The Beatdown

¡Adórate! I Use Makeup As An Instrument For Intentional Self-Care And Undeniable Self-Love

Women and femmes are told that we’re conceited if we spend too much time looking in the mirror. According to society, we’re full of ourselves and narcissistic for taking several selfies and, to our loved ones, we take too long on our beauty routines and look “better” without it. People feel uncomfortable when we love ourselves loudly. But I have spent many years not loving myself, allowing others to love me badly and being too busy to even notice I was neglecting myself. Through these failed relationships with others and myself, I used the art of makeup as an instrument for intentional self-care and undeniable self-love.

My makeup ritual is how I began to pay attention to myself, and it’s how I honor and adore myself daily.

To start, I sit down at my vanity and repeat my daily affirmations aloud. I prep my skin with my favorite products and repeat: “I am beautiful. I am strong. I am resilient.”

(Photo Credit: Samanta Helou)

I continue by blending my eyeshadow and drawing my winged eyeliner — I’ve gotten the precision down to a science — in perfect symmetry. My eyes are almond-shaped, just like my dad’s, and lining them with black eyeliner brings out their fierceness. My eye shape tells a story that moves beyond my mixed ancestry of latinidad. To accentuate these inherited features, a true mezcla of my Mexican mami and Peruvian papi, I use makeup as a tool of empowerment, reclamation and inspiration.

(Photo Credit: Samanta Helou)

Next is possibly my favorite part of my makeup ritual: contour and highlight. All the women in my family have prominent cheekbones, and contouring and highlighting allows me to accentuate these features. I used to feel really disconnected from my Peruvian heritage, until I lived in Perú and saw all the beautiful carved out cheekbones – a feature I’ve come to love. Of course, there’s many other reasons I’m connected to my peruanidad, but learning to love myself and my identities meant loving the skin I’m in. Now with a greater sense of self, I let the confidence exude through adornment.

(Photo Credit: Samanta Helou)

On any given day, I stick with mauve shades of lipstick for a neutral look. I switch it up with a classic red lip when I need the extra confidence boost. If I have a presentation, a photoshoot or just want to impress myself – I pull out the red because wearing it makes me feel unstoppable.

The art of applying makeup is a personal, intimate ritual of care and adoration of self. Deciding which pair of gold hoops to wear is an act of resilience because adornment isn’t always afforded to women of color. We’re called excessive and tacky when we boldly don acrylic nails, big hoops and a deep lip color.

(Photo Credit: Samanta Helou)

Although the innovative techniques we use to apply makeup are discounted, we create works of art with palettes, bronzers and brushes. We create masterpieces in the comfort of our homes, in our sacred places of rest and leisure. We learn the artistry of armor and war paint and complement each other on what we’ve created. Receiving praise for your makeup from another woman or femme with a sharp-ass wing is like an exchange of love and adoration, an unwritten rule of sisterhood and kinship, whether on the ‘gram or in person.

There’s something about adorning myself with makeup and accessories that feels like worship. I love and honor myself better than anyone else will. The amount of time I dedicate to myself is invaluable so I can blend my foundation and concealer with love and intentions and call it self-care because it is.

(Photo Credit: Samanta Helou)

It’s not frivolous, extra or unnecessary. It’s the armor I wear to deal with day-to-day challenges with extra style and glam.

Makeup is art and ritual that sets the tone for my day. Every day isn’t well balanced and intentional, but at least my winged-liner is on point. At its best, self-care should be sustainable. It should not be an after-thought and practiced only once we’re burnt out. At the very least, I spent 45 minutes applying my favorite lipstick, listening to music and preparing to hustle and get shit done, and I look fly while doing it.

Makeup is a form of artistry that allows me to tell that story and emphasize whatever I want it to. Whether it be with a bold lip, a nude one, false lashes or no makeup at all, I get to decide what makes me feel beautiful. I decide how to adorn myself today.

Read: A Curly Hair Expert Walked Us Through The Process Of Achieving Tessa Thompson’s Latest Unicorn Hair Look

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The Spanish ‘Star-Spangled Banner’ Is Being Shared To Honor Hispanic Workers Fighting COVID-19

No Pos Wow

The Spanish ‘Star-Spangled Banner’ Is Being Shared To Honor Hispanic Workers Fighting COVID-19

There’s no denying that the world looks a lot different now than it did in 1947. And while the list of all of the positive changes that the decades stretching between now and then have done for the world and minorities, a recent campaign is also highlighting the ways in which our current president could take some notes on certain values the United States held dear during this time. Particularly ones that had been pressed for by one of our former presidents.

As part of Franklin D. Roosevelt’s “Good Neighbor Policy” effort, he worked to promote positive and healthy relations between the United States in Latin American countries.

At the time Rooseveltaimed to ensure that the North, Central and South American countries avoided breaking under the influence of Axis countries during World War II. As part of this campaign, Roosevelt comissioned a Spanish and a Portuguese version of the U.S. national anthem. According to Time Magazine he also “recruited Hollywood to participate in this Good Neighbor Policy; Walt Disney went on goodwill tour of South America, hoping to find a new market for his films, and ended up producing two movies inspired by the trip: Saludos Amigos (1942) and The Three Caballeros (1944). The Brazilian star Carmen Miranda also got a boost, and her role in The Gang’s All Here made her even more famous in the U.S. And alongside these cross-cultural exchanges, the U.S. government decided it needed an anthem that could reach Spanish speakers.”

