The Beatdown

This Cubana-Owned Eyeshadow Palette Has All The Tropical Shades You’ll Want To Rock This Summer

From Fenty Beauty’s vast foundation range to coverboys, high-end and drugstore cosmetic brands alike are making attempts to reach markets that have long been overlooked. So during a time when differences are “in,” it’s surprising how little these brands, with all their money and influence, have done to embrace Latinx cultures in their products.

With an estimated 1.2 trillion dollars worth of spending power in the United States alone, Latinxs are some of the biggest investors in beauty products. Knowing this, it’s important to put our money behind women of color-owned brands, ones that uplift us in all the ways we’re not when we take out our brushes in the morning and apply shimmery eyeshadows like “Trust Fund Baby” to our lids.

Picking up on big brands’ slack is Alamar Cosmetics, a new beauty company offering eyeshadows and brushes that speak to Latinas. The brand, which debut last month, is currently selling an eyeshadow palette called Reina Del Caribe Vol. 1 that is inspired by Cuban culture. The vibrant shades include a Cafecito brown, Guantanamera red, Varadero blue and a golden Malecón, among other Caribbean treats.

(Photo Credit: Instagram / @alamarcosmetics)

“It was important to introduce my brand to the world with themes and names that meant a lot to me and would resonate with anyone that shares my culture,” owner and makeup artist Gabriela Trujillo told FIERCE. “Alamar Cosmetics as a whole is for everyone, but this palette is for las Reinas Del Caribe.”

The Miami-based artist, who named her biz after the Cuban city she was born in, Alamar, said she was inspired to launch her company after watching fierce African-American women start lines that empower their community.

“I saw that minorities benefited from seeing themselves represented in a brand, and I wanted to do the same for my people and to bring our culture into the world of beauty. I also felt I needed to create makeup that doesn’t marginalize anybody,” she said.

(Photo Credit: Instagram / @alamarcosmetics)

Reina Del Caribe Vol. 1 has already made its way into popular monthly beauty subscription boxes like BoxyCharm and onto the faces of famous influencers. Fellow cubana Kathleen Lights is one of the palette’s biggest supporters, calling it “a tropical getaway dream” in a recent tutorial.

Instagram MUA Darlene Abreu, who recently took over Alamar Cosmetic’s Instagram for a tutorial, called the palette “amazing,” even noting that each shadow is soft, rich and great for beginners and MUAs alike.

“The brand represents a huge part of our culture as Latinos. Regardless of where we are from, we all share similar customs and traditions, and being able to wear and support a Latina-based makeup brand makes me proud,” the dominicana told us.

(Photo Credit: Instagram / @abreu.darlene)

According to Trujillo, this is entirely her aim for Alamar Cosmetics: bring attention to Latinas in beauty and shine a spotlight on Latinx creators, especially newcomers.

“I knew I wanted to make something that was reasonably priced, high quality and inspired by Latin culture. Alamar Cosmetics can represent inclusion and perseverance, regardless of your ethnicity, whether you’re an immigrant like me, or not,” she said.

And Trujillo isn’t stopping with her first palette. The business woman is already working on Volume 2 of Reina Del Caribe, which she describe as Volume 1’s “bold, fearless, atrevida older sister who lives for the night life.”

(Photo Credit: Instagram / @alamarcosmetics)

For now, you can purchase her super-pigmented palette, which retails for $28, at Alamar Cosmetics, as well as a green-hued Ojitios Brush Trio, priced at $18.00.

Read: Lip Smacker’s New Latinx-Inspired Collection Is As Refreshing As Actually Drinking An Agua Fresca On A Hot Summer Day

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Cuban Doctors Arrive In Italy To Combat The Coronavirus– Demonstrate History Of Global Humanitarian Commitment

No Pos Wow

Cuban Doctors Arrive In Italy To Combat The Coronavirus– Demonstrate History Of Global Humanitarian Commitment

Communist-run Cuba received a round of applause yesterday after it was shown that the country had dispatched a fleet of doctors and healthcare providers to Italy.

Since the 1959 revolution, the Caribbean country has sent Cuban medical personnel overseas to disaster sites around the world, particularly in poor countries.

