The Beatdown

Anyone Else Would Say WTF To These Beauty Tips I Learned From My Abuelita, But They Make Total Sense To Latinas

These days so-called beauty gurus (aka people with more than 2,000 followers on IG) act like they’ve come up with the most life-changing beauty hacks. In reality, our sweet abuelitas have been full of beauty secrets all along. Here are a few things I picked up from her…

Go iron straight with an actual iron.

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One of my cousins had crazy curly hair and even the $200 name brand flat irons couldn’t get the kinks out. But abuelita came in super clutch with her advice: “mija, usa una plancha.” DUH! Turns out, a little anti-frizz serum and extending her hair over an ironing board is the only thing that could straighten her hair. Plus if it works for abuelita and Mimi (see above), it must work wonders.

Cerveza keeps the flyaways away.


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My quince hair looked like the picture above and even after dancing el valz, “Payaso de Rodeo” AND “Suavemente,” my curls stood exactly where Martha placed them. The secret wasn’t Aqua Net, but beer. Quien viera mi abuelita…

Baby powder doesn’t only keep bottoms clean.

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Washing your hair is a pain. It’s already a long enough process to wash, lather, rinse and repeat, then you have to throw in another hour to dry and style your hair all over again. Nobody has time for that. Now everyone’s all about dry shampoo. But faking clean hair isn’t a new thing. I learned that dusting baby powder on your roots keeps your hair looking fresh and not greasy. This is life changing especially if your hair starts getting oily after just one day and don’t want to spend $17 on dry shampoo.

The spicier the chile, the bigger the lip.

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Nowadays almost every influencer seems to either be outlining their lips or injecting them to make them look fuller. Little do they know about the all natural lip plumper: jalapeños. You know the swollen tongue feeling you get after biting into something super spicy? That’s essentially what happens when you rub chile over your lips. If you’re going to try it, all I’m going to say is proceed with caution…?

Beat the face with beets.

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My abuelita didn’t grow up with the makeup options I have today, neither did she have the luxury of paying $15+ for one blush compact, but that didn’t stop her from rocking rosie cheeks and stained lips. She gave herself a flushed look by rubbing cooked beets over the apples of her cheeks dabbing them on her lips. Dabbing burgundy beets on your lips resembles the popsicle stain lip trend, but this is sweeter.

Powdered, full-volume muñeca lashes.

Every time I go to Mexico to visit family, I always catch myself staring at my primas eyelashes. They’re always so full and perfect and I know it’s not genetics because I definitely don’t have them. After watching them get ready, I learned that they sprinkle a teeny bit of translucent powder on their lashes to create a base for their mascara. This gives the mascara something to hold on to. Add a couple of layers, y sas, you have muñeca lashes.

Spoon-curled lashes.

Speaking of lashes, after learning what my mom learned from abuelita about curling lashes, I stopped buying eyelash curlers. My mom used to curl her eyelashes basically the same way people curl ribbon with the edge of a scissor. Trust, this leaves your lashes more curly than a curler that really only creases your eyelashes.

Spoon to conceal those tears.

Anyone who has ever cried at night knows that you wake up super hinchada and eeeeeveryone at home knows you were crying the night before. One day I heard my abuelita say that she’d rest a cold spoon on her eyes when she woke up a little puffy. From then on when I needed to chillar, I’d prep and leave a spoon hidden somewhere in the fridge and tip-toe back to it in the morning. This worked well enough to trick my mom into thinking I had a good night’s sleep.

Tape that eyeliner to new heights.

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My 70-year-old neighbor (who is like my second abuelita) is nearly blind and still rocks the perfect eyeliner. I, on the other hand, cannot compete with her skills, but luckily she spilled the chisme: she uses tape as a stencil.

Vaselina for the face is what Vicks is to everything.

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Not to brag, but my abuelita has the smoothest, most flawless porcelain skin I’ve ever seen. Half of it is because she never spent more than five minutes under the sun and the other reason is because she swears by Vaselina – yes, Petroleum Jelly. It sounds disgusting, but she says she dabbed a small amount on the corner of her eyes and outer edges of her lips to stay moisturized and keep arrugas away from her face.

