincare

Credit: Instagram / @brujitaskincare

Founded by Leah Guerrero, Brujita Skincare literally brings the magia to your beauty routine. The holistic beauty brand is enriched with mineral earth powders and clays sourced from the mercados of Mexico. Not only will these products heal your skin naturally, but you’ll feel Mother Nature’s enchanting powers.

17. No B.S. Skincare

Credit: Instagram / @livenobs

Like the cheeky name suggests, this skincare brand doesn’t mess around. Its skincare is made with effective plant-based, natural ingredients. Basically, they stripped away all of the bullshit. The products don’t have anything on their “shit list” like sulfates, parabens, artificial fragrances, etc. Even better? They even got rid of b.s. marketing. The brand’s Instagram feed and website are filled with daily affirmations that will make you want to live your best life. For example, they have a postcard that reads: “severely allergic to the b.s.” Agreed.

18. Mia Del Mar

Credit: Instagram / @miadelmarbeauty

While Mia Del Mar hasn’t debuted all of its products just yet, this Latinx-owned brand is all about celebrating your roots. And with ingredients that have been passed down through generations, this line will mainly focus on skin care that’s both trendy and traditional.

19. Gabriel Cosmetics

Credit: Instagram / @gabrielcosmetics

Gabriel Cosmetics, founded by Gabriel De Santino, has been around since 1992. Inspired by his own personal experience with botanical skincare, the cosmetics line creates some of the best natural products.

20. Alamar Cosmetics

Credit: Instagram / @alamarcosmetics

Gabriella Trujillo went from Boxycharm’s in-house makeup artist to launching her own brand, Alamar Cosmetics. The makeup line is a celebration of the Cubana’s heritage, and its first product, the Reina del Caribe Vol. 1 eyeshadow palette, is proof.

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People Are Accusing Kat Von D Beauty of Scamming Customers With Their Famous Tattoo Liners

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People Are Accusing Kat Von D Beauty of Scamming Customers With Their Famous Tattoo Liners

Yes, we know. Makeup maven Kat Von D has been long been on the outs with fans who once adored her. In addition to the slew of offenses stacked up against her, Von D’s recent declaration that she would not be vaccinating her son after his birth certainly has not done her any favors.

Now, the tattoo artists’ latest controversy means she’s enduring another fall from her fans’ graces.

Beauty enthusiasts are currently accusing Von D of scamming them out of their money with the Trooper Tattoo Liner

Cheyenne Vaughan / Facebook

At the end of last month, Facebook user Cheyenne Vaughan accused Von D’s makeup brand of “putting a sample-size eyeliner into a longer-shell tube,” and then selling it to customers for “triple the price.”

Vaughan shared a photo of the eyeliner in her post that showed the dismantled product in three pieces. One was a long tube, the other a cartridge that holds the actual product, and the last piece: a cap.

“Yall I’m about to lose my mind right now,” Vaughan wrote in the post. “Kat von D really been putting a sample size eyeliner into a longer shell tube and selling to my dumb ass for triple the price. I’M ABOUT TO LOSE MY MIND RIGHT NOW.”

Facebook users who saw the post were quick to respond to Vaughan.

“That’s what you get for supporting an anti-vaxer,” wrote on user.

Others came to Von D’s defense, asking Vaughan to support her claims with actual facts.

“Did you actually make sure this is factual, by weighing the amount of liquid in each one? I didn’t think so. Wtf is wrong with people??”

And of course, many didn’t waste time in bringing up the fact that Von D is anti-vaccinations.

“Y’all need to stop supporting the anti-Vaxer,” one wrote.

“That’s what you get for supporting an anti-vaxer,” replied another.

Six thousand shares of the post later, and Von D responded with her defense.

@thekatvond / Instagram

In a post to her Instagram account, Von D asserted that she wasn’t cheating customers. In fact, according to her, while the cartridge is the same size for every liner, the amount of ink inside of it differs depending on the liner size.

“The cartridges in both full size liners and mini liners are the same — it’s the amount of product inside each cartridge that is different. So, for example, the product fill on our full size Tattoo Liner is 0.55 ml, while the product fill for the mini is 0.2 ml – thats over DOUBLE the amount of product! Any brand who has an eyeliner with similar component on the market will tell you the same thing. You need that much cartridge space for the pigment to flow out,” she wrote.

See for yourself in the comments section of Von D’s post on whether or commenters are satisfied. Hint: people remain stanning their anti-Vanti-ant-vaxx position.


Read:This Mexican Scientist Is Making Eco-Friendly Shopping Bags Through Nopal Juice

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Selena Quintanilla’s Family Is Creating A Makeup Line In Celebration Of The Tejana Queen

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Selena Quintanilla’s Family Is Creating A Makeup Line In Celebration Of The Tejana Queen

This just in: the late Selena Quintanilla is getting her very own makeup line. I know what you’re thinking: hasn’t this been done before? But no, actually, it hasn’t. While big brands have had Selena-inspired collections, this will be the first full line, and it’s coming straight from the Quintanilla family.

According to The Blast, the queen of Tejano music’s family is launching “Selena Vive,” a full cosmetics line that will include lipsticks, eye makeup, foundations, nail polish, perfume and accessories.

The late singer’s dad, Abraham Quintanilla, is also preparing to trademark the name “Selenaville,” what fans have nicknamed the museum dedicated to the star in Corpus, Christi, Texas, for a possible other cosmetics line.

While a release date hasn’t been set yet for either line, fans are already celebrating.

In 2016, MAC released its Selena collection, which sold out promptly. A year later, Forever 21 similarly starting selling Selena merch.

News of the late singer’s official line comes after Netflix announced they would be working with the Quintanilla family to produce a series on Selena’s life.

Read: This Video Of The Texas Longhorn’s Playing Tribute To Selena Quintanilla Is So Sweet And Beautiful It Hurts

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