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20 Ways My Latinidad Influenced My Understanding Of Beauty Norms

When I was growing up, I remember hearing all of the stories of how my abuela made it a point to always wear heels and make sure that she had a full face of make-up while she was working. My other abuelita was the same and, to this day, tells me that I should make sure to wear makeup in order to look good in front of my husband. Like any feminist, though, I have to sometimes remind her that my husband loves me whether or not I am wearing eyeshadow. Even so, I do love makeup.

I grew up surrounded by it, in fact. Although my mami was never quite the makeup type (funnily enough), she did teach me that a woman must always be presumida. To her, that meant that we always had to be presentable and done up. Once I began to develop my own interest in beauty, she taught me what that meant and, between her and the Latinas I saw on TV, my standards of beauty were formed — heavily influenced by my Latinidad. And I know I’m not the only one to have this experience, which is why I am sharing the 20 ways that my Latinidad influenced my understanding of beauty norms. Although I’ve learned a lot in the years since (including that Latinas come in all shapes, sizes, skin colors, and hair types), a lot of these experiences of growing up still hold true to today.

1. My ears were pierced when I was a baby.

kiko_dadarl/Instagram

One of the things that many Latinas experience when they’re little is getting their ears pierced. That was certainly me and what happened to many of my Latina friends. I have to admit: This was so prevalent when I was younger that I’m still a bit surprised whenever I meet someone (especially a Latina) who doesn’t have her ears pierced.

2. Bangs were a HUGE priority when I was younger.

erikalsanchez/Instagram

Do you remember 90s bangs? I do. Almost every single photo of me when I was younger included 90s bangs, and many of us have stuck by them. These days, I don’t personally go for the blunt-cut type but I know many Latinas who are still very much rocking this look.

3. Everything was fixed with Vicks VapoRub.

emilia_giugliano/Instagram

And when I say “everything,” I really do mean everything. It was a healing agent for whenever you were feeling sick, but also something I used in my beauty routine as a teen whenever I had acne or my skin felt dry. What, didn’t you do that too?

4. Having a really big updo for school dances was the thing.

hairbyrebecca_/Instagram

If you asked my mother, there wasn’t a party that didn’t deserve an updo. Although I didn’t like updos for just casual birthdays (though I knew other Latinas who did this), I always made sure to have one for school dances. Honestly, I don’t understand how kids these days just wear their hair down.

5. So was having perfectly manicured nails.

panarican_nails/Instagram

Perfectly manicured nails were basically a must when I was growing up. In fact, they’re still a thing for me today. I love having my nails done and it’s definitely my go-to treat whenever I am feeling a little down. Honestly, even now, my mami stills yells at me if I have chipped nail polish… cause moms.

READ: Traditional Latina Beauty Trends That Have Gone Mainstream And Been Appropriated.

6. Frizzy hair products were my go-to.

themaximista/Instagram

When John Frieda came out with his frizzy hair stuff, it was a godsend. I was so thrilled to finally have the answer as to WHAT TO DO whenever I went outside during a humid summer day. I have since hated humidity and still marvel whenever I travel anywhere that isn’t humid, since my hair ends up looking so much better just by virtue of not being so close to the water.

7. So was dealing with some kind of curl.

ms.cynthializet/Instagram

My hair isn’t super curly, to be honest. It’s mostly got a really weird wave that you can barely see when it’s short, and that gets a bit out of control when it’s long. But I know many Latinas who had curly hair in many variations. It was a pain to learn how to deal with your specific hair type and curl… but just another day in the life of a Latina, I guess.

8. Compliments for my eyelashes were pretty standard.

makeupxgenie/Instagram

One of the nicer things about being a Latina is our eyelashes. I mean, I don’t want to stereotype, but almost every Latina I know has long, gorgeous lashes. I get compliments on mine all the time. From the women who wax my eyebrows to just casual acquaintances, it’s nice for them to notice.

9. Hating my booty was normal until JLo came along.

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The 90s were kind of rough for us curvy girls. Sure, not every Latina is curvy, but living through those stick-figure model days was really difficult for me. I felt bad about my thighs pretty much 24/7. It wasn’t until JLo came on the scene that we as a society began to appreciate us curvy girls and booties like mine.

10. I rarely went anywhere without red lipstick.

msirinagonzalez/Instagram

I didn’t really understand the Latina fascination with red lipstick until I tried it myself in college. I honestly don’t know why I didn’t beforehand but, once I did, I fell in love. It has since become my absolute go-to. I especially love it on lazy days when I don’t have a whole lot of time for the rest of my makeup but still want a pop of color.