Keep your skin sweet like honey.

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I don’t have my abuelita’s porcelain-perfect skin, what I got stuck with instead was acne-prone skin. TMI, but sometimes nasty blackheads would pop up and no matter how much I tried to get them out they wouldn’t budge. That is, until I heard about the powers of honey. Apparently, if you apply honey on a stubborn blackhead, the honey will suck it to the surface. Almost like those suction strips. I wouldn’t say this is a magical hack, by my mom swears by it and still tells my sister she should try it.

Sleep like a princesa in satin.

Rebelde / Televisa

For my abuelita, beauty sleep didn’t only mean get at least six hours of sleep every night, it meant sleep in fancy style. But there’s a reason: she always said that a pillowcase made of silk would keep my hair tangle-free and shiny and would also keep my skin looking fresh.

She always knows how to treat her grandkids right.

Read: READ: At Just 6 Years Old, She Told Her Parents To Put An End To The Birthmark Removal Treatments She Was Going Through

What are some beauty tips you learned from women who raised you? Spill the secrets in the comments below! 

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The Spanish ‘Star-Spangled Banner’ Is Being Shared To Honor Hispanic Workers Fighting COVID-19

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The Spanish ‘Star-Spangled Banner’ Is Being Shared To Honor Hispanic Workers Fighting COVID-19

There’s no denying that the world looks a lot different now than it did in 1947. And while the list of all of the positive changes that the decades stretching between now and then have done for the world and minorities, a recent campaign is also highlighting the ways in which our current president could take some notes on certain values the United States held dear during this time. Particularly ones that had been pressed for by one of our former presidents.

As part of Franklin D. Roosevelt’s “Good Neighbor Policy” effort, he worked to promote positive and healthy relations between the United States in Latin American countries.

At the time Rooseveltaimed to ensure that the North, Central and South American countries avoided breaking under the influence of Axis countries during World War II. As part of this campaign, Roosevelt comissioned a Spanish and a Portuguese version of the U.S. national anthem. According to Time Magazine he also “recruited Hollywood to participate in this Good Neighbor Policy; Walt Disney went on goodwill tour of South America, hoping to find a new market for his films, and ended up producing two movies inspired by the trip: Saludos Amigos (1942) and The Three Caballeros (1944). The Brazilian star Carmen Miranda also got a boost, and her role in The Gang’s All Here made her even more famous in the U.S. And alongside these cross-cultural exchanges, the U.S. government decided it needed an anthem that could reach Spanish speakers.”

According to NPR, Clotilde Arias, wrote wrote the translation at the end of World War II, was born in the small Peruvian city, Iquitos in 1901 and moved to New York City to become a composer when she was 22-years-old. Her version of the anthem is now part of an exhibit at the Smithsonian Institution in Washington, D.C.

Now in an effort to support Latino communities affected by the coronavirus, the non-profit We Are All Human Foundation’s Hispanic Star campaign commissioned the a remake of the song.

Hoping to raise awareness of its Hispanic Recovery Plan and efforts to help to connect Hispanic small businesses and workers with resources during the pandemic, the campaign brought the old recording from obscurity.

For the song, the 2019 winner of the singing competition La Voz,  Jeidimar Rijos, performed “El Pendón Estrellado.” Or, “The Star-Spangled Banner.” 

The song has already received quite a bit of comments and support on Youtube.

Hang in there, fam. We can only get through this together.

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These Online Botanicas Will Satisfy The Bruja In You


These Online Botanicas Will Satisfy The Bruja In You

With young Latinxs reclaiming the bruja identity, the demand for access to novenas, herbs and other specially crafted ritual tools has grown tremendously. Luckily, these Latinx-owned online botanicas have made it easy for brujas, or anyone who wants to dive deeper into the practice, to get their hands on the goods. Whether you’re looking to conjure up more cash flow or secure some extra protection from those pesky mal de ojos, these shops have the magia you need.