Cuban medical internationalism is the Cuban program that has sent doctors to the most underserved corners of the world. Its broad sweep of mission program has seen the country attend to 37 countries in Latin American countries,33 African countries and 24 Asian countries. In the face of the 2010s Cholera outbreak in Haiti and West Africa, the Cuban doctors played a key part in the relief.

And while a — research study pointed out that the country has provided more medical personnel to the developing world than all the G8 countries combined, Cuba’s aid to Italy in the time of the Coronavirus pandemic is notably surprising. After all, this is the first time that Cuba has sent an emergency unit to Italy, one of the world’s richest countries and also the one worst affected by the disease. Cuba’s presence there demonstrates it’s import as a medical commodity.

On Monday, the Cuban doctors were seen arriving in Italy to assist in combatting Covid-19.

According to Reuters, this is the sixth medical group that Cuba has sent in recent days to fight the spread of the disease. Recently it sent contingents to doctors to its socialist allies Venezuela and Nicaragua. It also sent doctors to Jamaica, Suriname, and Grenada.

“We are all afraid but we have a revolutionary duty to fulfill, so we take out fear and put it to one side,” Dr. Leonardo Fernandez, an intensive care specialist from Cuba, told Reuters on Saturday. “He who says he is not afraid is a superhero, but we are not superheroes, we are revolutionary doctors.”

Cuba’s healthcare system was built with the help of its former Soviet Union ally but many of its advances have collapsed in the wake of the communist bloc’s fall.

In the aftermath of the Soviet Union’s collapse, Cubans have bemoaned their lack of access to medicine, hospitals have become dilapidated.

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People Are Accusing Kat Von D Beauty of Scamming Customers With Their Famous Tattoo Liners

fierce

People Are Accusing Kat Von D Beauty of Scamming Customers With Their Famous Tattoo Liners

Yes, we know. Makeup maven Kat Von D has been long been on the outs with fans who once adored her. In addition to the slew of offenses stacked up against her, Von D’s recent declaration that she would not be vaccinating her son after his birth certainly has not done her any favors.

Now, the tattoo artists’ latest controversy means she’s enduring another fall from her fans’ graces.

Beauty enthusiasts are currently accusing Von D of scamming them out of their money with the Trooper Tattoo Liner

Cheyenne Vaughan / Facebook

At the end of last month, Facebook user Cheyenne Vaughan accused Von D’s makeup brand of “putting a sample-size eyeliner into a longer-shell tube,” and then selling it to customers for “triple the price.”

Vaughan shared a photo of the eyeliner in her post that showed the dismantled product in three pieces. One was a long tube, the other a cartridge that holds the actual product, and the last piece: a cap.

“Yall I’m about to lose my mind right now,” Vaughan wrote in the post. “Kat von D really been putting a sample size eyeliner into a longer shell tube and selling to my dumb ass for triple the price. I’M ABOUT TO LOSE MY MIND RIGHT NOW.”

Facebook users who saw the post were quick to respond to Vaughan.

“That’s what you get for supporting an anti-vaxer,” wrote on user.

Others came to Von D’s defense, asking Vaughan to support her claims with actual facts.

“Did you actually make sure this is factual, by weighing the amount of liquid in each one? I didn’t think so. Wtf is wrong with people??”

And of course, many didn’t waste time in bringing up the fact that Von D is anti-vaccinations.

“Y’all need to stop supporting the anti-Vaxer,” one wrote.

“That’s what you get for supporting an anti-vaxer,” replied another.

Six thousand shares of the post later, and Von D responded with her defense.

@thekatvond / Instagram

In a post to her Instagram account, Von D asserted that she wasn’t cheating customers. In fact, according to her, while the cartridge is the same size for every liner, the amount of ink inside of it differs depending on the liner size.

“The cartridges in both full size liners and mini liners are the same — it’s the amount of product inside each cartridge that is different. So, for example, the product fill on our full size Tattoo Liner is 0.55 ml, while the product fill for the mini is 0.2 ml – thats over DOUBLE the amount of product! Any brand who has an eyeliner with similar component on the market will tell you the same thing. You need that much cartridge space for the pigment to flow out,” she wrote.

See for yourself in the comments section of Von D’s post on whether or commenters are satisfied. Hint: people remain stanning their anti-Vanti-ant-vaxx position.


Read:This Mexican Scientist Is Making Eco-Friendly Shopping Bags Through Nopal Juice

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