11. And did I mention how great pedicures are?

yenii_nails/Instagram

Just like manicures, pedicures are a must. Or at least they became a must in my life as my mami taught me about beauty. Out of all the various forms of self-care there are out there, they are definitely at the top of my list.

12. My outfit wasn’t complete without a spritz (or five) or perfume.

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Somewhere around puberty, my mami taught me the value of smelling good. I know that might sound kind of silly but, the truth is, perfume can be really wonderful. I know many friends who are absolute perfume masters. They’re all about the way that perfume makes us smell so lovely and, even better, makes us feel more like ourselves. At least that’s what it is like for me.

13. I couldn’t afford fancy facials, so I just did it at home.

kocostar/Instagram

Although I occasionally have a really fancy facial these days, especially if I can find a good deal on Groupon, when I was younger, that wasn’t the thing. However, that didn’t mean that I couldn’t do my own facials at home — and I did, and often still do. Whether it’s a simple at-home face mask or a face steam (when you boil a pot of water, pour it in a bowl, and put your face over it so that it’ll open up your pores), there’s just something fun about that at-home spa feeling. 

14. Wearing a faja for a well-defined waist was pretty standard.

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If you didn’t grow up wearing a faja, then you might consider yourself lucky. I didn’t wear one all that much but it was still sometimes an important tool for accentuating my waist. At least that’s what my mami taught me all of those times she assured me it was needed. To be honest, though, I never liked them all that much and haven’t worn one in half a dozen years.

15. There’s no such thing as an all black wardrobe.

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I know very few Latinas who don’t love bright colors when dressing. Again, I hate to generalize, but I grew up with a colorful wardrobe. Even my Latina friends that live in NYC (the capital of high fashion) can’t stand wearing just one plain color all the time. Instead, I make color a daily part of my life — whether that’s in my makeup choices or my wardrobe choices. 

16. Long hair was really important.

saramendozza/Instagram

My mami begged me to grow my hair long when I was younger and I obliged. I loved the way it looked and felt but, eventually, I got tired of always having to put it in a braid overnight. Why? Because my hair was so frizzy that if I didn’t do that, I would wake up with knots everywhere. So I cut my hair short and medium-length hair still remains my favorite, though long hair can be a nice dream if I didn’t hate dealing with it so much.

17. And so was experimenting with different cuts, styles, and colors.

pulpriothair/Instagram

I know some Latinas who never, ever touch their hair and that’s cool. But some of us are on the complete opposite end of the spectrum. Instead, I pretty much change my hair as often as possible. I love getting new cuts, trying new styles, and experimenting with new colors. It’s an honest joy to always look a little different.

18. Doing a cat eye has always been the easiest go-to.

nanirico92/Instagram

Other than a red lip, the thing you will most often see on me is a cat eye. Why? Because they’re simple yet sophisticated and typically help to emphasize my long eyelashes. It’s still my go-to for a quick and easy (and impressive) make-up touch.

19. Finding the right moisturizer can be pure torture.

beat.ti.ful_makeup/Instagram

Do you know what my biggest complaint is as a Latina? My uneven skin. Sure, some of us are lucky but some of us (like me) are born with combination skin that changes all. of. the. time. In the summer, my skin tone is darker, my forehead is oilier and my cheeks are dry but not too badly. In the winter, I am pale and my cheeks are as all hell and my forehead is still oily. What the heck?!

20. You have to trim your hair on the full moon.

browsby_niecy/Instagram

This is just a legend, but it’s one that I learned from my mami early on. She told me that, in order for my hair to grow healthy and long, I had to trim it on the full moon. I also need to make sure that my hairstylist has a soft touch because apparently, that has something to do with the fact that my hair will grow faster… If she has a hard touch, then my hair will take FOREVER to grow. True story.


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People Are Accusing Kat Von D Beauty of Scamming Customers With Their Famous Tattoo Liners

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People Are Accusing Kat Von D Beauty of Scamming Customers With Their Famous Tattoo Liners

Yes, we know. Makeup maven Kat Von D has been long been on the outs with fans who once adored her. In addition to the slew of offenses stacked up against her, Von D’s recent declaration that she would not be vaccinating her son after his birth certainly has not done her any favors.

Now, the tattoo artists’ latest controversy means she’s enduring another fall from her fans’ graces.

Beauty enthusiasts are currently accusing Von D of scamming them out of their money with the Trooper Tattoo Liner

Cheyenne Vaughan / Facebook

At the end of last month, Facebook user Cheyenne Vaughan accused Von D’s makeup brand of “putting a sample-size eyeliner into a longer-shell tube,” and then selling it to customers for “triple the price.”

