Makeup Fanatics Don’t Know What To Do With Themselves After Learning The Naked Palette Is Discontinued
One of the most popular eyeshadow palettes — probably one of the first palettes you bought at either Sephora or Ulta is no more. We’re talking about Urban Decay’s Naked Palette, the bronzy eyeshadow that included every shadow a makeup lover could only dream of. The palette was created in 2010 and was so successful a Naked2 was created. However, August 23 2018 claimed the end of this masterpiece. Scroll through to see how all makeup lovers are mourning the passing of this icon.
On August 21st 2018, Urban Decay asked Twitter followers which of the Naked Palettes was their favorite.
What a tease?! Twitter had no idea what was to come a couple of days later.
Without any other warning, on Aug. 23rd Urban Decay announced the death of their best-selling product, the Naked Palette.
And just like that the beauty empire said that the Naked Palette would be no more.
Urban Decay founding partner, Wende Zomnir released a few details about this decision that upset hundreds of thousands.
Credit: @udwende / Instagram
“Saying goodbye to Naked is extremely bittersweet,” Zomnir says. “It was a big moment in our history. It’s a little painful to leave your past behind, but it’s also essential to always evolve. I will forever miss Naked, but we plan to turn the grief into even more greatness. Urban Decay will continue to thrive in Naked’s memory and honor — just wait and see.” What a statement.
Urban Decay said goodbye with their closest friends, including a handful of Latina super influencers.
Credit: Urban Decay Cosmetics / YouTube
Yes, it’s a very dramatic sendoff — for eyeshadow — but also well deserved. Nicole Richie led the sad, sad, service and fellow Latina, Christen Dominique followed with very touching words. Other
dramatic attendees included Chrisspy, Shalya and Kandee Johnson. One only hopes to have a funeral this beautiful and cinematic.
After this tragic announcement, Twitter entered a state of panic.
People do not know how they are going to live their life without this sacred piece in their collection that they’ve had for eight years. I mean, that’s a lifetime (if you’re a kid). Talk about separation anxiety.
But first, people recognized the level of goals that funeral was.
Have you seen anything more iconic? I know none of those influencers would even consider going to my service.
People are freaking out because this is their go-to.
It’s hard enough to find a collection of shadows that all go together for a nighttime or daytime look, let alone something you can wear from morning to night.
Something like when your mom would punish you or when you’d go through a bad breakup, people swear they’ll do anything.
“I know we can make this work, I’ll do whatever you want! Just please don’t take #OGNaked away from me!”
No one saw this coming.
And that’s why it’s so haaard to say goodbye to yesterdayyyyy. *Boyz II Men voice*
Others feel extremely betrayed.
How could someone just up and leave like this?
I mean, people’s hearts are aching.
This is probably *worse* than saying goodbye to a friend. Ever been betrayed by a friend?
Others are having to deal with unhealthy coping mechanisms.
The world may be coming to an end, but ladies, please don’t do this.
This palette has been with people from the beginning.
For many, this was their introduction into the fabulous world of makeup.
It looks like some have their very first palette.
Hold on to that. It might be worth a lot of money some day. It’s a collector’s item at this point.
When you bought this palette, you knew you were officially becoming serious about your makeup.
You go way, way, back and have so many memories with this palette.
If you didn’t know, this is one of the first palettes that started the eyeshadow palette craze.
Can you think of a more iconic palette? Do you even remember what you used before using this palette?
In turn, people are planning on stocking up while they can.
They will not accept that they may possibly have to live their life without this complete palette. One question: does it come in Costco size?
Luckily for die-hard fans, the palette is on sale. While supplies last, of course.
People are going in and spending whatever money they have left because they know it’s probably never coming back to life.
So run, don’t walk.
Because it’s likely to sell out very soon.
And may you Rest In Peace, Naked Palette.
You were so good to us.
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