According to NPR, Clotilde Arias, wrote wrote the translation at the end of World War II, was born in the small Peruvian city, Iquitos in 1901 and moved to New York City to become a composer when she was 22-years-old. Her version of the anthem is now part of an exhibit at the Smithsonian Institution in Washington, D.C.

Now in an effort to support Latino communities affected by the coronavirus, the non-profit We Are All Human Foundation’s Hispanic Star campaign commissioned the a remake of the song.

Hoping to raise awareness of its Hispanic Recovery Plan and efforts to help to connect Hispanic small businesses and workers with resources during the pandemic, the campaign brought the old recording from obscurity.

For the song, the 2019 winner of the singing competition La Voz,  Jeidimar Rijos, performed “El Pendón Estrellado.” Or, “The Star-Spangled Banner.” 

The song has already received quite a bit of comments and support on Youtube.

Hang in there, fam. We can only get through this together.

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These Online Botanicas Will Satisfy The Bruja In You


These Online Botanicas Will Satisfy The Bruja In You

With young Latinxs reclaiming the bruja identity, the demand for access to novenas, herbs and other specially crafted ritual tools has grown tremendously. Luckily, these Latinx-owned online botanicas have made it easy for brujas, or anyone who wants to dive deeper into the practice, to get their hands on the goods. Whether you’re looking to conjure up more cash flow or secure some extra protection from those pesky mal de ojos, these shops have the magia you need.

1. The Flowerchild Bruja

You know you’ve received some real tesoro when you open your delivery and see the holographic cellophane. Unmistakable and unique products are what make The Flowerchild Bruja’s shop un cielo de flores. Garden Smudge Sticks adorned with colorful flowers and loose herbs packaged in clear hearts make this online botanica a must-visit if you’re looking to manifest more love and beauty into your life.

2. Brooklyn Brujeria

No forlorn-looking saints and pale stricken Marys here! Brookyn Brujeria offers a fresh and modern take on the classic bruja necessity of novena candles. At $10 a candle, you can enhance the vibrations and style of your space without blowing all your chavo. With intentions like Boss Bitch and F*ck Outta Here, these ain’t your abuelitas’ novenas.

3. The Hoodwitch Store

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Thank you for all of your love & support to those who have been readers and customers of @thehoodwitch over the years. ♥️You know truly how hard I work and that this is my livelihood and culture. Visual art and magic ARE my life and practice. Not a peach flavored “turquoise” glitter drink. My magic is in my blood, my magic is in my ability to bring life to my visions, it is creation & destruction. Over the last 6 years, I have been so honored and lucky to be featured in some of the largest media publications internationally not limited to Instagram. This is bigger than that and the creative team for Starbucks knew that. I have personally worked on consulting large companies in their design concepts this work comes naturally to me. “So what’s the big fuss?” My personal style has become synonymous with the visual aesthetic of my brand. No, I absolutely did not “invent” the crystal balls nor acrylic nails but What I created was a space for myself along with other POC to feel represented and have visual imagery that was representative of us. The colorful candles of my local botanicas, my gold jewelry, and my long nails clutching my crystals are certainly not “new” but to see them presented in a manner that I shared visually in this space was. Katherine de Vos Devine @devosdevine is a lawyer and art historian who wrote a powerful and insightful look as to what exactly is happening with this situation and we are sharing it in our story today because more than anything she truly gives the full tea of the situation. I can strip away the crystal balls, the nail art, and delete all of my beautifully curated photos but I will always be me, I will always be my grandmother’s voices and wisdom. I will create, and I will always know my value and my worth. I trust and believe that my ancestors and my guides are looking after me. These giants may have the money to bully artists, creatives, and small business but we know the truth and absolutely must not allow it. As a small business owner, I appreciate you standing with us in this uphill journey and even if it goes nowhere, at the end of the day I can laugh to myself knowing that Starbucks made a drink inspired by HW 🔮

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If you’re in the market for an obsidian scrying mirror, unique tarot decks or nail polish for your mystic manos, then The Hoodwitch Store is your one-stop bruja shop. Be sure to also check out the Bruja Bookshop tab, where you’ll find vintage, one-of-a-kind libros to up your witchy wisdom. The shop offers some rare finds en español as well. However, make sure you stay up to date on the latest inventory. These goods sell out fast!

4. House of Intuition

If you live in LA, you’ve most likely heard of House of Intuition. With four brick and mortar stores throughout the area, plus an online shop, it’s probably a wise investment to grab one of their “Success” intention candles. Their beautifully colored novenas aren’t the only reason to check out the shop, though. Seriously, this casa is staked with everything from crystals skulls, cauldrons and wands to a line called “Hair Mystics” featuring crystal-infused hair mists. You’ll be glad your intuition led you here.  

5. Lunar Magic Shop

Lunar Magic Shop is the super affordable and super thoughtful shop with some of our favorite bruja apparel. You will for sure want to grab the “My Mom Will Hex You” tee for the little one in your life or the “I Am My Own Sacred Place” one for yourself. While you’re at it, you might as well secure the “Motherhood”and “Student” crystal kit bags. This small shop definitely has the whole family’s brujeria needs in mind.

6. Curandera Press

While this shop is currently taking a small hiatus, they will re-launch on August 1. This gives us time to save up for a big vela haul. We could all use some divine intervention with lazy lovers and bad hair days, right? With Curandera Press’ “No Mas Amante Perezoso” and “Good Hair Day” velas, your prayers are answered. We’re excited to see what intentions they roll out next.

Read: In These Trying Times, Boricua Bruja Emilia Ortiz Provides A Digital Space For Healing

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