Vaughan shared a photo of the eyeliner in her post that showed the dismantled product in three pieces. One was a long tube, the other a cartridge that holds the actual product, and the last piece: a cap.

“Yall I’m about to lose my mind right now,” Vaughan wrote in the post. “Kat von D really been putting a sample size eyeliner into a longer shell tube and selling to my dumb ass for triple the price. I’M ABOUT TO LOSE MY MIND RIGHT NOW.”

Facebook users who saw the post were quick to respond to Vaughan.

“That’s what you get for supporting an anti-vaxer,” wrote on user.

Others came to Von D’s defense, asking Vaughan to support her claims with actual facts.

“Did you actually make sure this is factual, by weighing the amount of liquid in each one? I didn’t think so. Wtf is wrong with people??”

And of course, many didn’t waste time in bringing up the fact that Von D is anti-vaccinations.

“Y’all need to stop supporting the anti-Vaxer,” one wrote.

“That’s what you get for supporting an anti-vaxer,” replied another.

Six thousand shares of the post later, and Von D responded with her defense.

@thekatvond / Instagram

In a post to her Instagram account, Von D asserted that she wasn’t cheating customers. In fact, according to her, while the cartridge is the same size for every liner, the amount of ink inside of it differs depending on the liner size.

“The cartridges in both full size liners and mini liners are the same — it’s the amount of product inside each cartridge that is different. So, for example, the product fill on our full size Tattoo Liner is 0.55 ml, while the product fill for the mini is 0.2 ml – thats over DOUBLE the amount of product! Any brand who has an eyeliner with similar component on the market will tell you the same thing. You need that much cartridge space for the pigment to flow out,” she wrote.

See for yourself in the comments section of Von D’s post on whether or commenters are satisfied. Hint: people remain stanning their anti-Vanti-ant-vaxx position.


Read:This Mexican Scientist Is Making Eco-Friendly Shopping Bags Through Nopal Juice

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These Latina Inspired Manicures are Just the Style You Need to Rock For Your Next Mani

Everyday Runway

These Latina Inspired Manicures are Just the Style You Need to Rock For Your Next Mani

Nail care has come a long way since the first manicure salon opened in New York in 1878. First considered part of the medical and hygiene industry, manicures were only for the rich who favored short, round nails as a symbol of wealth. Despite it’s origin, manicures are now widely available, inexpensive and more creative than ever.

Innovation in the nail care field has seen manicurists push the limits of what can be realistically done to nails. Bubble, sculpted and embellished nail art are seen both on the runway and in your barrio. Themed nail art is an especially popular trend and is designed to express individual style.

What better way to express that style than with nail art specifically designed for Latina-themed manicures?

These creative Latina-inspired manicures  have your girls asking where you got your nails did.

1. The perfect match for your concha craving.

Credit: topknotnails / Instagram


Is there anything better than a fresh-baked concha? How about getting those pretty pastel pastries without worrying about your diet? This concha nailsart offers just the sweet manicure you need. These handpainted nails come courtesy of TopKnot Nails in Portland Oregon.

2. Nails fit for a queen—specifically the Queen of Tejano music.

Credit: naildbycassiechaos / Instagram


Selena has been an icon since she first stepped up to the microphone. Show your devotion and immortalize the superstar with your next manicure. These nails, designed by San Antonio’s Cassie Chaos, add even more glitz and glamour to iconic images of the Queen of Tejano music.

3. Nails for you Dominican dolls.

Credit: allthingsada / Instagram


Show your love for your Dominican roots with this manicure featuring the country’s muñecas sin rostro. These colorful dolls are created without facial features to showcase the diversity of the Dominican people. This lovely nail art comes from master nail technician Ami Vega.

4. Manicures like this will protect you from the Mal de Ojo.

Credit: amivnails / Instagram


Your mama, tías and abuela have been warning you about the dangers of the Evil Eye all your life. Now you can take the protection of the Mal de Ojo with you wherever you go. This killer mani is another masterpiece to come out of Ami Vega’s New York shop.

5. A mani that’s just plain ingenious.

Credit: amivnails / Instagram


These nails completely capture the vibe of Mexico and the Southwest. Based on the beautiful artwork of ingenous_, these nails feature colorful depictions of cacti, Day of the Dead-styled skulls, and a tiny Frida. Furthermore, this mani is another incredible handpainted work of art by Ami Vega.

6. Let’s Taco-bout these nails.

Credit: nails_by_kait_ / Instagram


Do you wish that everyday were Taco Tuesday? With this manicure, it can be! First of all, we’ve gotta taco-bout this mani’s punny message. The colorful palette and handpainted artwork is courtesy of the creative Nails by Kait.

