One of the best things fans of Kat Von D Beauty can rely on is the guarantee that any new product that the brand drops will be a treasure. In the years since first launching her beauty brand, the Mexican tattoo artist and makeup brand owner has gifted fans with essential classics. Ones that, even years later, continue to impact the quality of our cosmetics bag. First, there was the Lolita liquid lipsticks, then the contouring kit, now the makeup mogul’s brand has launched a line of brow pencils that promise to up our brow game in a way that will last.
Kat Von D Beauty’s Brow Collection is officially on shelves and ready for your love and adoration.
The new brow line is made up of 16 shades of Super Brow Long-Wear Pomade, seven different brow powders, the Signature Brow Precision Pencil, and two brow brushes. All of the items are available on the Kat Von D Beauty website, Sephora.com, as well as in Sephora stores. The long-lasting pomades already all have an average of 4.5 / 5 star reviews.
Fans of the brand will be surprised to find a new ingredient brought to the brown landscape by the vegan artist.
Von D who has actively worked to bring cruelty-free methods to the production of her beauty products and upcoming shoe line recently shared an interview that her Browstruck Dimension Powder has a stroke of subtle genius added to the mix. While most brands typically use a matte color for their eyebrow products, Kat Von D’s label adds a bit of shine in order to bring a more natural look to your brow.
“The formula mimics the same reflection of light that your hair does — because eyebrows are not matte naturally,” Von D told Popsugar. “We have glossy hair that makes up our eyebrows. So, this formula basically just enhances that, and it gives you the most natural-looking brow.”