There’s a reason why we can find the face of Frida Kahlo splashed front and center on billboards, TV screens, magazines, and even Snapchat. For decades she has stood as a paragon of modern womanhood, raw and unapologetic. She used her immense talent to share this with the world. Frida is iconic.
Her activism, image, and art have been immortalized on sites where shrines of printed T-shirts, buttons, and posters have, for better or for worse, been made in her honor.
This time, the latest brand to use Kahlo’s face in an effort to sell a product is raising some eyebrows.
The latest Kahlo-inspired item comes in the form of period products.
CREDIT: photo: Saba.com.mx
Saba is a Mexican feminine hygiene brand putting Frida Kahlo’s face on a series of its limited edition products. The Frida-themed collection comes in the form of pads, pantyliners, and tampons. But, get this, the painter’s face is being used for more than just the actual products.
She’s also fronting the covers of the company’s pad dispenser items.
CREDIT: Netflix / Giphy.com
Which I didn’t even know was thing, but I guess there’s always something for something???
Anyway, here’s the thing about Saba’s latest products – everyone is SUPER torn on how to feel about them.
CREDIT: Frida / Miramax / Giphy.com
The discussion so far has been a whole lot of “Do we like it or nah? Do we buy it or nah? It’s actually kind of cute… But would Frida like it or nah?”
For some, the Kahlo products represent and merge two concepts women know well.
One is the fact that being a woman comes with guaranteed pains that can be emotional, mental, and physical. The other, is the fact that Kahlo had been a fervent illustrator of the pains and struggles of being a woman. Her infamous oil painting “Henry Ford Hospital (The Flying Bed)” directly portrayed the pain Kahlo dealt with when forced to address her inability to bear children and the miscarriages she siffered. For some, Kahlo’s rendition on a series of female period products is a tribute to the message of her work, her feminism, and empowerment.
Others are taking issue with the fact that the artist loathed capitalism.
— miri (@MirizGS) December 3, 2017
“Zero bummed out feelings, guys, but my friend Frida Kahlo hated capitalism,” the user above wrote while also pointing out the artist’s particular distaste for enterprise culture. One famous painting depicts her particular aversion towards capitalism, with the portrayal of the fundamental human values that are being destructed by the industrial world.
Others underlined that the image would have her rolling in her grave.
Si reviviera Frida Kahlo y viera que usan su nombre e imagen para unas toallas sanitarias de saba, literal se vuelve a morir
— J. (@jeeeest) September 21, 2017
“If Frida Kahlo was alive again and saw that they used her name and image for saba’s sanitary napkins, literally she would die again,” the user above said in a post.
Some women are just dead ass confused about the whole point of her face on pads, period.
No entiendo muy bien porque Frida Kahlo esta en el empaque de los pantiprotectores de Saba.
— Cousin Vodka (@caaro_cantu) November 26, 2017
In another post, the above user wrote: “I do not understand very well why Frida Kahlo is on the packaging of the Saba pantiliners,”
So what do you think?