7. Rep these raspas next time you hit the salon.

(Insert insta)

This mani will take you back to those summer days outside the refresqueria. You can practically taste the sweetness when you look at these gorgeously embellished raspas. Nail artist Ka Yee is responsible for this refreshingly unique manicure.

8. A perfect offering for Día de los Muertos.

With these nails, you can celebrate Día de los Muertos every day of the year. This manicure features traditional imagery, like sugar skulls and flowers, to observe the festival of the dead. These hauntingly beautiful nails are the creation of irienailsllc.

9. This manicure is meant for Mass.

Credit: ddawn122 / Instagram

No doubt, your overly devout grandmother will gush over these works of art. Catholic iconography and bling collide to create the baddest mani this side of Sunday Mass. With this mani, making the sign of the cross never looked so good.

10. These nails will match your cutest Pueblo dress.

Credit: mc_dingbat / Instagram

Delicate florals, lace, and embroidery are mainstays in Mexican fashion and art. So, we’re not surprised to see these images make their way onto our manis. This Pueblo-inspired design comes to us from the artists at Florida’s s Nail Art Lounge.

11. Where this sweet mani when you get all dolled up.

Credit: nails.15_beautyinyourhands / Instagram

These sweet Mexican rag-dolls will take you back to your days as a little girl. You’ll never be alone when you display these darling dolls on your nails. These cute memories of our childhood were created by Nails 15 in Baja California.

12. Inspired by the beauty of Mexican ceramics.

Credit: missbettyrose / Instagram

Your friends will think they wandered into a Mexican market when they see you sporting these clean and colorful nails. Looking like the ceramic tiles you’ll find adorning our cities, this manicure uses delicate handpainted brushwork to replicate the look. This nail art was created all the way in Sydney, Australia by Miss Betty Rose.

13. When you want to wear your heart on your sleeve (or at least your nails).

Credit: rosebnails / Instagram

In Mexican Folk Art, there are a few images that are essential to depicting the genre. The Sacred Heart, crosses, skulls, and cacti are all essential to an authentic piece. With those guidelines checked, this mani is a true work of Mexican Folk Art. Miami’s Rose B Nails is the artist behind this handpainted masterpiece.

14. Show you’re crazy about cacti with these nails.

Credit: lluvia_stampingnail / Instagram

Cacti can be found across the Southwest United States, down through Mexico and across Latin America. Whether we’re growing succulents in our gardens or grilling up napoles, cacti have become a symbol of our cultures. This stamped manicure is a true Mexicana original designed by lluvia_stampingnail.

15. Rock these if Guadalupe is your homegirl.

Credit: alicemcnails / Instagram


Ever since La Virgen appeared to Juan Diego, she became the OG homegirl. Hand-painted to perfection and decked put in dazzling embellishments, these nails are the perfect tribute to the Queen of Queens. The nail tech behind this heavenly design is London’s Alice McColm.

16. You need these for your next night of Loteria.

Credit: chachacovers / Instagram


Are you feeling lucky? Well, maybe you’ll feel a little more fortunate with nails like these. Everyone’s favorite game is now an awesome manicure. Featuring Loteria images like La Sirena and El Corazon, the decals for this mani were created by Cha Cha Covers.

17. Because Avocados are life.

Credit: melvglam / Instagram


Daily reminder that avocados are the good kind of fat so eat up, gente. We’ve had the delectable Latin American native as guacamole and sliced inside a torta but we’ve never had it on our manicures. These cutie ‘cados were hand painted by Colorado nail technician Melinda X Vang.

18. This mani will make you feel like you’re on a Mexican vacay.

Credit: amivnails / Instagram


During these cold winter months, we could use a vacation to somewhere warmer. However, if you can’t sneak away down south, your nails can at least say “I’m ready for Spring Break.” Yet again, Ami Vega brings a Latinx-vibe to nail art with her hand-drawn chilis, maracas, and tacos.

19. A manicure to that will have you singing “Recuérdame.”

Credit: chachacovers / Instagram


We still haven’t gotten over the feels from Disney’s Coco. It’s cool, though, because we can turn our manis into makeshift ofrendas to honor Mama Coco and the familia. These decals from Cha Cha Covers make us go “Un Poco Loco” over this look.

20. Man-Go get this mani, ASAP.

Credit: nail_paintings_by_rupa / Instagram


Vibrant and irresistible. Do you think we’re talking about the fruit or describing this cool mani? The build-up of greens, red and yellows create nail art almost good enough to eat. This delicious artwork comes all the way from Bangladesh where Nail Paintings by Rupa creates next level manicures.

Read: The Very First Latina Disney Princess Might Be Coming To The Big Screen — And This Megastar Could Have A Role In Its Creation

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