When Beauty Blender’s founder Rea Ann Silva first debuted her a little pink egg sponge to the world, she created an obsession. A lifestyle. In fact, these days it’s pretty hard to not come across a beauty tutorial on Youtube that doesn’t at one point feature or at least flash a makeup enthusiast using the foundation applicator as they put on their faces at some point or another. Beauty enthusiasts love Beauty Blenders. It’s why, when the brand first announced their plan to release their new Bounce Liquid Whip Long Wear Foundation, a product touted by the brand as inclusive, Silva’s dedicated Latina fanbase wasn’t just elated, they were grateful.
Sadly, the foundation’s big launch hasn’t just fallen flat amongst beauty experts and Latina fans, it’s flopped. Crashed. Burned and then melted.
In the weeks since Beautyblender made its official dive into makeup with the launch of Bounce, fan feedback has been less than enthusiastic.
When the brand first announced their new makeup line, they shared that their new product would have 24-hour full coverage in a range of 32 shades. Since the launch of the product, however, many fans have pointed out how the foundations color range heavily embraces lighter and medium skin tones while largely leaving out darker shades. It’s a complaint that many are writing off as unacceptable, especially considering the new standards that have been set by brands like Rihanna’s Fenty line where 40 shades of colors are included and provided for people of all skin tones.
In a post to her blog about the foundation, MonicaStyle Muse spoke about her disappointment over the new foundation.
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“This is really disappointing. I really love Beauty Blender. I feel like as a Latina-owned brand everyone uses a Beauty Blender, my abuelita has a Beauty Blender,” Monica said in her review about the foundation. “So when I look at this do I feel like I was considered here? Absolutely not. I definitely think they said ‘no, no, no, Monica we can think about her later.'” At one point in the video, Monica considered the possibility of being trolled by the brand, suggesting that the brand gains followers for being part of a scandal.
In response to the criticism, Beautyblender released a statement to Cosmopolitan.
“Of our 32 blends, half the shades (16) are formulated for a range of olive and brown skin tones. We truly want everyone to find their perfect match and our founder, Rea Ann Silva, is not only Latina but a professional makeup artist working primarily with women of colour — so she is an expert in this colour range.
Those with tan, deep and dark skin tones understand that finding the right colour foundation is all about matching your undertone and this is where Rea Ann saw the biggest hole in the market — for women like herself and her multicultural family. BOUNCE offers a wide variety of undertones from neutral, warm, cool, and olive and a special ultramarine blue to create a deep rich tone.”
Our team at FIERCE has yet to try out the brand’s new line of makeup, still, we can’t help but feel an immediate disappointment at the sight of the foundation’s shade palette. (It does seem like pretty slim pickings up in there mi gente.) Here’s hoping future makeup brands don’t make the same mistakes. Afterall, us women of color have good money to spend.
Check out Monica’s review of the Blender here!