1. The Flowerchild Bruja

You know you’ve received some real tesoro when you open your delivery and see the holographic cellophane. Unmistakable and unique products are what make The Flowerchild Bruja’s shop un cielo de flores. Garden Smudge Sticks adorned with colorful flowers and loose herbs packaged in clear hearts make this online botanica a must-visit if you’re looking to manifest more love and beauty into your life.

2. Brooklyn Brujeria

No forlorn-looking saints and pale stricken Marys here! Brookyn Brujeria offers a fresh and modern take on the classic bruja necessity of novena candles. At $10 a candle, you can enhance the vibrations and style of your space without blowing all your chavo. With intentions like Boss Bitch and F*ck Outta Here, these ain’t your abuelitas’ novenas.

3. The Hoodwitch Store

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Thank you for all of your love & support to those who have been readers and customers of @thehoodwitch over the years. ♥️You know truly how hard I work and that this is my livelihood and culture. Visual art and magic ARE my life and practice. Not a peach flavored “turquoise” glitter drink. My magic is in my blood, my magic is in my ability to bring life to my visions, it is creation & destruction. Over the last 6 years, I have been so honored and lucky to be featured in some of the largest media publications internationally not limited to Instagram. This is bigger than that and the creative team for Starbucks knew that. I have personally worked on consulting large companies in their design concepts this work comes naturally to me. “So what’s the big fuss?” My personal style has become synonymous with the visual aesthetic of my brand. No, I absolutely did not “invent” the crystal balls nor acrylic nails but What I created was a space for myself along with other POC to feel represented and have visual imagery that was representative of us. The colorful candles of my local botanicas, my gold jewelry, and my long nails clutching my crystals are certainly not “new” but to see them presented in a manner that I shared visually in this space was. Katherine de Vos Devine @devosdevine is a lawyer and art historian who wrote a powerful and insightful look as to what exactly is happening with this situation and we are sharing it in our story today because more than anything she truly gives the full tea of the situation. I can strip away the crystal balls, the nail art, and delete all of my beautifully curated photos but I will always be me, I will always be my grandmother’s voices and wisdom. I will create, and I will always know my value and my worth. I trust and believe that my ancestors and my guides are looking after me. These giants may have the money to bully artists, creatives, and small business but we know the truth and absolutely must not allow it. As a small business owner, I appreciate you standing with us in this uphill journey and even if it goes nowhere, at the end of the day I can laugh to myself knowing that Starbucks made a drink inspired by HW 🔮

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If you’re in the market for an obsidian scrying mirror, unique tarot decks or nail polish for your mystic manos, then The Hoodwitch Store is your one-stop bruja shop. Be sure to also check out the Bruja Bookshop tab, where you’ll find vintage, one-of-a-kind libros to up your witchy wisdom. The shop offers some rare finds en español as well. However, make sure you stay up to date on the latest inventory. These goods sell out fast!

4. House of Intuition

If you live in LA, you’ve most likely heard of House of Intuition. With four brick and mortar stores throughout the area, plus an online shop, it’s probably a wise investment to grab one of their “Success” intention candles. Their beautifully colored novenas aren’t the only reason to check out the shop, though. Seriously, this casa is staked with everything from crystals skulls, cauldrons and wands to a line called “Hair Mystics” featuring crystal-infused hair mists. You’ll be glad your intuition led you here.  

5. Lunar Magic Shop

Lunar Magic Shop is the super affordable and super thoughtful shop with some of our favorite bruja apparel. You will for sure want to grab the “My Mom Will Hex You” tee for the little one in your life or the “I Am My Own Sacred Place” one for yourself. While you’re at it, you might as well secure the “Motherhood”and “Student” crystal kit bags. This small shop definitely has the whole family’s brujeria needs in mind.

6. Curandera Press

While this shop is currently taking a small hiatus, they will re-launch on August 1. This gives us time to save up for a big vela haul. We could all use some divine intervention with lazy lovers and bad hair days, right? With Curandera Press’ “No Mas Amante Perezoso” and “Good Hair Day” velas, your prayers are answered. We’re excited to see what intentions they roll out next.

Read: In These Trying Times, Boricua Bruja Emilia Ortiz Provides A Digital Space For Healing

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