The Beatdown

Beauty Blender Says They Created A Foundation Line For Latinas, But Forgot To Include A Range Of Darker Shades

When Beauty Blender’s founder Rea Ann Silva first debuted her a little pink egg sponge to the world, she created an obsession. A lifestyle. In fact, these days it’s pretty hard to not come across a beauty tutorial on Youtube that doesn’t at one point feature or at least flash a makeup enthusiast using the foundation applicator as they put on their faces at some point or another. Beauty enthusiasts love Beauty Blenders. It’s why, when the brand first announced their plan to release their new Bounce Liquid Whip Long Wear Foundation, a product touted by the brand as inclusive, Silva’s dedicated Latina fanbase wasn’t just elated, they were grateful.

Sadly, the foundation’s big launch hasn’t just fallen flat amongst beauty experts and Latina fans, it’s flopped. Crashed. Burned and then melted.

In the weeks since Beautyblender made its official dive into makeup with the launch of  Bounce, fan feedback has been less than enthusiastic.

When the brand first announced their new makeup line, they shared that their new product would have 24-hour full coverage in a range of 32 shades. Since the launch of the product, however, many fans have pointed out how the foundations color range heavily embraces lighter and medium skin tones while largely leaving out darker shades. It’s a complaint that many are writing off as unacceptable, especially considering the new standards that have been set by brands like Rihanna’s Fenty line where 40 shades of colors are included and provided for people of all skin tones.

In a post to her blog about the foundation, MonicaStyle Muse spoke about her disappointment over the new foundation.

“This is really disappointing. I really love Beauty Blender. I feel like as a Latina-owned brand everyone uses a Beauty Blender, my abuelita has a Beauty Blender,” Monica said in her review about the foundation. “So when I look at this do I feel like I was considered here? Absolutely not. I definitely think they said ‘no, no, no, Monica we can think about her later.'” At one point in the video, Monica considered the possibility of being trolled by the brand, suggesting that the brand gains followers for being part of a scandal.

In response to the criticism, Beautyblender released a statement to Cosmopolitan.

“Of our 32 blends, half the shades (16) are formulated for a range of olive and brown skin tones. We truly want everyone to find their perfect match and our founder, Rea Ann Silva, is not only Latina but a professional makeup artist working primarily with women of colour — so she is an expert in this colour range.

Those with tan, deep and dark skin tones understand that finding the right colour foundation is all about matching your undertone and this is where Rea Ann saw the biggest hole in the market — for women like herself and her multicultural family. BOUNCE offers a wide variety of undertones from neutral, warm, cool, and olive and a special ultramarine blue to create a deep rich tone.”

Our team at FIERCE has yet to try out the brand’s new line of makeup, still, we can’t help but feel an immediate disappointment at the sight of the foundation’s shade palette. (It does seem like pretty slim pickings up in there mi gente.)  Here’s hoping future makeup brands don’t make the same mistakes. Afterall, us women of color have good money to spend.

Check out Monica’s review of the Blender here!


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People Are Accusing Kat Von D Beauty of Scamming Customers With Their Famous Tattoo Liners


People Are Accusing Kat Von D Beauty of Scamming Customers With Their Famous Tattoo Liners

Yes, we know. Makeup maven Kat Von D has been long been on the outs with fans who once adored her. In addition to the slew of offenses stacked up against her, Von D’s recent declaration that she would not be vaccinating her son after his birth certainly has not done her any favors.

Now, the tattoo artists’ latest controversy means she’s enduring another fall from her fans’ graces.

Beauty enthusiasts are currently accusing Von D of scamming them out of their money with the Trooper Tattoo Liner

Cheyenne Vaughan / Facebook

At the end of last month, Facebook user Cheyenne Vaughan accused Von D’s makeup brand of “putting a sample-size eyeliner into a longer-shell tube,” and then selling it to customers for “triple the price.”

Vaughan shared a photo of the eyeliner in her post that showed the dismantled product in three pieces. One was a long tube, the other a cartridge that holds the actual product, and the last piece: a cap.

“Yall I’m about to lose my mind right now,” Vaughan wrote in the post. “Kat von D really been putting a sample size eyeliner into a longer shell tube and selling to my dumb ass for triple the price. I’M ABOUT TO LOSE MY MIND RIGHT NOW.”

Facebook users who saw the post were quick to respond to Vaughan.

“That’s what you get for supporting an anti-vaxer,” wrote on user.

Others came to Von D’s defense, asking Vaughan to support her claims with actual facts.

“Did you actually make sure this is factual, by weighing the amount of liquid in each one? I didn’t think so. Wtf is wrong with people??”

And of course, many didn’t waste time in bringing up the fact that Von D is anti-vaccinations.

“Y’all need to stop supporting the anti-Vaxer,” one wrote.

“That’s what you get for supporting an anti-vaxer,” replied another.

Six thousand shares of the post later, and Von D responded with her defense.

@thekatvond / Instagram

In a post to her Instagram account, Von D asserted that she wasn’t cheating customers. In fact, according to her, while the cartridge is the same size for every liner, the amount of ink inside of it differs depending on the liner size.

“The cartridges in both full size liners and mini liners are the same — it’s the amount of product inside each cartridge that is different. So, for example, the product fill on our full size Tattoo Liner is 0.55 ml, while the product fill for the mini is 0.2 ml – thats over DOUBLE the amount of product! Any brand who has an eyeliner with similar component on the market will tell you the same thing. You need that much cartridge space for the pigment to flow out,” she wrote.

See for yourself in the comments section of Von D’s post on whether or commenters are satisfied. Hint: people remain stanning their anti-Vanti-ant-vaxx position.

Read:This Mexican Scientist Is Making Eco-Friendly Shopping Bags Through Nopal Juice

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Selena Quintanilla’s Family Is Creating A Makeup Line In Celebration Of The Tejana Queen


Selena Quintanilla’s Family Is Creating A Makeup Line In Celebration Of The Tejana Queen

This just in: the late Selena Quintanilla is getting her very own makeup line. I know what you’re thinking: hasn’t this been done before? But no, actually, it hasn’t. While big brands have had Selena-inspired collections, this will be the first full line, and it’s coming straight from the Quintanilla family.

According to The Blast, the queen of Tejano music’s family is launching “Selena Vive,” a full cosmetics line that will include lipsticks, eye makeup, foundations, nail polish, perfume and accessories.

The late singer’s dad, Abraham Quintanilla, is also preparing to trademark the name “Selenaville,” what fans have nicknamed the museum dedicated to the star in Corpus, Christi, Texas, for a possible other cosmetics line.

While a release date hasn’t been set yet for either line, fans are already celebrating.

In 2016, MAC released its Selena collection, which sold out promptly. A year later, Forever 21 similarly starting selling Selena merch.

News of the late singer’s official line comes after Netflix announced they would be working with the Quintanilla family to produce a series on Selena’s life.

Read: This Video Of The Texas Longhorn’s Playing Tribute To Selena Quintanilla Is So Sweet And Beautiful It Hurts

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